Teen brands: Girls x Boys - Fashion by Benetton, Esprit &

Fashion is more than just clothing for teenagers — it is identity, belonging, and self-expression all in one. Whoever fits in at school or with friends is wearing the right brands. But which labels really excite girls and boys, and what is behind the hype around Benetton, Esprit, and Guess? This article gives you a complete overview: from the most popular fashion brands for teenagers to concrete tips on how you can find your own style — and maybe even discover that there’s a model inside you.

Overview hide

Why brands are so important for teenagers

The most popular teen brands compared

Developing a style: How teenagers find their look

Teenager fashion and modeling: The first step into the industry

Frequently asked questions

Why brands are so important for teenagers

The desire to belong is especially strong during the teenage years. Clothing is the most visible status symbol. Studies show that teenagers do not choose brands randomly — they make conscious decisions that reflect their personality and social group. A hoodie from a well-known brand is not just a piece of clothing, but a statement.

At the same time, brand taste changes from generation to generation. What used to be seen only in fashion magazines now lands directly on smartphones via Instagram, TikTok, and YouTube. Teenagers look up to influencers, musicians, and athletes — and that’s exactly where brands like Guess, Esprit, and Benetton strategically place their campaigns. Anyone who dreams of posing for one of these brands should familiarize themselves with the requirements to become a model.

Girls vs. Boys: Different Brand Worlds

Even though many brands today consciously offer gender-neutral collections, there are still clear differences in purchasing behavior. Girls often choose brands with a strong lifestyle image, expressive prints, and trend-conscious cuts. Boys often prefer clean designs, streetwear influences, and brands from the sports and outdoor sectors.

Girls: Guess, Benetton, Esprit, Zara
Boys: Nike, Adidas, Tommy Hilfiger, Levi’s
Genderneutral: H&M, Carhartt, Champion
Luxus-Einstieg: Calvin Klein, DKNY

The most popular teen brands compared

To give you a quick overview, we have compared the most important brands for teenagers by target group, price level, and style. Parents looking for gift ideas in particular will benefit from this overview.

Marke	Zielgruppe	Style direction	Preisniveau	Known for
Benetton	Girls & Boys	Farbenfroh, casual	Mittel	Bunte Strickwaren, Statement-Prints
Esprit	Girls & Boys	Classic, timeless	Mittel	Quality, clean basics
Guess	Girls (Focus)	Glamorous, urban	Mittel–Hoch	Denim, Accessoires, Logo-Pieces
Nike	Young Men (Focus)	Sport, Streetwear	Mittel	Sneakers, Performance-Wear
H&M	Alle	Trend, affordable	Niedrig–Mittel	Schnelle Trendumsetzer
Tommy Hilfiger	Young Men (Focus)	Preppy, American	Hoch	Polos, classic denim

Benetton: Color as Identity

United Colors of Benetton has stood for bold color combinations and socially relevant advertising for decades. For teenagers, the brand is especially appealing because it promotes individuality — instead of copying, Benetton focuses on contrasts. The affordable knitted sweaters, colorful jackets, and casual pants fit for school, leisure activities, and even a relaxed casting look. Those who want to know how to present themselves optimally for a photoshoot can find helpful information on how to prepare for a casting.

Esprit: Timeless Quality for Everyday Life

Esprit has established itself over the years as a reliable companion for teenagers who place less emphasis on fast trends and instead trust in solid quality. The brand offers clean basics, well-fitting jeans, and durable outerwear — ideal for teenagers who have little time in the morning but still want to look good. Esprit is also widely available in many shopping centers and online stores, making the purchase uncomplicated.

Guess: The Glamorous Teen Label

Guess is especially popular among girls who aim for a confident, glamorous look. Logo handbags, tight denim, and sparkling accessories make the brand a preferred choice for going out and special occasions. Anyone who stands out in a Guess outfit often catches attention — and perhaps also the attention of talent scouts. Those curious about how to start a career in the fashion world should inform themselves about the steps to become a model and apply to a reputable model agency.

