We just saw an exhibition in Paris that really blew fashion fans away: Azzedine Alaïa meets Christian Dior. Two designers who look completely different – and yet fit together perfectly. Are you in Paris? On vacation, on a short trip or nearby: For anyone in the modeling business, the exhibition is more than just beautiful […]
Three months of modeling in China – between shoots, fashion weeks and new cultures. Gaia from Paris experienced just that and now shares exclusive insights into her everyday life as an international model. For young talents who dream of working abroad, her trip is an exciting look behind the scenes. Keywords such as modeling in […]
This morning I discovered an impressive video that shows the incredible possibilities of artificial intelligence in the fashion world. In this groundbreaking video, created with the tools Midjourney and Luma Labs, the biggest personalities from the world of finance and entrepreneurs present their best outfits. From Mark Zuckerberg to Donald Trump in Louis Vuitton – […]
The fashion industry is experiencing an unexpected merger, with well-known brands such as Jimmy Choo, Versace, Michael Kors and Kate Spade suddenly united under one roof. But how did this come about? Here’s the quick news. The unexpected alliance: Jimmy Choo, Michael Kors, Versace and Kate Spade The catwalks and studios are buzzing with excitement […]
Louis Vuitton Show – Louis Vuitton, the legendary fashion house known for its innovation, style and unwavering commitment to quality, once again wowed the fashion world with its Fall-Winter 2024 men’s collection. Presented by multi-talented artist Pharrell Williams, this collection showcased a remarkable fusion of culture, creativity and elegance. In this blog post, we dive […]
Louis Vuitton Sandwich Bag – The fashion world is currently experiencing a real hype around the Louis Vuitton Sandwich Bag from the Spring/Summer 2024 collection. This unique luxury accessory is not just a fashion item, but a tribute to the legendary designer Virgil Abloh and a groundbreaking masterpiece of luxury fashion. Design: Louis Vuitton Sandwich […]
Marketing Agency – If you are a model on castings or even on jobs for photo shoots and commercials, you will often meet people from marketing agencies! Marketing agencies help their clients to increase their awareness and reach. Mehr dazu: CXMXO This is the central task of a marketing agency. Learn a little more about […]
Media Agency – When you’re working as a model, whether at castings or on the job, you’ll meet a lot of people who are involved around an advertising campaign. One part of the big marketing world are media agencies, for example. They take care of the right advertising space for their clients. Back to: Agencies. […]
Communication agency – At castings, but also at jobs, you will meet many people from agencies as a model in a model agency, among others also from communication agencies! Communication agencies are particularly specialized in packaging the advertising messages of brands and companies so that they achieve reach, but are not immediately perceived as an […]
Consulting – What does a consulting agency do? If you work as a model, you will have to deal with many agencies on set when they implement their creative ideas for new campaigns with photos and videos. Management Consulting: More on management consulting coming soon. Agencies: Marketing, Media & Advertising Agencies – Media, Advertising & […]
Social Media Agency – Social media marketing is more important for companies today than any other marketing method. Mehr dazu: Social Media One Representatives of agencies are more often on site at photo shoots, commercials, but also already at castings. Here is a little insight into the tasks and work of a social media agency. […]
Inbound Marketing Agency – Brands need one thing above all: awareness and reach! If no one knows about your product, who’s going to buy it? Inbound marketing agencies are often booked for this. Learn a little more about their tasks and services for their clients here. Maybe you’ll run into someone from an inbound marketing […]
Online marketing agency – Whether it’s auditions or jobs, you’ll often run into people from agencies, including online marketing agencies. After all, a large part of advertising activities today is online and digital. So you know what an online marketing agency does approximately, here is a brief overview of the services and tasks! Back to […]
Performance Marketing Agency – At photo shoots, commercials, but also at castings, you will more often meet people from media agencies! Within the media agencies there are many differences, between event agency, PR agency, media agency…sometimes you will also meet people from performance marketing agencies. So you know what the tasks of a performance marketing […]
Creative agencies – they are hired when brands want to launch a new campaign. But creative agencies are also commissioned when brands need a new appearance and a new image that should be something more than just a marketing message. In the second step come agencies for marketing, e.g. online marketing agencies, PR agencies, to […]
PR Agency – When you go on a job as a model, a lot has already been planned in advance by agencies. Photo shoots, commercials, but also fashion shows are always the last step of a campaign planning. After that comes public relations, in the form of advertising, but also public relations. Public relations is […]
TikTok Shop is coming… now also in Germany! Our TikTok expert Sina Kadir tells you what you need to know about the new TikTok feature, especially as a business. Whether beauty, fashion, luxury or interior design, the store can be set up quickly and the 1-click purchase function makes it super easy for stores and […]
UGC creators have become indispensable, especially in marketing. Mehr dazu: CM Creator They are more creative than traditional video production companies, they are cheaper and they also have reach. But how can you work with a UGC (user-generated content) creator on TikTok, Instagram, YouTube & Co. This interview is about UGC creators on TikTok and […]
