Prada, still one of the old-established family businesses where real craftsmanship is performed. Particular emphasis is placed on the processing of high-quality materials and leather goods. A large part is still produced in Italy today. Read more about today’s luxury empire here:
Prada: Foundation of the luxury company
The Italian luxury company was founded in 1913 by the brothers Mario Prada and Martino Prada and originally bore the name “Fratelli Prada”, which translates as “Prada Brothers”. In 1913 they opened their first shop in the elegant Galleria Vittorio Emanuele II in Milan. The initial focus was on the manufacture and sale of exclusive leather goods, including gloves, bags and suitcases. In 1919, Prada was appointed royal purveyor to the court for its high-quality products. Today’s logo still shows this, depicting the Savoy coat of arms and the four eight knots.
Shoe production was launched in 1979 and simple models in muted colours were added to the range. These, however, formed a strong contrast to the shrill and sexist fashion of the other brands at the time, but triggered a steep rise in the brand a few years later. In 1983, the second Prada store was opened in Via della Spiga, also in Milan.
Granddaughter & heiress of the luxury empire: Miuccia Prada
After the death of Mario Prada in 1958, granddaughter Miuccia Prada and her siblings Alberto and Marina inherited the company from their mother Luisa, who withdrew from the business and left it to her children. With the takeover of Miuccia Prada, the time-honoured and bold leather goods company developed into a world-renowned fashion label.
In 1984 she created a black backpack in the higher price segment, made of waterproof nylon material Pocone, which bore the name “Vela”. However, it was not until a few years later that the revolutionary breakthrough came and it was followed by wallets and travel bags made of the same material.
“Prada Ugly” – Fashion for young women
At the beginning of the 1980s, numerous exclusive Prada stores opened, leading to an enormous increase in both sales and the company’s reputation. In 1988 Prada, under the direction of Miuccia Prada, created the first Prêt-à-Porter collection for women. In the early 1990s, Prada received special recognition for the production of thick lenses, old-fashioned fabrics and retro-style cuts. The choice of colours with bright tones was also very unusual. People associated the term “Prada Ugly” with this collection, which was aimed primarily at fashionable young women.
Prada accessible to all: online shop makes the breakthrough
It was not until 1933 that a minimalist Prada men’s collection was developed and added to the range. In 2000, during a revolutionary period of change, the first sunglasses and prescription glasses were launched under the name “Prada”. In 2004, the first fragrance for women, “Prada”, was produced in collaboration with the Spanish PUIG Group. In 2006 the fragrance collection was extended for the first time with a fragrance for men called “Prada Man”. Since 2007, there has also been an online shop where only a small range, which has been expanded over time, is available.
The company, which originally only produced leather goods, is now a globally recognized company. Nevertheless, leather goods such as shoes and handbags are the biggest source of income. Even today, 85% of the production is still carried out in Italy.
Luxury brand: VIP’s wear Prada
Numerous celebrities dress up with fashion and accessories from the luxury brand, such as Victoria Secret model Barbara Palvin, singer Katy Perry and actor Douglas Booth.
Hand & luxury class travel bags
From the very beginning, the label produced bags and other leather products. The absolute classics are still in the range and adorn the elegant woman of today, of all ages. Also ideal for the office. Gradually more and more unusual models were added and materials such as basket and pearls decorated the models. But not only small leather bags are produced by Prada, also travel bags for women and men as well as briefcases are produced by the Italian luxury label and thus make travelling and working an experience. The models are available in different versions and colours in several stores worldwide, also in the online shop.
Prada classic in high style: Sneaker, Flats & High Heels
Prada is particularly known for the unique elegance of its shoe models. High shoes are made of high-quality materials such as satin, silk and leather and adorn delicate women’s feet. The sneaker models or flats are also popular purchases from the Italian luxury label. Unique classics, are now supplemented by modern versions with rivets and stones, with their help the young audience is to be addressed!
Video: Handcraft at Prada
You want to know how everything started at Prada and what made the company what it is today? Take a look at this video, which shows the craftsmanship and the production of shoes. If you click here, you’ll immediately come to the video!
Accessories: Glasses, belts & small leather goods
The accessories of the luxury company as well as fashion are in the higher price segment and are very popular with customers from all over the world. The unusual models and colour combinations ensure that the wearer looks elegant and tasteful!
Prada’s collection: Sunglasses and eyeglasses at the top
Especially in the area of sunglasses and spectacles, Prada is at the front of the pack. The luxury label has been producing fashion for men and women as well as accessories for a number of years now, and of course glasses should not be missing! Always top current models, clarify the wearer’s view of the beautiful things in life!
Prada wallets for her & him
The small leather goods such as wallets and card cases are very popular with both women and men at Prada. They are produced in the same high quality as the company’s handbags. They are also produced mainly in Italy, the head office and the country of origin. Simple design and colourful versions not only look cool, but are also super practical!
Luxury but simple design
Also with the belts great importance is attached to simple, handcrafted cleanly processed commodity! Simple leather straps in muted or powerful colour nuances are complemented by a simple but eye-catching buckle and adorns its wearer.
Prada Perfumery Shop: Men’s & Women’s Fragrances
It all started in 2004 with the women’s fragrance “Prada”. In 2006 a men’s fragrance called “Prada Man” followed for the first time. Since then, Prada has released numerous fragrances, some a little sweeter, others more bitter!
Outlet Store for luxury brand
If you want to save a bit on shopping, but don’t want to miss out on cool pieces from Prada, then you’ve come to the right place! There are several places to go in Germany and the Netherlands to save a few euros! Here are a few locations where you can try your luck! During your next holiday in Italy, you can of course also visit their outlets, there are also unique offers and great discounts!
- Prada Outlet Frankfurt
- Prada Outlet Metzingen
- Prada Outlet Ingolstadt
- Prada Outlet Amsterdam
- Prada Outlet Roermond
Onlineshop for Prada
Here you come with one click directly to the Onlineshop!
In the campaign video for the popular women’s fragrance “Candy”, the playful nature and colorful variety that awaits you when you put on the perfume becomes clear! The name of the fragrance already describes the direction of the fragrance! Sugar-sweet with a fresh peach note and a hint of vanilla, the perfume is ideal for a young woman!
Hauls / Vlogs to Prada
Be inspired by some great looks and cool pieces. Here you can find a compilation of Vlogs, Hauls and the fashion shows of the last years! Bags as well as fashionable clothes and shoes can be found here in stylish combinations. Just drop by if you’re interested!
Video: Prada Bag & Try on Haul
Here the blogger shows you her shopping clothes and reveals the secret of her new Prada bag. Click here to see the whole video. Take a look and be inspired by the styles!
Video: Prada, Gucci, Balenciaga Designer Haul
The fashion-conscious young woman Tamara Kalinic is a blogger and also owns a YouTube channel on which she provides inspiration at regular intervals. She also shows you her luxury articles here. She just bought some Prada Pieces! Just have a look at her channel!
Video: Prada, Giuseppe Zanotti, Louboutin etc. Designer Shoe Collection
The blogger Christie Ressel is also a crazy fashion girl! She is especially interested in expensive designer shoes and has a proud collection. From Giuseppe Zanotti to Prada shoes, everything is included. You are also so enthusiastic shoe, then she offers exactly the right entertainment for you!
Fashion show: Prada collections
Video: Prada Spring/ Summer Fashion Show Men’s Clothes 2020
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