Simon for DefShop – Streetwear meets elegance on Mallorca

Mallorca – New campaign job for Simon! Our model stood in front of the camera in a breathtaking villa on Mallorca for the Berlin streetwear giant DefShop. Modern street style was staged between baroque elements, gold-decorated walls and elegant lighting. Hoodie meets haute couture ambience – a strong look, a strong appearance!

DefShop campaign: Simon in focus

In the new DefShop range, Simon shows how casual street style also works in elegant surroundings. Oversized cuts, monochrome looks, clean silhouettes – perfectly tailored to the brand’s urban target group. The photos were taken as part of the current fall/winter campaign and are part of the digital store content and social media.

DefShop – Streetwear from Berlin for Europe

With over 250 brands and millions of customers, DefShop is one of the largest streetwear platforms in Europe. The look: young, self-confident, urban. From hoodies to techwear pieces, DefShop focuses on style with attitude. The campaigns are always more than just clothes – they convey a feeling. And that’s exactly what Simon gets to the heart of with his look.

• Shooting location: Mallorca, Spain
• Model: Simon
• Brand: DefShop (Berlin)

Shooting on Mallorca – contrast & character

The choice of location was no coincidence. Instead of a gray city setting, the shoot was moved to a historic estate on Mallorca. The contrast: modern streetwear in a classic interior. A challenge for models like Simon – the focus was on body tension, charisma and clear lines. The result: lookbook content with character.

What’s behind an e-com shoot

An e-commerce shoot is more than just “posing for the store”. It’s about recognizability, precision and variation. Simon showed absolute professionalism on the job: quick outfit changes, repeatable poses, clean movements. This is particularly important at DefShop, where hundreds of fashion visuals are created every day for the website, app and social media.

• Working quickly on set
• Clear streetwear look
• Perfect fit mediation

Stay tuned: More to come from Simon

For Simon, this job was another big step in his modeling career. The DefShop campaign brings him to the screens of young fashion fans all over Europe – and is definitely not the last appearance. More looks, more jobs and new editorials will follow – as always here at CM Models.