Pimkie Videos: Commercials, Interview & Chloé Bechini
Pimkie stands for more than just fashion — the French label embodies an attitude, a lifestyle, and the belief that every woman should reinvent herself every day. Anyone who has seen the brand’s commercials immediately understands why Pimkie has been one of the most popular European fashion chains for decades: The campaigns are fresh, confident, and invite dreaming. In this article, we dive deep into the video world of Pimkie — from classic TV spots to digital campaign films, all the way to an insightful interview with Brand Ambassador Chloé Bechini.
The World of Pimkie Commercials
Pimkie commercials are no ordinary marketing material. They tell stories of young women who take their own path, break trends, and remain authentic throughout. The special thing: The spots are intentionally not staged with overly perfect glossy looks, but with real looks that women would actually wear. This makes the brand so approachable.
TV Spots and Their Staging
In the classic TV campaigns, Pimkie uses fast-cut sequences, vibrant colors, and urban locations. Paris is a recurring motif — as a symbol of style, freedom, and lightness. The models in the spots wear looks from the current collection, combined in a way that inspires without intimidating. Those wondering what requirements models need to bring to such productions can find valuable insights in the requirements to become a model and the steps to become a model.
Especially the autumn and winter campaigns of Pimkie are considered visually exceptional. Warm earth tones, thick knit sweaters, and denim in new cuts are presented in atmospheric settings — often in smoky Parisian cafés or on lively boulevards.
Alongside classic TV commercials, Pimkie regularly produces short campaign videos exclusively for Instagram, YouTube, and TikTok. These formats are faster, more personal, and more direct. Micro-influencers and up-and-coming faces often appear here — women who have a real community and authentically represent the brand’s values. For aspiring models, it’s interesting to know that many careers start exactly this way: with modeling as a side job before the big breakthrough comes.
- Short Reels with outfit layering tips
- Behind-the-scenes footage from the studio
- Lookbook videos for the new collection
- Collaborations with fashion bloggers
- Live streams at Fashion Week events
Chloé Bechini — Face and voice of the brand
Chloé Bechini is not an unfamiliar face to many Pimkie fans. The Frenchwoman embodies exactly what Pimkie stands for: lightness, confidence, and an unmistakable personal style. In her role as a Brand Ambassador, she has been involved in several campaigns and has provided deep insights into her work with the label in an exclusive interview.
“Fashion is not a costume for me — it’s a language. And Pimkie gives me the words to express myself anew every day.”
What defines Chloé Bechini’s style?
In the interview, Chloé describes her personal style as a mix of relaxed femininity and urban functionality. She often turns to basics — a perfectly fitting jersey T-shirt, a classic denim piece, or a playful playsuit — and combines these with statement accessories. This approach is also instructive for models and newcomers: your personal style is a crucial factor when you present yourself at a casting at CM Models or another agency.
Chloé also emphasizes how important authenticity is for her during set shootings. Posed poses or forced smiles? Not her thing. This naturalness is also reflected in the Pimkie campaigns and is one of the reasons why the spots are so well received by the audience.
Career tips from the interview
Anyone who wants to make it in the fashion industry should take Chloé’s statements in the interview seriously. She emphasizes that building a professional portfolio is essential. A well-designed model portfolio for casting can make the difference between an invitation and a rejection. In addition, she recommends preparing castings carefully in advance and thoroughly informing yourself about the brand you are applying for.
- Authenticity over perfection
- Regularly update your portfolio
- Understand and internalize brand DNA
- Network at fashion events
- Use social media professionally
Pimkie and the international fashion world
Pimkie is no longer an insider tip — the brand is present at international Fashion Weeks and draws inspiration from the world’s major runways. Anyone who knows the Big 4 Fashion Weeks knows that Paris, Milan, London, and New York are the pace-setters of global fashion. Pimkie translates these impulses into wearable, affordable collections for everyday life.
