GUESS: Bag, shoes, dress & jeans – fashion brand

Guess – Alongside Calvin Klein, Levi’s and Diesel, the American fashion brand Guess is among the fashion brands with the most popular jeans. The label started with the world-famous jeans, nowadays especially the bags, T-shirts, backpacks, belts, earrings and dresses are popular. Whether in the online shop or in the store, they perfectly complete every outfit. Also, supermodels such as Carla Bruni, Claudia Schiffer, Adriana Lima, Paris Hilton, Gigi Hadid, Hailey Baldwin and Naomi Campbell have stood in front of the camera in the unique advertising images. The success story, as well as all important pieces of the label and much more can be viewed here!

Guess: Jeans, bag, belt, wallet & more

Denim, Denim, Denim – You can’t talk about American denim trends without mentioning Guess. The label revolutionized jeans looks and made them suitable for the salon among other things. Here you will learn everything about how the company turned from a small label founded by four brothers into an It-brand for jeans looks. You should also not miss out on the famous black and white photos of the “Guess Girls” – a very sought-after modeling job. To become a model, you should start thinking about it at a young age. The most successful models have already started modeling and shooting campaigns at the age of 14 years, 15 years and 16 years.

You will find various pieces from the brand here, from the popular bags, over dresses, t-shirts and of course jeans, up to fashionable accessories. For the outstanding street style or the elegant party, there’s something for everyone here. Have you already heard of the colorful collection from Guess with singer J Balvin? This and one with musician colleague ASAP Rocky you can find here.

Guess: History of the Denim Label

After a vacation in America, the Marciano brothers decided to settle in the American city of Los Angeles. There, they opened a small fashion label. In order to bring their creation to market, the four brothers sent a pair of jeans and a handwritten note to the departments of various department stores. The first 24 jeans were sold out within three hours.

Mix of Europe & America: Can this work?

Despite the initial success of the label, the general project was initially viewed with skepticism. The brothers mixed typically American and European styles. Jeans had previously been more of working-class clothing, and the faded look was unusual in the USA. However, the brothers were inspired by American styles. The jeans were inspired by an American film with Marilyn Monroe, in which she wears slim-cut jeans for riding.

A new style is born

This model was copied by the brothers and the fabric of the pants was processed in the so-called “Stone washed” style. This means that the jeans get a faded and slightly bleached look in some areas. In addition, there were zippers on the legs, which gave the jeans an extra slim look. A logo patch was also added on the back pocket.

• Mix: typical American & European styles
• Inspiration: an American film
• “Stone washed” style: faded & slightly bleached look
• Slim fit of the jeans (e.g. through zippers on the legs)
• Logo patch on the back pocket

Supermodels: Claudia Schiffer, Gigi Hadid & Co.

That Guess continued to be so successful is probably due to Paul Marciano’s marketing strategy. He developed sensual photos that showcase the jeans with a lot of bare skin and a recognizable black and white look. The photos were often shot outdoors.

With simple products like jeans, almost anyone can identify. You probably have a few in your closet. The same goes for the natural backgrounds. They remind us of everyday situations. This identification often encourages purchases.

The Hype Around the Guess Girl

The job as a “Guess Girl” is highly sought after among models. Supermodels like Carla Bruni, Claudia Schiffer, Adriana Lima, Paris Hilton, Gigi Hadid, Hailey Baldwin, and Naomi Campbell have already been photographed for the brand. Also, well-known singers like Camila Cabello and Joe Jonas appeared in campaigns. Here you see Claudia Schiffer for Guess.

• Sensual photos: jeans with lots of bare skin & recognizable black and white look
• Natural backgrounds: everyday situations
• You can find yourself in the simple settings & encourages purchasing
• “Guess Girl”: popular model job
• Examples of “Guess Girls”: Carla Bruni, Claudia Schiffer, Adriana Lima, Paris Hilton, Gigi Hadid, Hailey Baldwin & Naomi Campbell
• Here you see supermodel Claudia Schiffer for Guess:

Logo: Inspired by a Bic Mac advertisement

The logo of the brand Guess was inspired by a nearby billboard that displayed the sentence “Guess what’s in our new Big Mac?” The Marciano brothers decided to take the word part “Guess” as the brand name and placed a question mark under the word to create the triangular logo. The first product, a faded jeans, was introduced with the addition “Washed Jeans”.