“Teenagers who develop their own style stand out immediately in castings — not because of the brands they wear, but because of the confidence with which they wear them.”

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Developing a style: How teenagers find their look

Brands are a good starting point, but real style only emerges when you combine, mix, and adapt brands to suit yourself. The best looks rarely come from a single label — they are created through creativity, courage, and a sense of proportion. Here are some basic rules that can help teenagers find their personal style:

Invest in timeless basics instead of just trendy pieces
Combine high-end with affordable items
Pay attention to fit — fit beats brand
Accessories make the difference
Use colors and patterns consciously
Let yourself be inspired by Fashion Weeks

Anyone who wants to know which trends the big runways are showing can find current insights into the Fashion Week Berlin, the New York Fashion Week dates or the Paris Fashion Week dates. The Milan Fashion Week dates and the London Fashion Week dates are also a great source of inspiration. An overall overview is provided by the information on The Big 4 Fashion Weeks.

From school clothes to the runway

Many successful models were discovered as teenagers — often by chance while shopping or on the street. Those who have a good sense of fashion and meet the necessary requirements can take the step into the industry. Information about model measurements and requirements shows what agencies are really looking for. Important to know: Not every agency requires a specific minimum height — there are model agencies without a minimum height that specifically promote diverse talents.

Also, becoming a model in larger sizes is today a realistic path. The demand for curvy models is steadily increasing — those who want to learn more can find all the information on the topic of becoming a curvy model. And those who are ready to take their first steps can directly attend a casting at CM Models or apply now here.

Teenager fashion and modeling: The first step into the industry

Anyone who loves fashion as a teenager and can imagine standing in front of the camera should start early to gather information. The fashion world offers many entry opportunities — from local castings and regional agencies to international chances. A professional model portfolio for casting is essential.

Regionally, there are numerous established addresses: Those living in the capital can contact a model agency Berlin. In the north, a model agency Hamburg is the right point of contact. And those living in the south will find all the information on the topic of become a model Frankfurt. Internationally, addresses such as become a model in London or become a model in New York are particularly sought after.

Before applying, one should also familiarize oneself with the financial aspects: How much does a model earn? and do you have to pay money to a model agency? The clear answer: Serious agencies generally work as fee-free model agencies. Those who want to gain their first experiences alongside school will find valuable tips on the topic of modeling as a side job.

Checklist: Am I ready for the fashion world?

☐ I have found my personal fashion style
☐ I know the requirements of leading agencies
☐ I have informed myself about model measurements
☐ I have a professional application photo
☐ I have compiled my model portfolio
☐ I know how to prepare for a casting
☐ I have informed myself about a serious agency
☐ I know the top model agencies in my region
☐ I have compared the Top 10 Model Agencies
☐ I am ready to apply now

Frequently asked questions

Which fashion brands are currently the most popular among teenagers?

Among the most popular brands for teenagers are Nike, H&M, Guess, Benetton, Esprit and Tommy Hilfiger. While Nike and Adidas especially appeal to boys, Guess and Benetton are particularly in demand among girls. H&M is popular across all age groups because the brand quickly translates trends and remains affordable.

How much should a teenager spend on good branded clothing?

This depends largely on the budget. In general, it makes sense to buy fewer, but higher quality pieces. Brands like Esprit and Benetton offer good value for money. More expensive labels like Guess or Tommy Hilfiger should be used more selectively as highlights — combined with cheaper basics from H&M.

Can teenagers start modeling already?

Yes, many models start their careers in their teenage years. It is important to apply to reputable agencies and prepare well. All information about the first steps, the necessary prerequisites, and how to build an application can be found on specialized portals. A good first step is to apply directly now and seek professional advice.

How can I recognize a reputable model agency?

Reputable model agencies never ask for advance payments or fees for enrollment. They work exclusively on a commission basis and only earn money when the model gets a job. If you are unsure, you should inform yourself about the topic model agency and carefully compare agencies before signing a contract.