Daniel Wellington – A man who, with the help of Instagram, has managed to maximize his advertising strategy to build an empire within 5 years Through a chance encounter with another backpacker, he was inspired to bring to market the revolutionary watch design that brought him this enormous wealth. His idea of attaching classic watch cases to NATO bracelets became a box office hit!
Establishment of the brand – chance acquaintance in Australia
The story behind the brand “Daniel Wellington” is just as young as it is characterized by chance encounters. The founder Filip Tysander came from a small province called Jarfälla in the capital of Sweden. After graduating from school he decided to leave Stockholm and make a stay in the wilderness of Australia. There he met the young Englishman Daniel Wellington, whose appearance and manner simply impressed him. Daniel Wellington had an expensive Rolex Submariner watch on a Nato bracelet, which looked simple yet good. That was the point for Tysander to design such a watch collection.
From ordinary student to millionaire in 5 years
He studied business at Uppsala University and invested 15,000 US dollars in his own brand, whose advertising and marketing strategies he designed himself, mainly via social media, and the knowledge he gained from working in a watch factory. In 2011, almost 5 years after meeting Daniel Wellington, he sold the first watch with his name. In less than 3 years he had sold more than one million watches, in the next two years his profit was more than 100 million dollars and today he belongs to Sweden’s high society with an estimated net value of 1.2 billion.
He has the sole right to the company or 100% share, so his way to the billion was relatively quick. Apart from his luxurious property, which is the most expensive in Stockholm with a value of 13 million US dollars, he leads a rather down-to-earth life and keeps away from the media.
Watches – ladies, gentlemen and NATO bands
Daniel Wellington has gained an incredible reputation in recent years. What once started as a small start-up company is now worth millions. With his simple idea Filip Tysander managed to become an equal competitor to many brand watches. The secret behind it? Exchangeable bracelets made of stainless steel, mesh, nylon and leather. So he delights the classic fans with their metal look, as well as the ladies and gentlemen who like the vintage look with wristbands made of fabric. The quality of the watches is high, with their Japanese quartz movement and rainproof features, they prevent problems from occurring quickly. Between 6 and 8mm thick, the ivory-white cases are thick, which makes them shine unmistakably on the wrist.
Ladies – classic-elegant
The perfect watch for the lady to complete any outfit. A casual look or classic-elegant, the watch gives the “cherry on top” effect. The dials are available in ivory white or black, always framed by rose gold or silver shimmering cases. Only the bracelets are there in more colourful colours. The NATO bracelets are available in blue, green, bordeaux and pink, but mainly Daniel Wellington offers only the basic colors black, white, rose-gold and silver. The country look is provided by the leather strap watches from Italy with crocodile embossing. As you can see, there is something for every occasion and every type of woman!
Men – minimalist look
The ladies’ and men’s watches hardly differ. There are the same models, colours and materials, only the longer strap length distinguishes them from the ladies’ watches. The men’s watches also have a minimalist look. You can get the cheapest watch for 99 Euros, the Petite Cornwall with a classic black NATO bracelet and the prices do not exceed 200 Euros. The currently most expensive model is the Classic Reading, which carries its proud price due to its crocodile-embossed leather strap. Followed by the bestseller, the Iconic Link for 189 Euro, which is a modern interpretation of a classic design made of refined and polished stainless steel. Nevertheless, these are very reasonable prices for watches of this quality.
Jewellery – bracelet, bangle & ring
The further development in the field of jewellery is a novelty and a daring leap for the company. The selection is kept very simple and small, but still gives the necessary touch to complete your outfit. Whether classy in a blazer or casual in a t-shirt dress and sneakers, Daniel Wellington’s jewellery completes every look! Because aesthetics, flawless craftsmanship and timeless design are the qualities that define Daniel Wellington.
Bracelet & Bangle – Slim & Classic
The Classic Bracelets are the counterpart of the Classic Ring, they embody the essences of Daniel Wellington and reflect timelessness and style with their delicate beauty. The love of elegance, noble materials and high quality can be found everywhere. Just as with the rings, the discreet lettering “Daniel Wellington” decorates the outside of the bangle. The rings are available in stainless steel and rose gold. Their minimalist style lends them a casual yet tasteful appeal.
The Slim Bracelets were also made with great attention to detail. Elegant design similar to the Classic versions in a slimmer shape.
Classic Ring – The ring for you
Classic Ring in Satin White, Desert Sand or Dusty Rose – The simple rings made of double-coated stainless steel and enamel are available in a set with the Classic Bracelets. For less than 50 Euro you can get the charming rings with the discreet “Daniel Wellington” logo on the outside of the ring.
Here you can see the new collection of rings!
Q&A: Daniel Wellington
Before you go shopping or order items online, you should find out about the brand. “Where are your articles made?”, or “How much does a Daniel Wellington watch cost?” save you a lot of trouble not to buy the wrong gift for your loved one. Here you will find all the answers to the most frequently asked questions:
Filip Tysander is the founder of Daniel Wellington.
Where was the company founded?
The company was founded in Sweden and has its headquarters there.
When was the company Daniel Wellington founded?
The company was founded in 2011.
How did the company get its name?
The story of “Daniel Wellington” founder Filip Tysander begins with a chance meeting. When the young Swede travelled to Australia after graduating from school, he met the Englishman Daniel Wellington, who wore a Rolex with a NATO watch band. His name then inspired him to name the company.
Where are Daniel Wellington watches made?
The watches are manufactured in Shenzen, China. Shenzen is a sub-provincial city in China. For example, Foxconn is based in Shenzen, a company that manufactures electronic components that are used in products from Apple and Nintendo, among others.
How much does a Daniel Wellington watch cost?
The design of Daniel Wellington watches is classic, elegant and timeless. You can change the bracelets to suit any occasion. The cheapest model is available from 100 €.
How much is the company worth?
In just 5 years Filip Tysander has made 170 million euros with the brand.