Rick Owens Videos: Fashion Show, Commercial, VIPs & Interview

Rick Owens – known among other things for his Adidas sneakers. Rick Owens actually studied art and often incorporates his artistic ideas into clothing, fashion shows, and exhibitions. His style is predominantly futuristic and features dark colors. In his online shop, he offers, among other things, his unique T-shirts, shoes, and bags. In these videos, you get an overview of his collections for men and women, exhibitions, an interview, and the collaboration with sport brand Adidas.

Women: Summer & Winter for Women

Rick Owens’ collections are often very unconventional. Besides the clothing on the runway, it’s also about the performance of the show itself. To get to know the style of his collections for women, you can watch the next two videos.

He also shakes up social norms. That’s why his pieces often have an androgynous unisex look and his shows tackle broader societal themes. He likes to go into the unusual and indecent to provoke and gain attention. His high-quality clothing is sold on his website.

Winter: Dark Robe in Venice

This fashion show “Gethsemane” took place directly on the beach of the island Lido di Venezia in Venice. In the background, the blue waves can be seen crashing against the stone pier on which the models walk. The dark atmosphere conveys a kind of “apocalyptic mood,” which is underscored by the misty weather. Many pieces in the collection are very dark in brown, purple, and blue tones. Lighter colors, such as white and gray, are used only very rarely for contrast. The extra-long coats resemble robes and give the whole collection almost a ceremonial character, like at a funeral. Under the robes, the models wear tight-fitting bodysuits, some of which are shiny or even colorful. Impressive shoulder pads, quilted fabric, and vertical rectangles in front of the torso and neck are recurring themes. All models are masked and wear massive platform high heels.

The name of the show describes the garden where Jesus was arrested. This biblical theme supports the dystopian character of the show and gives it something of the day of judgment, the apocalypse. The misty background and the endless sea combined with the rather gloomy clothing convey a certain sense of hopelessness.

Summer: Fashion Show in Paris

Marcel Duchamp placed a urinal in the New York Grand Central Station and 99 years later Rick Owens has his models wear people. We’ll spare you the details of this development, but you can clearly see that shock and the unfamiliar are central elements of free art. These attract attention. Attention brings prestige and that in turn brings money.

This show clearly shows that Rick Owens is not only a designer but also a performance artist. His show is not only about the atmospheric presentation of his collection, but he places it in a new artistic context that stimulates the viewer’s thought processes.

The whole thing may seem a bit unsettling, but in this video, the background, basic idea, and individual elements of the show are explained in more detail by the people involved.

Men: Summer & Winter for Men

Similar to the women’s collections, his shows for men’s clothing also have a wow effect. On the Paris Fashion Week, his models are often dressed androgynously

Winter: Masculine Style Break

“Performa” is the name of this winter collection for men. The designer was inspired, among other things, by the style of performance legend David Bowie. Hence, there are abstract and elongated shoulder pads, full-body suits missing one arm and one leg, colorful leather, and a linear pinstripe pattern. The pieces are made from a felt-like cashmere, according to Vogue, a tribute to the German performance artist Joseph Beuys, who in his art portrayed felt as healing. In addition to the natural material, there are also futuristic glossy elements, and many of the models wear long wigs. As in the winter collection for women, most male models wear chunky platform heels with silver embellishments. The fog close to the floor gives the fashion show a certain drama.

“Performa” offers a touch of androgyny, consciously mixing styles traditionally seen as feminine, such as platform heels, long hair, and cut-outs on the legs, shoulders, and stomach, with masculine styles like blazers, suits, and pinstripe patterns. This also draws attention and breaks existing norms. To see the show in detail, watch this video.

Summer: Fur inspired by Greek models

“Cyclops” – Zyklop, after the one-eyed monster from Greek mythology, he called this summer collection. Many of the one-piece outfits resemble Greek tunics. Single eyes and circles that almost look like pupils are recurring motifs. Typical for Owen are many pieces that are very dark, light tones only provide accents. The fur head coverings have a very strong eye-catching feature. Looking a bit like a wild boar’s head, the natural material is wrapped around the models’ heads, leaving only a hole at the front for seeing. A focus, like a camera lens, almost like an eye that views the world with fashion brands with G.

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Artist: Exhibition at the Centre Pompidou

In order to understand contemporary art, we must let go of the image of the traditional artist in front of a canvas. In contemporary art, it is about the conceptual idea, and especially in performance art, about the moment of execution, the process that this triggers. Material becomes art within the context of the action.

So, are the performers the artists when they present themselves at the Centre Pompidou? Yes, of course. Does it make Rick Owens any less of an artist because he “only” planned it? According to the previous thesis, not really. It was his idea, his conception, and therefore he is also the artist. According to his idea, different performers, including his wife in elaborate costumes on pieces of furniture from his brand, presented performances in the style of “Voguing.” Voguing is a dance style from the homosexual subculture of the Seventies, strongly body-focused and geometric.

For some excerpts and the general structure of the performance, you can watch this video.

Collaboration: Adidas X Rick Owens

This ad campaign shows Rick Owens’ first collaboration with the sport brand Adidas. The shoes are inspired by Owens’ typical monochrome look and his dark aesthetic. He focuses on geometric yet simple shapes. Notable features include the rectangular lacing, split sole, and extremely high tongue. He breaks the idea of a regular running shoe and turns it into a special eye-catcher.

Owen’s goal was to create fashionable running shoes, even though he hates cardio training.

Interview: The Designer in Portrait

This interview shows the designer at work in his studio while he talks about his thoughts and inspirations in his collections and art.

Brands like Rick Owens: Valentino & Dior

Here we have compiled a few similar brands for you again, or you can take a look at our fashion brand list where you can see all the major labels at a glance. Perhaps the two suggestions are not quite as artistic, but at least just as high fashion.

Valentino Videos: Bag & Lady Gaga

Valentino stands for high fashion and haute couture, more than any other brand. This is especially evident in the luxurious perfumes of the brand, particularly well known is the Valentino Uomo Eau de Toilette. So that you can also get to know the haute couture of the brand alongside the popular sweaters, we have compiled a few fashion shows here. In addition, there are spots for a handbag collection with the Chinese actress Guan Xiaotong and for perfume with singer Lady Gaga. To find out who is actually behind the distinctive Valentino red, you will find an interview with the Creative Director here.

Dior: Advertisements & Accessories

Dior, an exclusive luxury brand full of elegance, class, and quality. The fashion house has been presenting high-end, detailed high fashion collections for years, such as bags, shoes, jewelry, and other accessories. However, these collections are not only presented on exclusive runways, but also, like perfumes and other must-haves of the season, in extraordinary commercials. Take a look now at the innovative creations, commercials, and exclusive backstage footage.

Fashion Brands: List

You’re a fan of Rick Owens and want to discover more brands? Then take a look at our XXL Guide here and get to know the top fashion brands from around the world. Along the way, you’ll also discover Fashion Brands Starting with A, Fashion Brands Starting with D, as well as Fashion Brands Starting with N and Fashion Brands Starting with V.

Extravagant Haute Couture. Refined Ready-to-wear. Luxurious sportswear and innovative accessories. The world’s most luxurious fashion brands captivate millions of people and fashion lovers every year with their exquisite collections. They camp outside the stores to get their hands on limited special editions, stand on the streets of Paris during the highly coveted Fashion Week, and sit wide-eyed in front of their televisions to watch the newest and hippest runway shows. Here is the ultimate fashion brand guide.

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