Online marketing agency – Whether it’s auditions or jobs, you’ll often run into people from agencies, including online marketing agencies. After all, a large part of advertising activities today is online and digital. So you know what an online marketing agency does approximately, here is a brief overview of the services and tasks! Back to all media & marketing: agencies.
What are the goals of an online marketing agency?
The big goal of an online marketing agency is reach and deals. A deal can be, for example, an entry in a newsletter, but also a sale in an online store. For online marketing agencies to build reach in the right target group, they need the right strategy.
What makes a nearby online marketing agency?
What does an online marketing agency do?
Let’s take a closer look at some of the most important tasks of online marketing agencies. Let’s start with A, like Amazon.
Amazon has become a small online universe these days, from a former bookseller to a global marketplace. In Germany, there are 10,000 retailers selling through the marketplace. Accordingly, the density of competition is high.
Accordingly, this special area only deals with building up reach and relevant placements within Amazon. Here, for example, it is about the search results that products are displayed as high as possible. Dealers can also advertise their products. Thus, Amazon is a retailer and search engine at the same time.
Content marketing is all about getting lots of visitors to a website, e-commerce or other types of platforms through good content. So content marketing is mainly about creating SEO texts, but also graphics and videos e.g. infographics, which are then embedded within guides. The better these individual pages are, the higher they will be ranked in search engines and the more people will come to the online project.
However, content marketing can also take place within social media. Accordingly, it is then more about photos and videos, text is only there as an accompaniment, e.g. in the description.
If one connects these individual contents, one speaks again of cross media marketing. For example, when a new product is launched in the online store, guides are published in the block, with small YouTube explanatory videos. In this way, users are ultimately collected from Google or YouTube (video) and ultimately brought to the online store.
Email marketing is seen by many as outdated, but to this day email marketing is one of the most efficient methods to reach users. The principle is quite simple, someone asks for your email address, e.g. on a website. Once you have entered it, you will receive regular emails.
Content marketing is also a component here, after all, the content must be created by the newsletter. These also follow a strategy and gradually bring the user into a topic area. Here and there there are small links, e.g. to a suitable product for it. Already users are back in the online store. Even better, so a user who has already visited us once, comes back again and again.
The more email addresses you collect, the more effective this marketing method is.
Facebook Ads / Social Ads
In content marketing, you also produce content for all social ADS, whether it’s Facebook, Instagram, YouTube or TikTok.
Content marketing agencies plan the content, make individual small concepts, present them to clients, and ultimately the finished social media campaigns are created from them.
Whether it’s text, as in Block posts, or photos and videos, as here with Facebook Ads, TikTok Ads, or even Instagram Ads. Content marketing agencies deal with the content that makes users do something. The better the agency understands the users, the more effective the campaign will be.
Google Ads (SEA), Analytics, Shopping & Co.
Besides the big player Amazon and Facebook, there is also Google. Google is also a completely separate universe, which consists of different ways to build reach, how to analyze the reach, content marketing agencies have also specialized in this.
In addition to the almost classic search engine optimization, e.g. through very good texts, there are also aspects such as Google Ads, i.e. advertisements in the search results. Also very relevant, especially for online stores and brands that also sell online, is Google Shopping. After all, Google is the most popular search engine in the world, has the most hits every day. Being present here with your own products can only have advantages.
Link marketing is like referral marketing in the real world. Assuming a certain store, there is a high probability that you will go to that store. Especially if you trust the person, e.g. because he is a friend or a good acquaintance.
In link marketing, content marketing agencies place links in other websites, online portals or magazines. The more links are placed on good sites, the more visible your own brand is.
The number of links, on good quality pages, is a quality indicator for search engines. Ultimately, it is also again about the range.
SEO – search engine optimization
Search engine optimization (SEO) combines various disciplines. On the one hand, it is about good content, that is, content that really brings something to the visitors. It is about further links, so that I can inform users about technical terms or further topics.
The better the content, the more likely people are to read these articles long, maybe even share them with other friends, the more interaction the better!
Thus, search engine optimization ultimately pursues the goal of bringing brands and projects to the top of the search results, ideally to number 1.
Social Media Marketing
The last big sub-area we want to introduce you to again is, of course, social media marketing. As mentioned briefly before in the social ads, content marketing agencies also produce a lot of content for social media, not just for the search engine algorithm.
Social media marketing is all about identifying trends, incorporating them, publishing regular content, interacting with the community, all of which requires creative minds and ideas! For this purpose, content marketing agencies are often commissioned, which already deal with new trends by nature.
In close consultation with the customer, content is then created based on the content marketing strategy and ideally published on a daily basis.
Online Marketing Agency: Tasks & Services
Let’s summarize the current, most important areas of responsibility of content marketing agencies once again.
- Amazon Ads
- Content marketing
- Email marketing
- Facebook Ads / Social Ads
- Google Ads (SEA)
- Google Analytics
- Google Shopping
- Link marketing
- SEO – search engine optimization
- Social Media Marketing
Agencies: Marketing, Media & Advertising
Agencies – Media, Advertising & Marketing, there are so many, different types of agencies. As a model you will work with many agencies on photo shoots, fashion shows or commercials on set. Here’s a little overview for you.