Modeling in South Korea: Mathis shoots for Adidas x MUSINSA in Seoul

South Korea – New job, new energy – our model Mathis was in front of the camera for an exclusive streetwear shoot with Adidas Originals and the Korean fashion retailer MUSINSA in Seoul. Between urban minimalism and global sportswear style, a strong new series has been created. A highlight – not only for Mathis, but also for all those who dream of modeling in Asia.

Next Stop: Seoul – Shooting for Adidas in South Korea

Mathis traveled directly to Seoul, South Korea’s vibrant capital, for this international job. The production took place in the studio – clean, white, reduced. The focus was entirely on the model, the outfit and the expression. The photos were taken for MUSINSA’s own e-commerce platform, which sells streetwear and high-end pieces throughout South Korea.

MUSINSA: Korea’s largest online fashion store

MUSINSA is to Asia what Zalando is to Europe – only more creative. With a mix of global brands, Asian street style and its own photo editorial team, MUSINSA brings fashion of the highest quality to the web. Particularly popular: the clean Adidas campaigns with strong personalities like Mathis. It’s not just look and pose that count here – but also charisma, body tension and editorial feeling.

• Shooting location: Seoul, South Korea
• Brand: Adidas Originals x MUSINSA
• Job: Editorial + E-Commerce

 

Check out this post on Instagram

 

A post shared by CM X MODELS (@cmxmodels)

Mathis in front of the camera – cool, confident, clear

The focus of the new campaign: the classic Adidas Trefoil shirt, combined with urban shorts in a retro design. Mathis brings exactly the mix that Adidas wants: sporty, edgy, authentic. The images show power and coolness – with a twist of model attitude and clear lines. The look is typical of the South Korean streetwear market, which is setting more and more trends internationally.

Modeling in Korea – An exciting start

South Korea is an interesting market for young models. The productions are high quality, the clients are professional and life as a model in the country is surprisingly well organized. The important thing is that you need character, patience and an agency that prepares you. It wasn’t Mathis’ first trip to Asia – but it was definitely one of the most exciting.

• Professional set structure & timing
• Short shots – full concentration
• Clear brand guidelines

Stay tuned

The campaign will soon be available online at MUSINSA – and will be used in South Korea for the new Adidas collection. We are proud of Mathis and are already looking forward to the next stops. As always, you can find more insights and behind-the-scenes at CM Models.