The absolute breakthrough in the fashion industry has been the “Off-White” brand for a few years now. Founder and designer Virgil Abloh brings a mix of high fashion and street style to the catwalks of Paris Fashion Week. The casual style of the label finds great enthusiasm especially among the younger target group! read more about the young designer and the background story of Off-White.
Streetwear with a new meaning
The exclusive fashion label was created by the American Virgil Abloh in 2012. Off-White is a kind of luxurious streetwear collection, which alludes to extreme contrasts and almost provokes. The company with the casual character focuses on high-quality natural materials and exquisite fabrics. Sporty silhouettes, graffiti prints, motifs and cuts from the 60s and 70s make up the creations of the young newcomer label and create an urban look. Off-White adapts to every season and is therefore rooted in the zeitgeist. The production is headquartered in Milan and takes up the “here and now” in an innovative and refined way.
The success of the brand came with the Street-Style-Fashion-Week. During Fashion Week, people from the fashion industry, such as models, designers, bloggers and photographers, will be photographed between show dates. These images are then photographed in blogs, online and print magazines as currently worn street-style looks. Since these looks are actually worn on the streets of the big fashion week metropolises, they are often the trigger for new trends and inspire new combinations.
Designer & Founder Virgil Abloh
The genius behind Off-White is more than just a fashion designer! Virgil Abloh is DJ, artist and designed furniture. After graduating in civil engineering and architecture, the then 26-year-old devoted himself to fashion. The designer has not only created his own label, “Off-White”, but is also the creative director of the luxury brand Louis Vuitton. Abloh has become popular in the media mainly due to the “The Ten” cooperation with Nike. Shortly after his studies the young talent got to know Kanye West, meanwhile the two together with other artists on the new album of Jay-Z and Kanye “Watch the Throne”. Abloh was involved in the design of the merch and the stage sets.
Birth hour of Off-White
Off-White was founded in 2013 and has since been managed by designer Virgil Abloh. The label’s focus is on the latest fashion, yet the brand is the source of various creative works and projects such as art, music and videos that contribute to the success of the entire company. In 2014, the designer presented his first own collection and combined high fashion with streetwear. His training as an architect was particularly noticeable in his creations in the form of geometric lines and individual prints. The unique designs were worn in numerous music videos, among others by Beyonce and Nicki Minaj. The first concept store was opened in Tokyo and others followed in Hong Kong, London and New York.
The Off-White Industry Belt
While the label celebrated rather mediocre successes in the first years shortly after its foundation, it shot through the roof with its designs in the last two years! The reason for this is the designer and his now world-famous and very minimalist, sporty creations. An example of this is the Off White belt. This gem has become an indispensable part of the constantly reinventing streetstyle fashion scene! After the belt in the industry look has gained great popularity, other artists started to copy the design. This is how the Industrial Belt Trend was born! The belts are normally used on container ships and cargo planes, but are now also tied around the hips. A creative way to use discarded belts and give them a whole new meaning!
Top 3 ways to wear the belt
The Off-White Industry belt can primarily be worn as a normal belt. It is relatively long and can be tied several times around the hip or, as is often the case, simply let the end of the belt hang down. So the iconic off-white belt look looks super casual and stylish!
As a waist belt for coats and jackets. For trench coats and coats you can replace the ribbon with the off-white belt and give the waist even more emphasis. The yellow eye-catcher gives every outfit a certain touch even in the cold autumn and winter months and is an absolute statement piece. In short, an eye catcher, without having to operate large expenditure!
A third variant to set the cool It-Piecezu stylish in scene is as a carrying strap. Simply replace the carrying strap of the bag with the belt. This not only guarantees the stable carrying strap, but also the stylish appearance! This can create great looks with off-white character and you look super casual! Especially with simple outfits in shades like black, white and natural shades you set cool contrasts and the neon band is definitely the focus.
Design for him & her
The Off-White Industry belt in unisex design can be worn by women as well as by today’s modern man! This means that countless outfits can be created and there is an extremely wide scope to combine. The sporty androgynous collections from Off-White are highly coveted by trendy streetwear fans and an absolute must-have in the wardrobe!
Pockets from Off-White
Off-White stands for streetwear with a high fashion touch! Virgil Abloh’s creations can be recognized quickly and everywhere by the Japanese inspired designs and graphic motifs. These typical off-white features can also be found in the fancy designs of the bags!
Binder Clip leather shoulder bag
The characteristic leather Binder Clip bag from Off-White can be combined with any outfit in its monochrome design. The bag is decorated with silver hardware, but can also be worn to golden details super easy. The ingenious structure is transformed into a cool contrast by the removable canvas wristband decorated with the brand’s logo. So all in all a cool piece that spices up simple and inconspicuous looks and makes a real eye-catcher on the streets!
Sculpture Mini Bag Black White
The Sculpture Mini Bag in black and white is a true work of art of the streetwear scene! The bag of the luxury label scores with its urban details and the carrying strap in logo look. Combined she looks super cool as an eye catcher with a chic pantsuit as well as with a casual streetstyle outfit! The sculpture bag is like a sculpture, a piece of street art!
Itney 1.4 Cash Inside
The Itney 1.4 Cash Inside handbag is again an interesting mix of both styles, streetwear and high fashion. The high-contrast design can be worn with anything! Off-White once again defines the grey area between black and white with this handbag, creating a new interpretation of styles we already know and love. This white Itney Cash Inside leather bag has a shoulder strap and a round carry handle, so it’s super versatile to carry and use! the foldable top of the bag makes it easy to reach the contents, without having to reach through narrow zippered openings! The small back pocket provides easy access to your mobile phone, or other small things that can be easily stowed away, as well as a printed text on the front and back that makes the cool handbag an eye-catcher!
