SEO / SEA agency: search engines, optimization, marketing, advertising – tasks

SEO / SEA Agency – When you work as a model, you meet people from different agencies! Advertising agencies, PR agencies, sometimes even SEO agencies! SEO stands for search engine optimization, which means SEO agencies bring websites and online stores in search results on Google, Bing or other search engines, far to the front. The higher they are placed in search engines, the more clicks they get and accordingly more reach and more customers. Here is a brief overview of the main tasks and services of an SEO agency, so you know what they do approximately. Back to all: Marketing Agencies.

What are the goals of an SEO / SEA agency?

Google has grown as a search engine provider to one of the largest companies in the world. In the meantime, this is no longer just about finding answers to questions by asking a search query, Google is about advertising, inside the search engine, advertising outside the search engine (display ads) and of course it’s also about Google Shopping.

E-commerce has been growing since the beginning of every year. 10% growth is the absolute minimum. Accordingly, more and more old and established brands are moving into the digital space. For them, the big question then naturally arises, how do we get reach on the Internet? This is exactly where performance marketing agencies come into play. They not only take care of the reach, but also make sure that something comes out of the reach, e.g. a sale in the online store.

What makes a good SEO agency in the area?

What does an SEO / SEA agency do?

Let’s take a look at the exact tasks!

  • SEM – Search Engine Marketing
  • SEM / SEO – Search Engine Optimization
  • Page 1 Placement?
  • Link building – OnPage and OffPage optimization
  • Google SEA, SEA & Display Ads

SEM – Search Engine Marketing

Search engine marketing is one of the central tools for sales promotion nowadays. In the digital age, almost all information flows through search engines, from simple questions to complex formulations. Companies that deal with search engine optimization for online stores and websites are the experts for rankings in search engines like Google, Yahoo, Bing or even Yandex. Of course, Google is the absolute market leader on most continents. However, there are also various new search engines that offer new approaches, for example, through ecological concepts. No matter how, in the field of search engine marketing you need an expert.

Our agency has successfully brought over 50 clients to page one in over 20 countries around the world. Not only on page one, many of the keywords, which are user search terms, have also made it to number one, both nationally and in the English-speaking world. Search engine marketing is so efficient because no one goes to the city centers for new products anymore, first they search online. It doesn’t matter if it’s digital marketplaces or the online store. Not only products, but also services are increasingly accessed online these days.

  • Which massage parlors nearby are recommended?
  • Where is the nearest car dealership for luxury brands?
  • What is the best hair shampoo?
  • Ladies T-Shirt Trends 2025
  • WLAN Berlin

Search queries are very different, but they are interesting and relevant for every industry, because much of the competition today takes place in the digital market. This cross-media mix, i.e., spreading it across different media, has become extremely important for companies. Search engine optimization also relies on scattering. Let’s take a brief look at the topic of search engine optimization.

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SEM / SEO – Search Engine Optimization

Search engine optimization initially deals fundamentally with the placement of websites and online stores in the popular search engines around Google, Bing or Yahoo. The higher a website is placed, the more clicks it gets. The goal for every search engine company is to get to number one. But why is rank one so important? Let’s look at a heatmap from market research, it shows the search engine Google and the looks of the users after a search query. It is clear to see that the largest presence always has its place at the top left. Because this is where all users’ gaze gets stuck, this is also the prominent place where advertisements are placed. The closer your website or online store slides to this spot, the more clicks you are likely to get and the more sales you can make. Here you can see the eyeballs again clearly in the heatmap:

How do you get to page one on Google?

To reach page one, you first have to look at the competition. Is there already a lot of competition or not? For example, if we want to do search engine optimization in the field of real estate, housing, insurance or even financial services, we need accordingly high capital for the implementation of the goals. It is easier if we are dealing with more specific terms, such as “lamp store in Hamburg”. Here are a few examples of relatively difficult projects in search engine optimization and also a few simpler ones.

First, a look at rather difficult keywords:

  • Hotel New York
  • Short vacation Las Vegas
  • Car dealership Paris
  • Restaurant Berlin

However, besides these hard-to-get keywords, there are also simpler ones, for example local topics or even niche topics:

  • Lamp store in Hamburg
  • Short vacation Neuschwanstein Castle Bavaria
  • Test drive Paris
  • Vegan Restaurant Recommendations Berlin

In this small example, you can see that the more precise the terms become, the simpler search engine optimization is likely to become. Whereby ‘simple’ in the context of search engine optimization does not necessarily mean that it will not be complicated. It is merely less complex in relation. In the end, however, targeted search engine optimization always remains an ongoing project and not a one-time setup as long as medium-sized and large companies are concerned.

So far we have only been in the area of content, of course there are more aspects in search engine optimization, such as the page structure, but that would already go too deep into detail. More important is the additional OnPage optimization. OnPage refers to all changes and measures that are made on the own website or in the own online store.

However, there is more to search engine optimization than just OnPage optimization.

OnPage and OffPage optimization (backlinks)

As described, the OnPage optimization deals with a call of the own Internet page. OffPage optimization then revolves around all measures outside of one’s own online project. A large and central part of this is the generation of backlinks. Backlinks are references, i.e. links from other pages to our project.

Backlinks simply described:

  • Best practice real estate – the central theme for our client: Buy or rent house and apartment
  • We as an advertising agency create for the reader many pages relevant to the topic with added value that he does not find elsewhere
  • Example article: Kitchen trends 2020
  • The article will rise higher and higher in placement over weeks and months
  • At some point, a major home magazine researches kitchen trends for the coming year
  • The editor takes two or three ideas and links to our website
  • In addition, as an advertising agency, we buy a backlink in an online blog
  • Through the cross-reference in the living magazine another blog has become aware of us and links for the third time the kitchen trends

The result of our backlink strategy or content and backlink strategy looks like this:

  • Organically, the article reached page one after five weeks and tended to stay there at number eight or nine
  • Due to the constant cross-references, our article rose step by step to the top and now occupies first place

Kitchen trends and rent houses, how does it fit together? In search engine optimization, you take not only your rigid subject area, but also horizontally related topics. For example, if we talk about selling or buying a house, in this context we should also talk about land, that is: garden, driveway and garage. But we should also report on the interior of the house, from the kitchen to the living room, bathroom, children’s room, and of course family life, everything about electricity comparison, insurance comparison, but also tips for your own home such as by formulating YouTube videos. 1,000 ideas! One goal: sales promotion.

Search engine analysis: reporting

After search engine optimization, let’s take a quick look at search engine analysis. The search engine analysis deals with the behavior of the users on our own website. In addition, the search engine analysis also looks at the effects of our search engine optimization. Have we risen or fallen in the rankings? How can we improve our ranking on Google? With precise key figures we can draw conclusions from the reporting and monitoring of the search engine.

Google SEA, SEA & Display Ads

A very big aspect of SEO agencies is, of course, the whole world of Google Ads (advertising).

Advertising is the fastest way to reach people. Especially on platforms like Google, which have several million people on their site every day in Germany alone. Even better, thanks to the search queries, performance marketing agencies can place their ads exactly to the people who are interested in a topic. This increases the likelihood that someone will visit our online store or even increase a product purchase!

So Google’s main concern is to be visible in the search results. This can be achieved either through search engine optimization, e.g. through good texts, which takes a long time, or quickly and easily through targeted advertising.

Agencies: Marketing, Media & Advertising

Agencies – Media, Advertising & Marketing, there are so many, different types of agencies. As a model you will work with many agencies on photo shoots, fashion shows or commercials on set. Here’s a little overview for you.