United Colors of Benetton – An Italian cult brand.Just like Esprit, H&M and Pimkie, United Colors of Benetton is one of the most successful fashion brands in the world. The family business was founded in 1965 by Luciano, Gilberto, Carlo and Giuliana Benetton in Ponzano Veneto, Italy. The brand sells casual wear for women, men and children. Benetton embodies style, quality and passion in its clothes. You can see that in the United Colors of Benetton videos. You are guaranteed to find the latest trends and cool styles at Benetton. In this article you will get to know the background of the fashion brands and of course the clothes for women, men and children.
How did United Colors of Benetton become famous?
In the mid-1960s, Giuliana developed the idea of producing fashionable knitwear for a young clientele. When the textiles sold like hot cakes, the four siblings founded their own company. The first store opened four years later in Paris.
50 years later, Benetton is not only available in more than 5,500 stores, but also represented in more than 120 countries around the world. In the mid-1980s, the company even became the largest knitwear manufacturer in the world.
In the 1990s, Benetton caused a stir above all with its provocative and sometimes controversial promotional strategy, which was developed in cooperation with star photographer Oliviero Toscani. The unusual advertising campaigns were based on the claim to link the company’s economic profit interests with the thematization of urgent social issues and political problems in the world.
By addressing topics such as war, drugs, racism, poverty, and AIDS in its marketing campaigns, Benetton drew the attention of a broad public to the company; at the same time, however, the company found the thematization of certain hardships and grievances within an advertising campaign offensive.
History at a glance:
Here you will find the history of the brand Benetton once again briefly summarized:
- 1960s: development of the idea of fashionable knitwear for young people
- 1965 Foundation of the company
- 1969: Opening of the first store in Paris
- 80s: Development into the largest knitwear manufacturer in the world
- 90s: Creating a stir through provocative promotion strategy
- Today: more than 5,500 stores in 120 countries
Style, Quality & Passion
The past as one of the largest knitwear manufacturers in the world can still be seen in the collection, as well as the strong Italian character: style, quality and passion. From the very beginning, the brand has been able to boast an extremely successful business concept: It produces its wool knitwear from natural wool, whose fashionable color scheme, mainly in pastel shades, is decided only at the last moment, following the colors of the season. The specific Benetton colors became the trademark of the company.
With their concept of United Colours of Benetton, which provides for the delivery of each model in 15 different colors, the textile manufacturer still celebrates great success today. In the same way, however, current trends are also processed and transferred to the Benetton philosophy. Today, the collection spans a wide range of colorful dresses, individual jackets and outdoor styles.
What does the brand sell?
Available from Benetton are dresses, shirts, sweaters, skirts and pants, underwear, sleepwear, shoes and accessories for women, men and children, among others. Benetton sells fashion under different brands such as United Colors of Benetton, Sisley and Undercolors of Benetton. In sportswear and equipment, the items are called Playlife, Nordica, Prince, Rollerblade and Killer Loop. Sisley is the Benetton Group’s glamour label for men and women as well as children (Sisley Young) and is particularly receptive to the latest fashion trends.
Clothing for women: Blazer & Pants
Ladies and their clothes have always been a good team. Hardly any lady doesn’t enjoy browsing through the stores of this world in search of new favorites. You can also do your shopping tour for new women’s clothing from the comfort of your own home. Benetton offers you a wide selection of women’s fashion. Look forward to a variety of designs, shapes and brands.
Chic blazer for the office
Blazers are lightweight and beautifully designed jackets, which were originally designed for rowing – because blazers are cut so that they allow a lot of freedom of movement and they also look really chic. on the classic variant in short or long form to various materials, such as jeans, knitwear or cotton blazer, everything is available that you like and underlines your style best.
Waisted solid color blazer in orange:
Modern knit sweater – Cozy & Chick
Sweaters offer a wide variety of models that you can style both in everyday life, as well as in the office great and timeless. Whether knitted sweaters, turtlenecks or hoodies, Benetton has the right sweater for everyone.
Variety of dresses: Denim dress and more
Whether the days are warmer or cooler again: The beautiful dresses are considered throughout the year as a feminine key piece of many ladies and can be worn super for pretty much all occasions! Because not all dresses are the same. Mini dress, midi dress and maxi dress are often just generic terms. There are numerous cuts, colors and fits, which do not stop at any season and are a permanently faithful, as well as uncomplicated companion in Puncto Fashion.
