Fashion & Shopping in Hamburg: Neuer Wall, Mönckebergstraße & Fashion Tips

Hamburg you pearl! Every time you take the ICE to Hamburg, you get excited about two hours beforehand: the harbour, Jungfernstieg, Schanze & Co! The city on the Elbe stands for fashion, premium brands, modeling and luxury. Although it feels a bit more price-conscious than Düsseldorf or Munich. The city is expensive, whether shopping or living, nevertheless Hamburg is among the first places when it comes to shopping experience. Hamburg has, yes it’s true, the most shopping malls in the whole country. Mostly small, chic and elegant malls directly in the city. Besides a lot of flair, the Hanseatic city also offers a wide range of entertainment, fashion and of course good food. For models, model scouts and us as a model agency, Hamburg is, as mentioned above, a real Mecca when it comes to fashion! Luxury is on every corner. Whether Cartier, Tiffany, Prada, Versace, Chanel or Louis Vuitton. The fashion boutiques are idyllically located between Hamburg’s city hall and Jungersteig. Read more about our model agency here.

More shopping tips for the Hanseatic city? Check out our list: Boutique Hamburg

Fashion in Hamburg’s city – shopping between the Mundsburg and Hamburger Straße stops: the Hamburger Meile

All the leading fashion designers are on site in Hamburg’s old town and city centre. Whether Jil Sander, Wolfgang Joop or Karl Lagerfeld. Even if they are not native Hamburgers, they have been working in the port city for a long time. So the real fashion icons have been part of the city for ages and of course also shape the image of Hamburg’s city centre with their boutiques. Those who like bigger stores will of course also find all the well-known representatives. Here you don’t have to walk far, just to Mönckebergstraße: From makeup producer MAC to watches by Fossil, shoe shops by Görtz, Zara, Christ, and many more.

In addition to luxury labels and fashion boutiques, you can also find many places off the typical routes to shop quickly or more extensively. The small independent boutiques are, maybe the impression is subjective, a bit more conservative than in other cities. For the best boutique hotspot, however, you have to take the subway a bit to Eppendorf. Here, many small, unique shops are lined up next to each other. Trends are born here or imported from all over the world – ironically, the modern center of the avant-garde is one of Hamburg’s oldest neighborhoods. Whether shoes, fashion, living or household goods, here the shopping tourist can find everything his heart desires. Of course, there are also a few small specialties, such as absolutely uhrige pubs and coffee houses. If you like it a bit more creative, the Strenschanze is also the right place! Here you will find a mixture as music, fashion, restaurants and real Hamburg Urgesteinen.

Shopping – Guide for the shopping centres in Hamburg city centre

These are the shopping streets to remember

As already described in the upper part, Hamburg has a lot to offer for all shopaholics and people interested in fashion with its numerous shopping possibilities. Germany’s most shopping malls (more than nine) and many shopping streets around Rathaus, Jungferstieg and Eppendorf, you can find inspiration, favorite pieces and of course just drink a cafe with friends. To give you a good shopping overview for your next visit to Hamburg, here are our tips for Hafencity on the Elbe:


This Mönckebergstraße is generally regarded as Hamburg’s Mecca or the shopping street par excellence. Especially for tourists and short visitors it is easy to reach. The Mönckebergstraße is a traffic-calmed pedestrian zone with many shopping opportunities. It stretches from the main station to the town hall. Here you will find all the above-mentioned, well-known department stores such as Zara, Fossil, etc. can be found here. Of course there are also shops outside the fashion world. For example Karstadt, Europe’s largest sports store, but also electronics stores like Saturn, etc.

New wall

Finance and high fashion, you can find both in Hamburg at the ‘Neuer Wall’. Not too far from Mönckebergstraße and the Hamburg Stock Exchange, this shopping street offers everything your heart desires, provided you have the necessary change, of course, for the various designer boutiques. Here you will find the real who’s who of haute couture: Armani, Bulgari, Tiffany, Cartier and Louis Vuitton, to name but a few.


A real highlight in the cool north is the Jungfernstieg. The picturesque street is located directly next to the Hamburg canals, a picture that can certainly only be found here! Two highlights at once, the waterways and shopping! Whether shopping or just for a stroll, Hamburg’s Jungernstieg always has something special in store. Among others, shoes and leather goods are a real attraction here. Only later we noticed even the Hamburger Hof (not far from the Jungfernstieg), also a really beautifully designed shopping center.

Trends are created here: Eppendorf

Where are the hipsters? The trendy district of Eppendorf is home to the young trends. The trendy quarter is a great place to find inspiration. We were particularly struck by the small goldsmiths and weavers in the centre, it’s rare to find such genuine craftsmanship. Therefore, Eppendorf is definitely worth a visit for people interested in fashion!

Hamburg fish market

Whether Hamburger or tourist, everyone meets at the fish market. Whether for a cozy beer festival of local breweries or after a long party night for a hearty breakfast. Don’t let the historical name of the fish market fool you! There’s so much more than just stinky fish! Every Sunday there are fresh cut flowers from friendly market people. There is trade at every corner. Since 1703, the Hamburg fish market has stood for cosiness, humanity and a real Hamburg feeling.

Hanse Quarter Gallery Passage

Shopping centres play a very special role in the Hanseatic city. After all, here are the most shopping centers in all of Germany. The Hanse Viertel Galerie Passage is one of the nine large shopping centres. A true heaven for shopping lovers. Whether fashion, food, leather goods, wine, jewelry or perfume. In the Hanse Viertel Galerie Passage you will find everything under one roof. The opening hours in Hamburg boutiques and stores are like in the whole of Germany on the typical shop opening hours of 9 – 20 o’clock in the evening. On Saturdays, most fashion stores in the city centre are open from 9 am – 2 pm. However, if you come after that, you still have the options to check out the cafes, entertainment and music are virtually on every corner. Read more about our model agency here.