Snake-look fanny pack
The Off-White belt bag with neon yellow accents in the snake print is a way to bring colour into play and still have your hands free for more important things! Simple outfits can be simply refreshed cool, without it getting too much. The bag is made in Italy from water-repellent fabric and offers storage space for the most important things, keys, wallet and smartphone. The stylish accessory can be worn around the waist, but also crossbody, so it is ideal for a city trip, or a visit to a festival, no matter at what time of day!
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Off-White on my feet!
The breakthrough came in 2017 when designer Virgil Abloh set a milestone with the opening of the concept store in New York. Cooperating with well-known artists and brands, he realized that turning the world of all sneaker fans upside down wasn’t a problem for him. Abloh’s Off- White started the “The Ten” project in cooperation with the American sportswear brand Nike. 10 of the label’s most popular shoes were reinterpreted and redesigned, triggering an absolute hype! Collectors and fans are paying unbelievable sums to complement their brand collections with limited edition pieces.
“Hiking” Ankle Boots
The “Hiking” Ankle Boots were part of the first looks presented at Off-White’s Pre-Fall Presentation 2017. Since then the shoes are extremely popular and inspired Abloh himself to create a new version of the Ankle Boots. The new boot design is made of supple leather with metal eyelets and thick rubber sole. The designer creates the contrast in these shoes with the silver ice claw on the outside of the shoe. Especially for the cold months a real eye-catcher!
Sandal in patent leather and canvas jacquard with shearling trim
To the light skirt and jumpsuits, the Off-White sandals from patent leather fit perfectly! The unmistakable canvas jacquard logo tapes are also used here, based on the Industry Belt. The shoes are lined with fluffy Shearling and are therefore also suitable for longer distances on foot super! In order to focus solely on the shoe, the best thing to do with the rest of the outfit is to focus more on simple colour nuances.
Virgil Abloh describes herself as a sneaker fan. He draws his inspiration mainly from sport, especially from basketball. The “Off-Court” is unisex and therefore suitable for women as well as for men, like almost all Pieces at Off-White. The model is made of structured leather and is equipped with the characteristic orange cable tie. The shoes can be combined super with a suit, or maxi dress and so quite simply the typical high fashion meets-Urban look achieve! Especially the interesting colour combination makes the interplay of chic and casual super cool.
“These Boots are made for walking…” The use of bizarre quotations on various pieces of clothing is clearly one of the features of Virgil Abloh’s designs. The Helveticia font has become a lasting comment of the design process. He thus creates fashion that challenges perception, “Through the use of typography and formulations, the perception of an object can be completely changed without changing anything else about it. So dare and try to express yourself more with your clothes and make a statement! It’s obvious that you can easily do that with the cool parts from Off-White!
With the right accessories, you can decide for yourself how your look should look! With off-white accessories, the next look will be a guaranteed eye-catcher and you will be at the center of the action!
The cheeky design is always at hand with the Off-White carrier bag! The bag is made of black, smooth leather with a simple zipper, with silver hardware, and has the imprint “Pouch” on the front. The bag, or better said “Cloutch” can be used super versatile! As a make-up case, to carry cards, telephone or other small things, but also for a quick dinner, it can be used as a stylish companion. Here again the designer’s love for typographic imprints becomes visible and suitably realized by him!
Off-White has produced a cult streetwear with its unmistakable branding in an industrial style. One example is the white cotton socks. With these socks no one will go unnoticed.
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Sunglasses for the international look “For your eyes only”
A mixture of retro curves, clear and angular lines and flat, narrow glasses, as well as trendy colour variations and the Off-White brand on the temples make this visionary style of extra thick acetate a real must-have. Unlike thin frames, these models do not break so quickly and are relatively robust. With these creations you have in any case also with sunshine the absolute view!
Street Chick with the Off-White Hoodies
The hoodie of Off-White is decorated with gradient stripes and arrows – two of the characteristic graphics of the label. This one is knitted in a rather roomy shape from a brushed mohair mixture, which is warm, cozy and strongly structured, super suitable for the style-conscious man! Since the foundation of Off-White, this Off-White sweater is extremely popular, but also other sweater models of the brand are very popular and inspire customers from all over the world!
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DaVinci meets Fashion
With the Mona Lisa Hoodie designer Virgil Abloh once again shows his preference for prints! The clash between Highbrow Art and Urban Style picks up the spirit of the brand in this off-white hoodie. This comfortable hoodie is made in Portugal from soft cotton. The slightly oversized model has a charming print characteristic of the brand and a large hood. Super to combine with sneakers and jeans.
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The Off-White Painting Dirt Jacket is without a doubt a real eye-catcher with which people’s attention will stick to you! The black sweater with multicolored paint splashes looks super cool and gives your look a great finish.
It was only in 2017 that the young brand Off-White was represented in concept stores and opened its doors to all streetwear enthusiasts. Today Off-White has several concept stores in fashion metropolises such as Paris, Shanghai, Dubai, Moscow etc.. In Germany, the brand can be found on sales floors in Berlin, Düsseldorf, Munich, Hamburg, Frankfurt am Main and Augsburg. Among the shops where the Off-White products can be found are Apropos, The Corner and Uebervart. But also here it is recommended to be fast and to get the eye-catching Pieces in the right sizes and sought after models!
You can find all the offers and more information about the brand on the label’s current website in the higher price segment.
Off-White Vlogs, Shows & Co.
2019/2020 FW fashion show