Clothing: Jeans, dress, T-shirt & Co.

You’re looking for a bikini, a T-shirt, a fashionable jumpsuit, perhaps a skirt, trendy sportswear or something entirely different? The fashion brand offers a wide range of products. Here, we present you with dresses, tops such as T-shirts, jackets and, of course, the brand’s specialty – jeans.

Dress: Especially sexy, elegant & provocative

Predominantly, the American label has focused on feminine cuts in dresses. Body-hugging and sexy – this is how one can describe the dresses. The designs often feature a mix of materials and combine different pieces. Matching the sometimes provocative and sensual design approach of the brand, these dresses often reveal a bit of skin. For this reason, body-hugging V-necks are a common theme.

 

View this post on Instagram

 

A post shared by GUESS (@guess)

Printed T-Shirt: Streetstyle Classic

Shirts with brand names are the absolute trend, and you’ll also find various logo-printed shirts at Guess. These are perfect for combining with your own styles. The XXL shirts offered by the label are especially stylish. They work great for urban styles.

 

Check out this post on Instagram

 

A post shared by GUESS (@guess)

Shirts & Jeans: Denim for every occasion

Alongside the T-shirts, you’ll find sweaters with similar prints. These are also very popular.

Jeans have long been the brand’s unique selling point, and to this day, the trendy denim pants remain highly popular. The designs are especially tailored for a good fit. They flatter practically every body shape while still maintaining an elegant look. To offer a wide range of choices, these approaches are continuously reinterpreted, so you’ll always find a broad product range of jeans.

 

Check out this post on Instagram

 

A post shared by GUESS (@guess)

Jeans jacket & leather jacket: Casual & Chic

Here, the brand’s signature Denim is also present: Denim jackets are especially popular. They look super casual and fit perfectly into almost any street style. Of course, you can also style them very casually with t-shirts. Or would you rather pair your urban everyday outfit with a leather jacket? You’ll also find this in various versions from the label. There are also vegan options made from faux leather.

 

View this post on Instagram

 

A post shared by GUESS (@guess)

Bags: “Vikky”, “Noelle”, Wallet & Co.

Maybe you already have a home? The bags from the brand are an absolute highlight and very popular among young women. No wonder, at this label you’ll find beautiful and timeless designs that appeal to every taste. These include classic colors like black, brown, or soft pink. A few examples of bag lines, crossbody bags, and wallets for the best It-pieces can be found here.

Highly sought after: Bag “Vikky”

We start with one of the most popular women’s handbags from the brand. The Vikky collection offers a wide selection of casual bags, wallets, and even backpacks. This is the bag in the version of a spacious tote bag in simple but elegant black. However, you can also get it as a shoulder or crossbody bag.

Classic: Handbag “Noelle”

The bag line “Neolle” is an absolute classic of the brand. It is available in various versions. You therefore have a wide range of choices in terms of colors, prices, and patterns. Even with the model itself, you can choose, for example, between a classic tote bag, shown in black in the image here, or a crossbody bag. Further down you will find more information about the crossbody bags of the label.

Crossbody bag: timeless classic

Crossbody bags are always a good choice! Whether elegant or relaxed, you will find your bag for every occasion. Size, shape, and color are available in all versions as usual. Here you see a stylish bag with a gold chain, which is perfect for more formal occasions.

In the brand’s collection you will also find modern fanny packs, belt bags, makeup bags, and mini bags.

Backpack: practical & stylish

You want to have your hands free when you’re on the go, so maybe one of the fashionable Guess backpacks is just what you’re looking for? In our example, you can even see the second brand logo, which appears on many items. Although this one is initially a bit more complex than the simple text logo, it becomes very recognizable quite quickly.