TikTok is not just here to stay. The sharp rise in user numbers also shows that the app has a great chance of overtaking all previously relevant social media platforms such as Instagram in the future. As a result, TikTok marketing is becoming increasingly relevant – but this is where many companies struggle. Our TikTok […]
The fashion world is upside down as two industry heavyweights, Paco Rabanne and H&M, have united for an exciting collaboration. News of this collaboration is spreading like wildfire, and to add to the excitement, the two brands have staged a spectacular short film, directed by award-winning director Xavier Dolan. The news, the short film, it’s […]
World-renowned online fashion platform Shein recently announced exciting news: they have acquired British brand Missguided.Shein, known for its wide range of trendy and affordable clothing, already has an impressive presence in the global fashion market. With more than 150 million customers worldwide, Shein has captured the hearts of young fashion fans. And now, with the […]
The fashion world was recently shaken up by a surprising piece of news: Birkenstock, the long-established German company known for its comfortable and timeless shoes, has filed for an initial public offering (IPO) just two years after it was acquired by L Catterton, a private equity firm backed by Louis Vuitton Moët Hennessy (LVMH). This […]
Spring/Summer 2024 – Fashion Weeks in Milan, Paris, London, New York & Co. have enchanted us once again with stunning designs and spectacular runways. For all fashion enthusiasts, we have compiled a playlist on YouTube that presents the five best fashion shows of the Spring/Summer 2024 season. Dive with us into the world of creativity, […]
Advertising agency – In New York, Los Angeles, London, Paris and Hong Kong many enterprises are on the search for an advertising agency. Whether full service or sub-disciplines, such as brand building, corporate design, advertising copy, search engine marketing and public relations, marketing has become complex. New strategies are also being added, for example for […]
Full Service Agency – What does a full service agency do? As a model, you will work with many agencies on set as they implement their ideas for campaigns with photos and videos. Here’s a little insight into the tasks and work of people who work in a full-service agency. Back to All: Marketing Agencies. […]
Event Agency – There are many different types of agencies, but one type you will encounter more often as a model at castings and on jobs, event agencies. Whether we are talking about fashion shows, PR events or even high profile trade shows. Event agencies are responsible for planning, organizing and executing events for brands […]
Dialog Marketing Agency – When you are a model on a shooting set, you will have to deal with many representatives from agencies. For example, also from dialog marketing agencies. Here is the most important information for you about their tasks and services for customers, so that you know what a dialog marketing agency does. […]
Digital Agency – If you happen to run into someone from a digital agency at your next photo shoot or video shoot, here’s the lowdown on what a digital agency does for clients. Digital agencies are cross-thematic agencies and combine several aspects. They cover areas of content marketing agencies, social media agencies but also e-commerce […]
Content marketing agency – Who actually supplies the ideas for creative content, social media clips, creative texts and also editorial sections, e.g. in a fashion magazine? Among other things, content marketing agencies that only deal with the topic of content, work well, so are gladly looked at, gladly clicked and gladly read. Media, marketing, advertising, […]
Branding agency – In many types of jobs, you can meet as a model in a model agency, employees of a branding agency. Because unlike other types of agencies, such as an e-commerce agency or a design agency, branding agencies are superior in their work, so they take care of the big picture. Media, marketing, […]
TikTok Performance Marketing – Looking for a good TikTok marketing agency? Perfect! Our TikTok marketing agency (extra unit) has specialized since the beginning and knows how to scale reach, likes, followers and sales through social media, Google Ads, Native and Display Ads. To give you an inside look into the world of TikTok performance marketing, […]
Naomi Campbell, one of the world’s most famous supermodels, has once again captivated the fashion world with her latest project. This time it’s more than just runway shows and photo shoots. Naomi Campbell has teamed up with fast fashion brand PrettyLittleThing to create a collection that redefines the boundaries of streetwear. The surprise in New […]
Instagram Performance Marketing – Looking for a good Instagram marketing agency? Perfect. Our Instagram marketing agency (extra unit) delivers the strategies to scale more reach, likes, followers and sales for our clients. Our extra unit specializes in performance marketing and social media, so we don’t just do Instagram posts, we sell! In this interview, we […]
Louis Vuitton x Pharrell Williams – In a landmark decision that has the fashion world abuzz, Louis Vuitton(LVMH) has officially named Pharrell Williams as its new creative director for menswear. This visionary artist, producer, fashion designer and entrepreneur will ignite the fashion world with his unparalleled creative genius. The iconic luxury brand has always been […]
YouTube Performance Marketing – Looking for a good YouTube marketing agency? Perfect! Then you should know our YouTube marketing agency (extra unit)! We know how important it is to get more reach, likes, followers and most importantly sales in e-commerce. In this interview, we asked our Head of Performance Marketing how to make the most […]