Fashion Week as an Inspiration Source
The teams behind Pimkie collections regularly travel to the world’s most important fashion shows. The Paris Fashion Week dates are naturally particularly relevant — after all, Paris is the hometown of the brand. The Milan Fashion Week dates and the London Fashion Week dates also provide important trend insights. Anyone who wants to participate in such events as a model should inform themselves about runway and catwalk tips — because walking on the catwalk is a skill that needs to be learned.
For up-and-coming talents from the German-speaking region, the Fashion Week Berlin is also an important starting point. Here, not only do international brands showcase their collections, but also German fashion designers present their skills on a big stage.
Pimkie Collections at a Glance
| Collection | Focus | Key Pieces | Target Group |
|---|---|---|---|
| Autumn & Winter | Layering, Earth Tones | Knitwear, Denim, Coats | Urban Women 18–35 |
| Spring & Summer | Lightness, Color | Dresses, Playsuits, Tops | Urban Women 18–35 |
| Bathwear | Beach & Pool | Bikinis, One-pieces, Sarongs | All Age Groups |
| Basics Line | Daily Wear | Cotton Shirts, Leggings | Wide Target Group |
Become a model for fashion brands like Pimkie
Many young women dream of standing in front of the camera for brands like Pimkie. However, the path there is structured and requires preparation. First, you should inform yourself about the basic model measurements and requirements. If you’re unsure whether your size is sufficient, you’ll find answers at the minimum height model agency — because not every agency has the same requirements.
The good news: Fashion is more diverse than ever. Pimkie itself consciously features different body types in its campaigns. Anyone who wants to work as a curvy model has more opportunities than ever before — even at renowned agencies. A model agency without a minimum height can be the right first contact, as can agencies that specialize in becoming a model for larger sizes.
Finding the right agency
Anyone deciding on a career as a model should specifically look for reputable model agencies. An overview is provided in the article about the Top 10 Model Agencies. Regionally speaking, the Model Agency Berlin, the Model Agency Hamburg, and the area Become a model in Frankfurt are particularly strong markets in the German-speaking region. Those thinking internationally can find information about Become a model in London and Become a model in New York.
Important to know: Reputable agencies do not charge advance fees. Anyone who wants to find out more about whether a model agency charges fees should also inform themselves about model agencies without fees. And of course, the question eventually arises: How much does a model earn? — the answer depends on many factors.
Checklist: Your way to your first Pimkie casting
- ☐ Compile a portfolio with current photos
- ☐ Have your model portfolio professionally designed
- ☐ Agency carefully research and contact
- ☐ Choose a casting outfit naturally and in line with the brand’s style
- ☐ Know Pimkie collections and campaigns
- ☐ Keep body measurements up to date and accurately documented
- ☐ Build a professional social media presence
- ☐ Apply now directly here and get started
Anyone who wants to contact an agency should first deal with the correct model agency contact — because the first impression counts even by email.
Frequently asked questions about Pimkie videos and castings
Where can I watch the current Pimkie ads?
The current Pimkie ads are available on the brand’s official YouTube channel as well as on Instagram and TikTok. In addition, new campaign films are regularly published on the Pimkie website in the “Lookbook” section. Anyone who doesn’t want to miss any spots should follow the brand profiles on social media.
Who is Chloé Bechini and how did she become famous?
Chloé Bechini is a French influencer and brand ambassador known for her authentic approach and distinctive style. She has been working closely with Pimkie for several years and has been involved in the production of several campaigns. Her interview provides deep insights into the work behind the scenes and her personal fashion aesthetic.
Can I apply to be a model for Pimkie campaigns?
Yes, Pimkie regularly collaborates with modeling agencies for its campaigns. The best approach is to first register with a reputable agency that maintains contacts with fashion brands. Alternatively, micro-influencers with a strong community can reach out directly to the brand’s marketing team. Good preparation and a professional portfolio are essential.
Which Pimkie collections are shown in the videos?
Pimkie produces campaign videos for all main collections: autumn/winter, spring/summer, as well as the swimwear line. The seasonal main campaigns are particularly elaborately staged, shot with professional film crews in Paris and other European metropolises. The basics line is often presented in quick, social-media-friendly short formats.
