Agencies – Media, Advertising & Marketing, there are so many, different types of agencies. As a model you will work with many agencies on photo shoots, fashion shows or commercials on set. Here’s a little overview for you.
The term branding stands for the image of a uniform brand. Brands that practice good brand management have a consistent brand image, which is also regularly renewed a little. Simply put, branding agencies make brands. A good example of brand management are fashion brands, because even the term fashion stands for trend, means constant change. So even big fashion brands try to constantly reinvent themselves and still stay true to their identity.
If new ideas are implemented in photos and videos or even in a fashion show, you come into play as a model.
Content marketing agency
The word content stands for good content, no matter in what form, text, photo, video, marketing campaign or anything else, let’s say art for example. Content can be as good as it is, without the right reach, it gets lost in the media flood. That’s why content marketing agencies combine the creation of good content with strategies to get it clicked a lot, read a lot or viewed a lot.
Imagine you’re walking through downtown, scrolling through your favorite social app, or browsing the web. What’s the first thing you look for? Colors! Of course, design agencies are about much more than just colors. But most fundamentally, they are responsible for giving companies a certain look. Often starting with basic colors, the logo, from which the further strategy develops over image brochures to the retail store (POS).
Dialog marketing agency means first of all one thing communication! Accordingly, dialog marketing agencies help to reach the target groups of the brands (potential buyers).
Dialog marketing agency
Online shopping is the typical way we shop today. The competition is fierce. That’s why companies book e-commerce agencies. They develop online stores and improve them so that buyers have a nice and worry-free shopping experience.
Event marketing is about promoting a specific topic. The means chosen for this is not the classic advertisement, but a live event. Often, well-known people are invited, who in turn ensure that other people talk about the event or the media.
Full Service Agency
Inbound Marketing Agency
The goals are very clear, it’s about building up reach in order to achieve deals. Such a deal can be the booking of a workshop, the purchase of a ticket or the sale of a fashion item in the online store. The technical term for this is conversion. The higher the conversion, the better.
Influencer Marketing Agency
As always in marketing and advertising, it’s all about reach. To ensure that the reach does not fizzle out and users do not lose interest in content, well-known personalities from social networks are booked who enjoy a high level of trust in their community. In this way, a brand is charged with the positive image of an influencer.
Internet & Web Agency
Internet and web agencies pursue the goal of creating a platform for brands on the Internet, e.g. through websites or online stores. Representatives of such internet and web agencies can be found relatively rarely on photo shoots and video shoots, but it’s good to know what they do! After all, almost all of your future customers use web presences.
The goal of a communication agency is to communicate the advertising messages of brands, for this they use different ways and methods. At the same time, the advertising messages are reformulated and packaged differently. Communication agencies deal mainly with strategy work, media work and content production.
So when a new campaign is being developed, or even just a first creative concept, you may meet someone from a communications agency as a model!
Creative agencies have the goal of creating a holistic brand presence. Across all channels, from conception to implementation. Creative agencies analyze their customers, the products, the target groups and at the same time deal with trends, what is currently on the rise? In this way, they can develop creative ideas that are then used for individual new products or even for the complete relaunch (redesign) of a brand.
Marketing agency – The big goal of a marketing agency is to increase sales for customers. For this purpose, various fields are looked at, for example, the level of awareness of the company. The better known a brand is, the more likely it is that customers will talk about it, buy it. The more customers are convinced, the bigger the company’s market share will be compared to the competition.
Media agency – Media agencies not only design concepts, they profitably put all ideas, planning and strategies into practice. Media planning and production then encompasses all important target groups, channels and KPIs. This saves customers valuable time.
Online marketing agency
Online marketing agency – The big goal of an online marketing agency is reach and deals. A deal can be, for example, an entry in a newsletter, but also a sale in an online store. For online marketing agencies to build reach in the right target group, the right strategy is needed.
Performance Marketing Agency
Performance Marketing Agency – When you meet someone from a performance marketing agency, they are all about one thing, reach! Not through classic communication (print, TV, cinema, radio, etc.), but almost exclusively through online marketing.
After outreach, however, the work is not over. The second step is about the visitor ideally doing something. For example, buy a product in the online store.
PR agency – The big goal of a PR agency is attention for a brand, simply said reach and the right image of a brand. For this purpose, a PR agency develops concepts, for communication and carries these messages to the outside, for example, through cooperation with journalists and magazines, agencies but also influencers.
Social media agency
Social media agency – reach, awareness, community building. The objective can be very different for a social media agency. At the very least, it is always about reach, for example in social media advertising. However, if we talk about social media marketing, it is also about more advanced measures, for example, building a community.
SEO / SEA Agency
Video / Film Agency
Advertising agency – Whether full service or sub-disciplines such as brand building,
Our overview in XXXL format.
Agency types: List
Here again all agency types in a list:
- App agency
- Branding agency
- Content marketing agency
- Digital agency
- Dialog marketing agency
- E-commerce agency
- Event agency
- Full Service Agency
- Inbound Marketing Agency
- Influencer Marketing Agency
- Internet & Web Agency
- Communication agency
- Creative agency
- Media agency
- Online marketing agency
- Performance Marketing Agency
- PR Agency
- Social media agency
- SEO / SEA Agency
- Strategy agency
- Management Consulting
- Video / Film Agency
- Advertising agency