 

View this post on Instagram

 

A post shared by GUESS (@guess)

Wallet: Everything for your money

Do you want to store your money safely and stylishly? Take a look at a wallet from this label. Depending on your requirements, you can choose between different sizes, materials, and patterns. Here you see a particularly sweet wallet in feminine pink:

 

Check out this post on Instagram

 

A post shared by GUESS (@guess)

Shoes: Sneakers, Pumps & Co.

With this label, you can also buy shoes in all imaginable styles for women and men. Especially summer shoes like bath slippers, espadrilles, flip-flops, sandals and toe separators are very popular. For the more sporty among us, there are also various comfortable sneakers. The ladies will find beautiful pumps and high heels that match the feminine dresses.

Accessories: Belts, Earrings & Co.

Whether bracelet, bangle, ankle chain, necklace, or ring, the label also sells stylish jewelry.

Belt with Logo

Belt buckles with a logo are a fashionable accessory for every outfit. And you’ll also find them at Guess. The round logo with its ornate yet very symmetrical shapes looks very elegant and is a real eye-catcher.

 

View this post on Instagram

 

A post shared by GUESS (@guess)

Earrings: Stylish Hoops

Everyone loves hoops! These timeless large earrings can be worn with everything. At the brand you’ll find them in gold, silver and even in cute rose gold. Here you see a version with an engraved pattern that makes the earrings sparkle when worn.

Glasses & Watch: Useful & Beautiful

To look trendy even in the summer or on vacation, the sunglasses from this brand are also very popular. When well combined, they go especially well with a watch. These are available for women and men and also specifically adapted for sports.

 

Check out this post on Instagram

 

A post shared by GUESS (@guess)

Perfume: Bella Vita, Indigo & Noir

The perfumes of the brand stand for American joy, a love of adventure, and a modern, self-determined lifestyle. This is reflected in the floral scents with a rich blend of Mediterranean ingredients. Perfumes like Bella Vita, Indigo, and Noir offer a glamorous appearance for both women and men.

Collaborations with Musicians

As a cult brand for jeans, Guess is also popular among celebrities. For example, well-known musicians like ASAP Rocky and J Balvin have their own collections with the brand.

Rapper Asap Rocky: Hip-Hop & Jeans

The American rapper ASAP Rocky is especially known for his fashionable street style. One of his trademarks: denim. The capsule collection he released in collaboration with the label strongly resembles the 90s. So a bit retro, mixed with timeless and comfortable hip-hop styles and lots of classic Guess denim fabric. Tip: Jeans jackets and sportswear are especially popular again.

The corresponding commercial also had a rather creative idea: a few teenagers break into a warehouse to try out the new collection. Of course, this fits perfectly with the rebellious image of the rap scene.

Colores: J Balvins colorful collection

Along with his new album “Colores” – translated: Colors – the Latin American singer J Balvin has launched a colorful collection. Also a capsule collection, consisting of 29 vibrant pieces. Among them are sweatshirts, hoodies, bodysuits, joggers, two-piece gym sets, a denim jacket, and cropped jeans. The bright pieces bring summery feelings and are a striking eye-catcher.

In this equally colorful video, you get a first look at the collection.

More videos from Guess: Bags, Camila Cabello & Co.

You want to see more from this unique fashion brand? Here you’ll find a selection of videos. Many of the campaigns run under confidence and sensuality. To see what this looks like in detail, you can check it out here. Here you’ll find various videos. Stars like singer Camila Cabello and Joe Jonas, a member of the Jonas Brothers, and models like Hailey Baldwin and Charlotte McKinney have also stood in front of the camera for spots. At the end, the founders summarize their story about the “American Dream” once again.

• Guess Videos

Brands like Guess: Gucci & Esprit

Here we have compiled some similar brands for you again, or you can take a look at our fashion brand list, where you can see all the major labels at a glance.

• Gucci
• Esprit

Here you’ll find more well-known fashion brands:

• Modemarken