Entries by C_kinski

PR agency: public relations for brand and product – tasks

PR Agency – When you go on a job as a model, a lot has already been planned in advance by agencies. Photo shoots, commercials, but also fashion shows are always the last step of a campaign planning. After that comes public relations, in the form of advertising, but also public relations. Public relations is […]

TikTok Shop! Marketing, reach, … Is it worth creating? Interview

TikTok Shop is coming… now also in Germany! Our TikTok expert Sina Kadir tells you what you need to know about the new TikTok feature, especially as a business. Whether beauty, fashion, luxury or interior design, the store can be set up quickly and the 1-click purchase function makes it super easy for stores and […]

Working with UGC Creator for TikTok: Tips, advantages, mistakes – Interview

UGC creators have become indispensable, especially in marketing. Mehr dazu: CM Creator They are more creative than traditional video production companies, they are cheaper and they also have reach. But how can you work with a UGC (user-generated content) creator on TikTok, Instagram, YouTube & Co. This interview is about UGC creators on TikTok and […]

Shein goes global: acquisition of Missguided (UK) for more style

World-renowned online fashion platform Shein recently announced exciting news: they have acquired British brand Missguided.Shein, known for its wide range of trendy and affordable clothing, already has an impressive presence in the global fashion market. With more than 150 million customers worldwide, Shein has captured the hearts of young fashion fans. And now, with the […]

LVMH buys Birkenstock: shoe classic becomes luxury brand

The fashion world was recently shaken up by a surprising piece of news: Birkenstock, the long-established German company known for its comfortable and timeless shoes, has filed for an initial public offering (IPO) just two years after it was acquired by L Catterton, a private equity firm backed by Louis Vuitton Moët Hennessy (LVMH). This […]

Full service agency: branding, marketing, advertising

Full Service Agency – What does a full service agency do? As a model, you will work with many agencies on set as they implement their ideas for campaigns with photos and videos. Here’s a little insight into the tasks and work of people who work in a full-service agency. Back to All: Marketing Agencies. […]

Event agency: concept, location, implementation, PR – tasks

Event Agency – There are many different types of agencies, but one type you will encounter more often as a model at castings and on jobs, event agencies. Whether we are talking about fashion shows, PR events or even high profile trade shows. Event agencies are responsible for planning, organizing and executing events for brands […]

Digital Agency: Web, E-Commerce, Marketing, Performance – Tasks

Digital Agency – If you happen to run into someone from a digital agency at your next photo shoot or video shoot, here’s the lowdown on what a digital agency does for clients. Digital agencies are cross-thematic agencies and combine several aspects. They cover areas of content marketing agencies, social media agencies but also e-commerce […]

Content Marketing Agency: Google, Bing, SEO, SEA & Co – Tasks

Content marketing agency – Who actually supplies the ideas for creative content, social media clips, creative texts and also editorial sections, e.g. in a fashion magazine? Among other things, content marketing agencies that only deal with the topic of content, work well, so are gladly looked at, gladly clicked and gladly read. Media, marketing, advertising, […]

Branding agency: Identity, values, strategy, advertising – tasks

Branding agency – In many types of jobs, you can meet as a model in a model agency, employees of a branding agency. Because unlike other types of agencies, such as an e-commerce agency or a design agency, branding agencies are superior in their work, so they take care of the big picture. Media, marketing, […]

TikTok Performance Marketing: Increase Reach, Likes, Followers & Sales

TikTok Performance Marketing – Looking for a good TikTok marketing agency? Perfect! Our TikTok marketing agency (extra unit) has specialized since the beginning and knows how to scale reach, likes, followers and sales through social media, Google Ads, Native and Display Ads. To give you an inside look into the world of TikTok performance marketing, […]

Model Fitting for Chanel: Behind the Scenes for the Haute Couture Show

Model Fitting for Chanel – We have just made a small update to the Model Wiki, including the term“Fitting“. Quickly explained, the fitting for shows and productions so that the garments fit. We found this video by chance: Oldy, but goldy! Here you can see design legend Karl Lagerfeld fitting for the Chanel haute couture […]

Instagram Performance Marketing: More Reach, Likes, Followers & Sales

Instagram Performance Marketing – Looking for a good Instagram marketing agency? Perfect. Our Instagram marketing agency (extra unit) delivers the strategies to scale more reach, likes, followers and sales for our clients. Our extra unit specializes in performance marketing and social media, so we don’t just do Instagram posts, we sell! In this interview, we […]

CM Creator: Influencer Agency – Perfect Matches and Successful Campaigns

Influencer Marketing x CM – The world of influencer marketing offers tremendous opportunities for brands looking to effectively spread their message. But how do you find the influencers that are a perfect fit for your brand? How do you develop compelling campaigns? How do you maximize the reach of your message? Introducing CM Creator – […]

Louis Vuitton x Pharrell Williams: Creative Director for LV Menswear

Louis Vuitton x Pharrell Williams – In a landmark decision that has the fashion world abuzz, Louis Vuitton(LVMH) has officially named Pharrell Williams as its new creative director for menswear. This visionary artist, producer, fashion designer and entrepreneur will ignite the fashion world with his unparalleled creative genius. The iconic luxury brand has always been […]

YouTube Performance Marketing: Scale Reach, Likes, Followers & Sales

YouTube Performance Marketing – Looking for a good YouTube marketing agency? Perfect! Then you should know our YouTube marketing agency (extra unit)! We know how important it is to get more reach, likes, followers and most importantly sales in e-commerce. In this interview, we asked our Head of Performance Marketing how to make the most […]

Performance Marketing for E-Commerce: Ads, Targeting & Re-Targeting

Performance marketing for e-commerce – Looking for a good performance marketing agency? Perfect! Our marketing agency (extra unit) focuses on performance marketing and social media. We know how important it is to get more reach, likes, followers and most importantly sales in e-commerce. In this interview, we asked our Head of Performance Marketing how to […]

CM Model Agency now on Threads! Model Appetizer from Fashion Weeks & more

Exciting news from the fashion world, there is something new and we are of course immediately. CM is now also on Threads! Here you can easily take a look behind the scenes and discover the latest fashion trends! For example, today with Gaia, from the Haute Couture Fashion Week Paris. Gaia, from Haute Couture Fashion […]

Becoming a model with freckles? Your freckles as a trademark!

Freckles and modeling: Using your uniqueness as an advantage – Many people dream of becoming a model, but not everyone conforms to the classic ideal of beauty. So-called “flaws” are often seen as an obstacle, but in reality they can be your ticket to success. Freckles are a perfect example of this. Freckles are unique […]

Agencies: Marketing, Media & Advertising – All agency types

Agencies – Which agencies are there? Here is our agency overview for you! Marketing, media & advertising, there are so many, different agency types: Branding, Content, Design, Creative, Events, Influencer, Marketing, Social Media, Performance to Management Consulting. Learn everything you need to know about marketing, media and advertising agencies here. For models, for brands. Agency […]