We just saw an exhibition in Paris that really blew fashion fans away: Azzedine Alaïa meets Christian Dior. Two designers who look completely different – and yet fit together perfectly. Are you in Paris? On vacation, on a short trip or nearby: For anyone in the modeling business, the exhibition is more than just beautiful […]
The fashion world holds its breath: Jonathan Anderson takes over creative leadership at Dior – and thus one of the most prestigious positions in the entire history of haute couture. What this means for rising models, fashion enthusiasts, and the industry as a whole is enormous. A designer change of this magnitude doesn’t just alter […]
Fashion month brings the next big surprise: Balenciaga hires Pierpaolo Piccioli as its new Creative Director. This marks the end of Demna’s era after almost ten years. The official handover is set to take place in July 2025 – with the first designs for the spring/summer 2026 collection. For Balenciaga, this means a radical new […]
Three months of modeling in China – between shoots, fashion weeks and new cultures. Gaia from Paris experienced just that and now shares exclusive insights into her everyday life as an international model. For young talents who dream of working abroad, her trip is an exciting look behind the scenes. Keywords such as modeling in […]
The French luxury group Kering is facing the biggest leadership change in years – and the fashion world is watching closely. With a new CEO at the helm, a clear strategic realignment, and a fresh perspective on its core brands Gucci, Balenciaga, and Saint Laurent, Kering is sending an unmistakable message: standing still is not […]
Paris, Monaco, Milan – three cities that stand for style, exclusivity and the best that Europe has to offer. Anyone spending a weekend in Monaco, strolling through the boutiques of Via Montenapoleone or planning a dinner in Paris does not want to spend this time in airport terminals. The private jet makes exactly that possible: […]
This morning I discovered an impressive video that shows the incredible possibilities of artificial intelligence in the fashion world. In this groundbreaking video, created with the tools Midjourney and Luma Labs, the biggest personalities from the world of finance and entrepreneurs present their best outfits. From Mark Zuckerberg to Donald Trump in Louis Vuitton – […]
The fashion industry is experiencing an unexpected merger, with well-known brands such as Jimmy Choo, Versace, Michael Kors and Kate Spade suddenly united under one roof. But how did this come about? Here’s the quick news. The unexpected alliance: Jimmy Choo, Michael Kors, Versace and Kate Spade The catwalks and studios are buzzing with excitement […]
Louis Vuitton Show – Louis Vuitton, the legendary fashion house known for its innovation, style and unwavering commitment to quality, once again wowed the fashion world with its Fall-Winter 2024 men’s collection. Presented by multi-talented artist Pharrell Williams, this collection showcased a remarkable fusion of culture, creativity and elegance. In this blog post, we dive […]
Louis Vuitton Sandwich Bag – The fashion world is currently experiencing a real hype around the Louis Vuitton Sandwich Bag from the Spring/Summer 2024 collection. This unique luxury accessory is not just a fashion item, but a tribute to the legendary designer Virgil Abloh and a groundbreaking masterpiece of luxury fashion. Design: Louis Vuitton Sandwich […]
Marketingagentur – Wenn du als Model auf Castings bist oder auch auf Jobs für Fotoshootings und Werbefilm, wirst du häufig auf Personen aus Marketingagenturen treffen! Marketingagenturen helfen ihren Kunden, ihre Bekanntheit und Reichweite zu steigern. Das ist die zentrale Aufgabe einer Marketingagentur. Lerne hier etwas mehr über die Arbeit einer Marketingagentur! Solltest du dann beim […]
Media Agency – When you’re working as a model, whether at castings or on the job, you’ll meet a lot of people who are involved around an advertising campaign. One part of the big marketing world are media agencies, for example. They take care of the right advertising space for their clients. Back to: Agencies. […]
Communication agency – At castings, but also at jobs, you will meet many people from agencies as a model in a model agency, among others also from communication agencies! Communication agencies are particularly specialized in packaging the advertising messages of brands and companies so that they achieve reach, but are not immediately perceived as an […]
Consulting – What does a consulting agency do? If you work as a model, you will have to deal with many agencies on set when they implement their creative ideas for new campaigns with photos and videos. Management Consulting: More on management consulting coming soon. Agencies: Marketing, Media & Advertising Agencies – Media, Advertising & […]
Social Media Agency – Social Media Marketing is today as important for companies as any other marketing method. Representatives from agencies are often on site during photo shoots, commercials, and even during castings. Here is a small insight into the tasks and work of a Social Media Agency. Back to all: Marketing Agencies What goals […]
Inbound Marketing Agentur – Marken brauchen vor allem eines: Bekanntheit und Reichweite! Wenn niemand von deinem Produkt weiß, wer soll es kaufen? Häufig werden dafür Inbound Marketing Agenturen gebucht. Lerne hier ein wenig mehr über ihre Aufgaben und Leistungen für ihre Kunden. Vielleicht wirst du in einem deiner nächsten Modelcastings oder bei einem deiner nächsten […]
Online Marketing Agentur – Ob Castings oder bei Jobs, häufig triffst du auf Personen aus Agenturen, unter anderem auch auf Online Marketing Agenturen. Schließlich ist ein großer Teil der Werbemaßnahmen heute online und digital. Damit du weißt, was eine Online Marketing Agentur ungefähr macht, hier ein kleiner Überblick zu den Leistungen und Aufgaben! Zurück zu […]
Performance Marketing Agency – At photo shoots, commercials, but also at castings, you will more often meet people from media agencies! Within the media agencies there are many differences, between event agency, PR agency, media agency…sometimes you will also meet people from performance marketing agencies. So you know what the tasks of a performance marketing […]
