H&M – The Swedish fashion chain Hennes and Mauritz – H&M for short – was founded in 1947 by Erling Persson in Västeras, Sweden. The textile trading company offers clothing, accessories and shoes for women, men and children via retail stores and online shops worldwide. The concept behind the brand is to produce constantly updated fashion at affordable prices. H&M belongs to one of the world’s largest distribution groups in the fashion industry, Inditex and generates annual sales of $24.8 billion. The fashion brand H&M is increasingly focusing on developing in topics such as sustainability. Here you can find H&M collections with fashion shows and commercials.
Women: Summer & Winter for Women
H&M – The women’s fashion with which you bring variety into your everyday style. At H&M you will find basic styles for everyday use, such as tops, dresses, jackets, trousers and skirts, as well as the latest knitwear and trendy loungewear. Outfits are rounded off with the perfect accessories to make your outfit the absolute eye-catcher.
Autumn/Winter Fashion Show in Paris
H&M – The fashion show where sporty, modern and novel fashion is in the foreground. H&M launches this collection as a limited edition and convinces with supermodels like Kendall Jenner, Gigi Hadid and Edie Campbell.
Spring/Summer Fashion Show
H&M’s first “See now, Buy now” collection at Paris Fashion Week. For the first time H&M presents a “See now, Buy now” collection, which means: the label launches it in online shops and stores in the same month. The H&M collection aims to break contradictions between the formal and the sporty, the timeless and the contemporary. Timeless classics like trench coats, blazers and bomber jackets have been altered and reworked with less ordinary shapes and materials.
Men: Summer & Winter for men
H&M – The men’s collection offers clothes for every day, such as T-shirts, sweaters, jeans loungewear and underwear. Smart jackets and suits are also part of the company’s permanent range. H&M is the all-rounder among men’s fashion. Here you will find elegant styles for the winter and sporty clothes for all planned summer activities.
Fall/Winter Men Lookbook
H&M presents a variety of clothing options, hinting at an elegant season of style. The men’s collection includes sharply tailored pieces ranging from coats to pleated trousers. A Western-inspired jacket and cropped bomber jacket also make an appearance in the H&M collection. The style is reminiscent of the 1960s.
Spring/Summer Men Lookbook
The lookbook of the H&M spring/summer collection is about classic clothes in combination with sporty clothes. Right now it’s time to update classic clothes with sporty clothes.
Commercials: Role Models & Sustainability
H&M also offers a wide range of commercials. For this, they are mainly concerned with creating a good basis for the future. According to the motto, we have to live better now and take care of our future, so that it will also be beautiful. For this, they focus on children who become true heroes through their special world view or sustainable fashion.
Role Models: Children are the Future
Children are the true role models. Age does not determine whether you can be a role model or not. You are never too small to dream big and change the world a little bit. That’s exactly what the new H&M advertising campaign shows, which draws attention to the fact that it’s worthwhile to look to the children as well.
Sustainable fashion: clothing is recycled
H&M has launched the sustainable fashion advertising campaign, encouraging people to drop off old clothes at one of 3,300 stores to be reused, recycled or made into new clothes. Models in the H&M campaign likewise make the point that no matter who you are, how old you are or what you are, you can wear anything. There are no rules in fashion except one: recycle your clothes! Or in the original, “There are no rules in fashion but one: Recycle your clothes.”
Attention to detail: “Let’s change. In every detail.”
If there is one thing H&M has been focusing on lately, it is creating sustainable fashion and doing it 100 percent by 2020. Every detail matters, and that is what H&M now wants to celebrate with the new campaign film “Let`s change. In every detail” regarding initiatives and innovation that H&M has used in previous and current collections.
H&M cooperation with designer Simone Rocher
Simone Rocher is internationally known for her elaborate and beautiful designer pieces, which always have a reference to her home country Ireland. Her designs emphasize a sense of community and nature. She is therefore a good fit for a brand like H&M, which is committed to sustainability and affordable clothing for everyone, so that every community can afford clothes.
Commercial: Simone Rocha x H&M
Actresses Daisy Edgar Jones and Michael Ward, along with Francesca Hayward, create a poetic and playful campaign film that captures the components, nature, family, friendship and femininity with the new H&M campaign “Simone Rocha x H&M”. The H&M campaign is meant to embody the spirit and community on the part of the cast and collection.
Interview: Simeone Rocher about her collection
For the successful designer, the community of family, friends and co-workers is of utmost importance. Therefore, she is not only interviewed herself in this interview, but also the other employees of the collection express their opinions about it. Most of the people involved are very enthusiastic about the collection. Maybe you will also be inspired by the pieces.
More fashion brands like H&M: ASOS & GAP
Here we have put together some similar brands for you or you can have a look at our fashion brand list where you can see all the big labels at a glance.
ASOS: Sportswear, Advertising & Little Mix
In addition to men’s and women’s clothing, the brand also offers accessories, shoes, skincare and make-up products, or maybe a bikini? It’s all up to your taste. Various celebrities and bloggers have already had experience with the label, and ASOS even has its very own lifestyle corner. Maybe you’ll find your favourite stars working with ASOS.
GAP Videos: Sweaters, Jeans & Glecihheit
Whether in rap songs or on celebrities, Gucci is present and everyone knows the name. The typical designs and especially the well-known GG logo quickly come to mind. Whether sneakers, belts, sunglasses or perfume – Gucci has long arrived in the mainstream. Under the leadership of chief designer Alessandro Michele, Gucci nowadays reaches a whole new and especially young target group and even stars, such as Harry Styles or Jared Leto are on the one hand idols, but also lovers and advertising face of the brand. In addition, the brand can be seen among influencers on Instagram or YouTube and is now one of the favorite brands of the social media generation.
More fashion brands: XXL List
You are enthusiastic about H&M and want to get to know more brands? Then take a look at our XXL Guide and get to know the top fashion brands in the world.
Extravagant haute couture. Refined prêt-à-porter. Fine sportswear and innovative accessories. The world’s most luxurious fashion brands inspire millions of people and fashion lovers with their exquisite collections every year. They camp out in front of stores to snag limited edition specials, stand on the streets of Paris during the highly coveted Fashion Week, and sit wide-eyed in front of televisions to watch the latest and hippest runway shows. Here is the ultimate fashion brand guide.