Here you will find a casual denim dress in a playful tiered look:
Pants – for every occasion
Ladies wear the pants. And not only according to the saying, because women have actually had to fight for the pants. Now they are also never given away again, on the contrary: the fashion piece is indispensable and is reinvented again and again. From different cuts, colors and patterns to the perfect size. Benetton offers a wide selection of different pants, for example, chinos, leather pants and culottes.
Here you see a basic look gray chino pants with coin pocket:
Clothing for men: jackets & shirts
You value your style and like to step out the door well-dressed, always looking for the latest trends and style-consciously always pick out the things that show off your individuality and bring you fashion forward: then you are absolutely right at Benetton. Because here you will find the latest trends and cool styles. You want to bring a breath of fresh air into your closet, reinvent yourself or spice up your signature styles a little? Then let your eyes wander through the extensive men’s fashion range and find what suits you.
Jackets – for your perfect outfit
Your outfit can’t be complete without a cool jacket. Benetton offers you a wide range of different men’s jackets, from shirt jackets, bomber jackets, to parkas, everyone is guaranteed to find something here.
Shirts – This is what the stylish man wears
Are you looking for the perfect shirt for men? At Benetton you will find a wide range of different models, among which you are sure to find a top that suits you perfectly. Benetton offers plaid shirts, denim shirts and many more casual and chic shirts.
Children’s clothing: Babies & Toddlers
As soon as your child is born, it’s time to start: little winter boots and coats against the cold, a little hat and shirts made of light, thin fabric for the summer. For every imaginable weather, every situation, you must always be prepared, even fashionably.
Baby fashion – that enchants
The baby fashion at Benetton really makes every mother’s heart beat a little faster and offers a huge selection of children’s fashion of everything your little girl needs in this world. Clothing for the little ones is something very special and at Benetton there is a large number of great clothes to discover in the assortment.
Here you can find a cute knit sweater with tigers on it:
Girls fashion – from basics to festive
Whether they’re ten or sixteen, almost all girls love fashion. After all, there’s nothing better for budding fashionistas than discovering new outfits and trying out new styling tips.
Here you can see a cool pink puffer jacket, in which your daughter will surely feel like a million bucks:
Boys fashion – great cuts & bold colors
You’re looking for cheeky clothes for your offspring? At Benetton you will find a wide selection of boys’ fashion for all occasions. Whether for school, leisure fun with friends or for festive occasions, here you are guaranteed to find what you are looking for.
Collaboration: Benetton x Depop
A collaboration that celebrates shared core values: Diversity, Inclusion and Sustainability. An encounter marked by the revolutionary nature of Benetton and the energy and expressiveness of Depop’s creative community.
More videos about United Colors of Benetton:
If you want to learn more videos about Benetton and the topics Sex and the City, Rihanna and interviews, click here on the link.
Brands like Benetton: Esprit & Pimkie
Benetton sells clothes for women, men as well as for children. Similar fashion brands are Esprit and Pimkie.
Esprit: online store, edc & dresses – fashion brand
The online store of Esprit for men and women and the young fashion brand “edc” are probably familiar to you. But did you know what’s behind it? And how did the famous “Esprit arena”, a soccer stadium in Düsseldorf, come about? The story began in the USA. A married couple sold clothes out of the trunk of their car. Over the years, Esprit developed into a very common fashion brand. The basic idea from the beginning was fashion for everyone. To bring this to the public, they even advertised with the faces of their normal co-workers. You can read more about the background here.
Pimkie: trench coat, faux fur jacket & evening dress
For 35 years, the French brand Pimkie has been inspiring young style-conscious women around the globe with trendy fashion and ever new collections. With an eye on the catwalks of the world, the label presents casual collections with everyday basics like jersey T-shirts, denim, playsuits and cool swimwear. With low prices, Pimkie is affordable for everyone. From pants to skirts, to shoes and accessories, you’re sure to find something suitable for you at Pimkie. In this article we will introduce you to the background of the company, the style of the brand and trendy clothes.
Fashion brands: list
Are you excited about United Colors of Benetton and want to get to know more brands? Then check out our brand guide here and get to know the top fashion brands in the world.
Extravagant haute couture. Refined prêt-à-porter. Fine sportswear and innovative accessories. The world’s most luxurious fashion brands inspire millions of people and fashion lovers with their exquisite collections every year. They camp out in front of stores to snag limited edition specials, stand on the streets of Paris during the highly coveted Fashion Week, and sit wide-eyed in front of TVs to watch the latest and hippest runway shows. Here’s the ultimate fashion brand guide.