Creative agencies – they are hired when brands want to launch a new campaign. But creative agencies are also commissioned when brands need a new appearance and a new image that should be something more than just a marketing message. In the second step come agencies for marketing, e.g. online marketing agencies, PR agencies, to […]
PR Agency – When you go on a job as a model, a lot has already been planned in advance by agencies. Photo shoots, commercials, but also fashion shows are always the last step of a campaign planning. After that comes public relations, in the form of advertising, but also public relations. Public relations is […]
TikTok Shop is coming… now also in Germany! Our TikTok expert Sina Kadir tells you what you need to know about the new TikTok feature, especially as a business. Whether beauty, fashion, luxury or interior design, the store can be set up quickly and the 1-click purchase function makes it super easy for stores and […]
UGC creators have become indispensable, especially in marketing. Mehr dazu: CM Creator They are more creative than traditional video production companies, they are cheaper and they also have reach. But how can you work with a UGC (user-generated content) creator on TikTok, Instagram, YouTube & Co. This interview is about UGC creators on TikTok and […]
TikTok is not just here to stay. The sharp rise in user numbers also shows that the app has a great chance of overtaking all previously relevant social media platforms such as Instagram in the future. As a result, TikTok marketing is becoming increasingly relevant – but this is where many companies struggle. Our TikTok […]
The fashion world holds its breath: Paco Rabanne meets H&M — and the result is so spectacularly glittering, futuristic, and hypnotic that even seasoned fashion insiders can’t stop being amazed. Starting from November 9, the highly sought-after collaboration is available in selected H&M stores and online. Everything you need to know about the drop, the […]
Die Modewelt hält den Atem an: Shein, der chinesische Fast-Fashion-Gigant mit über 150 Millionen Kunden weltweit, hat die britische Kultmarke Missguided übernommen – und damit ein klares Signal gesendet, wohin die Reise im globalen Modemarkt geht. Diese Übernahme ist kein gewöhnlicher Deal. Sie ist ein strategischer Schachzug, der die gesamte Branche aufhorchen lässt und junge […]
Als Birkenstock ankündigte, an die Börse zu gehen, hielt die Modewelt den Atem an. Denn hinter diesem Schritt steckt weit mehr als ein simpler Kapitalmarkt-Move: Es ist das sichtbarste Zeichen dafür, dass eine Marke, die jahrzehntelang für Komfort und Bodenständigkeit stand, mitten in der Luxuswelt angekommen ist — und diese Transformation könnte die gesamte Schuhbranche […]
The fashion world was recently shaken up by a surprising piece of news: Birkenstock, the long-established German company known for its comfortable and timeless shoes, has filed for an initial public offering (IPO) just two years after it was acquired by L Catterton, a private equity firm backed by Louis Vuitton Moët Hennessy (LVMH). This […]
Die Fashion Weeks in Mailand, Paris, London und New York gehören zu den aufregendsten Ereignissen der Modewelt – und die Spring/Summer-Saison hat einmal mehr bewiesen, warum die Branche atemlos auf diese Runways starrt. Atemberaubende Designs, provokante Silhouetten und Kollektionen, die Modegeschichte schreiben: Wir nehmen dich mit hinter die Kulissen der fünf spektakulärsten Shows der Saison […]
Werbeagentur – In Berlin, Hamburg, München, Köln und Düsseldorf suchen viele Unternehmen nach einer Werbeagentur. Ob Full Service oder Teildisziplinen wie Markenaufbau, Corporate Design, Werbetext, Suchmaschinenmarketing und Public Relations, Marketing sind komplex geworden. Zudem kommen neue Strategien hinzu, beispielsweise Social Media und Influencer Marketing. Doch: Was macht eine Werbeagentur eigentlich alles? Unser Überblick im XL-Format. […]
Wer als Model arbeitet, betritt regelmäßig Welten, in denen Dutzende Spezialisten an einem einzigen Bild arbeiten – Strategen, Kreative, Fotografen, Mediaplaner, Social-Media-Manager und Produktioner. All diese Talente unter einem Dach zu vereinen ist die Kernidee einer Full-Service-Agentur. Für Models bedeutet das: On Set trifft man nicht auf eine einzelne Person mit einer Kamera, sondern auf […]
Event Agency – There are many different types of agencies, but one type you will encounter more often as a model at castings and on jobs, event agencies. Whether we are talking about fashion shows, PR events or even high profile trade shows. Event agencies are responsible for planning, organizing and executing events for brands […]
Dialog Marketing Agentur – Wenn du als Model später am Shooting Set bist, hast du mit vielen Vertretern aus Agenturen zu tun. Z.B. auch aus Dialog Marketing Agenturen. Hier kurz das Wichtigste für dich zu ihren Aufgaben und Leistungen für Kunden, damit du weißt, was eine Dialogmarketing Agentur macht. Sie sind unter anderem verantwortlich für […]
Digital Agency – If you happen to run into someone from a digital agency at your next photo shoot or video shoot, here’s the lowdown on what a digital agency does for clients. Digital agencies are cross-thematic agencies and combine several aspects. They cover areas of content marketing agencies, social media agencies but also e-commerce […]
Content marketing agency – Who actually supplies the ideas for creative content, social media clips, creative texts and also editorial sections, e.g. in a fashion magazine? Among other things, content marketing agencies that only deal with the topic of content, work well, so are gladly looked at, gladly clicked and gladly read. Media, marketing, advertising, […]
Wer als Model arbeitet, kommt früher oder später mit einer Branding Agentur in Berührung – ob bei einem Werbe-Shooting, einer Kampagnen-Produktion oder einem großen Fashion-Event. Doch was steckt eigentlich hinter dem Begriff „Branding Agentur”, welche Aufgaben übernimmt sie, und warum ist sie für Models und die gesamte Modeindustrie so relevant? In diesem Artikel erfährst du […]
