Asos: Dress, Fisherman Hat & Nike Air Force

Asos – is the largest British online retailer and also one of the most popular websites worldwide for buying clothes online. The reason for its extreme popularity? Asos offers both more expensive designer items as well as affordable alternatives – every style is catered for here. For special occasions such as Christmas, weddings or the festival season, there are also specially curated recommendations. Asos also has its own collections, such as Asos Africa (African style clothing), Asos White (lightweight clothing), as well as its own product lines, such as Asos Curve (plus sizes for men and women) and Asos Tall (for tall women). Some trendy clothing from Asos’ own design collection and also collaborations can be found here. We also explain the history of this successful brand and introduce you to more dresses, shoes, jeans, bikinis, and accessories. First, however, you will learn what makes Asos unique.

Overview hide

Asos: What does the brand stand for?

Detour to Designer: Nick Robertson

As Seen on Screen – The Story of the Brand:

Clothing: Discover Asos Fashion Online

Asos: What does the brand stand for?

With the brand Asos, you as a person are clearly in the foreground. When it comes to the topic of body positivity, Asos is right at the forefront, because Asos wants to contribute to a healthy body image. Particularly impressive is the partnership with the British Paralympic team, where Asos has the privilege of designing a custom collection that perfectly meets the needs of the athletes. In the company’s own marketplace, the Asos team identifies the best fashion start-ups.

Detour to Designer: Nick Robertson

Nick Robertson grew up as the grandson of the founder of the English men’s fashion chain Austin Reed, yet he never saw his future in the fashion industry. After graduating from a private school, he had no concrete plans for his professional future. At the age of 20, Robertson decided to follow his father into the advertising industry and worked for various advertising agencies.

In 1996, Robertson and Quentin Griffiths founded their agency Entertainment Marketing, where they first used celebrities for advertising purposes, which proved so successful that companies such as Coca Cola, Mars, Pepsi, and Samsung soon became their clients. In 2000, the idea emerged to create a website where consumers could purchase products from films and TV programs. This groundbreaking idea came to the entrepreneurs when they learned about cult series like the NBC hit Friends, which generated up to 4,000 calls for the network because viewers were interested in the origin of the show’s apartment furnishings. As Seen On Screen Ltd, short for Asos, was born.

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As Seen on Screen – The Story of the Brand:

The successful online shop Asos was founded in the year 2000 by the British Nick Robertson and Quentin Griffiths. The word Asos is an acronym for “AsSeeenOnScreen”. In a relatively short time, they became successful with their online retail and launched their first own women’s brand and a beauty line. As the first online department store, Asos introduced catwalk videos, where you can see clothing on a model in motion. In 2005, there was a fire in one of Asos’s stores and the business had to be completely closed for six weeks, but this event did not hinder their success.

To this day, the company is on the rise, more and more well-known brands are sold through Asos and new own lines and collections are offered. Meanwhile, the online provider is represented worldwide and has received countless awards and honors. From the central distribution center in the United Kingdom, fashion is delivered to over 190 countries.

Overview:

2000-2004: Founding & Listing
2005-2012: Development
2013-to date: Global Expansion

4 Facts About Asos That Almost No One Knows:

Since 2007, Asos has owned its own, very successful magazine
With the hashtag #AsSeenOnMe, customers can post and share the clothes they bought from Asos with the community
In 2012, Asos was the most visited fashion website of the day, worldwide among 18-34 year olds
In 2015, Asos designed the outfits for the Paralympics ceremony

Clothing: Discover Asos Fashion Online

Since Asos offers a wide variety of different brands, there really is something here for everyone. Particularly women and men between the ages of 16 and 36 are the target audience of the company. Thanks to various lines such as “Tall”, “Petite” or “Curve”, Asos can attract even more target groups and offers extras that are not available at other online stores. The style DNA of Asos is shaped by streams of British teen fashion, yet the design team based in London regularly travels around the globe in search of the most up-to-date trends for inspiration. The creative minds draw inspiration from collections of major Fashion brands with M, streetwear styles and vintage fashion.

Colorful Diversity: Out of Love for Clothing

From the timeless black dress to the swing dress for warm summer days: In the women’s dress collection, there’s something for every taste. Asos DESIGN offers a wide range of different styles, in which you’re sure to feel comfortable. The collection includes mini and midi dresses, lace dresses and styles with Vichy checks.

Here you see a stylish raspberry-colored mini dress, with a voluminous one-shoulder strap in violet:

Dive into summer: Bikini

You dream of sunny days? Discover Asos DESIGN bikini styles in a wide range of colors and prints. Choose a matching set or express your individuality with mix-and-match options. If you’re serious about your swimming training, you’ll find swimwear for women at adidas Performance or Nike that can keep up with you.

Here you’ll find a trendy mix-and-match bikini with a swirl pattern:

Everyday Heroes: Shoes

From flip-flops, espadrilles, and sandals to boots and boots for winter, there are also trendy sneakers available at Asos. Particularly popular are sneakers from Nike, Adidas, and Converse, but also designer sneakers from brands like Ted Baker or Love Moschino.

Here you can see trendy Nike Air Force in the color OFF White with suede:

In addition to these everyday shoes, Asos also offers a wide selection of shoes for every occasion.

Another highlight: stylish jeans

At Asos, you’ll find a wide variety of jeans in every fit. With cool baggy jeans on the hips, you master the casual look effortlessly!

The baggy jeans from Topshop in a relaxed cut are especially popular.

Trendy accessories

What would an outfit be without accessories? From sunglasses and belts to basic jewelry and fisherman hats, Asos has something suitable for everyone. Let yourself be inspired!

Here you can see the trendy fisherman hat in mustard color:

Here you can see stylish, golden earrings with a ribbed structure:

Asos WHITE Collection

Classic styles with a modern touch – that’s Asos WHITE. With the own brand from Asos, there is minimalist clothing with a focus on high-quality materials.

Here you can find an elegant dress with a pleated chiffon hem:

Asos X GLAAD Collection

Asos has released a unisex collection in collaboration with the LGBTQ+ charity Glaad. Many colorful, kaleidoscopic shades combined with a side of retro vibes make the collection unique. The collection consists of sets including shorts, blazers, and T-shirts in bold washes and multicolored marble prints. This vibrant mix is perfect for summer!

Here you see a unisex oversized T-shirt with tie-dye (batik) patterns.

Asos WHITE Collection

Classic styles with a modern touch – that’s Asos WHITE. With the own brand from Asos, there is minimalist clothing with a focus on high-quality materials.

Here you can find an elegant dress with a pleated chiffon hem:

Asos X GLAAD Collection

Here you see a unisex oversized T-shirt with tie-dye (batik) patterns.

Brands like Asos: JD Sports & Asics

Here we have compiled some similar brands for you again, or you can take a look at our fashion brand list where you can see all the major labels at a glance. Expand your knowledge about fashion brands starting with A and other international brands.

JD Sports: Sneakers, leggings & Hailey Baldwin

The well-known sport brand is certainly a name familiar to every sneaker enthusiast. Here you will always find the latest sneakers as well as selected items from various sport brands such as Adidas and Nike. Through their campaigns with renowned athletes and collaborations with models and influencers, the brand has made a name for itself. At the same time, the brand stands for diversity and individual self-expression.

JD Sports

Asics: Which running shoes are the best?

Asics is a true pioneer in the running shoe market. The Japanese brand is well known worldwide and especially popular among joggers and runners. The large conglomerate specializes in running shoes that provide a great feeling on the foot, whether for a short walk or during sports, thanks to their light weight and comfortable sole.

Asics

Many other fashion brands: XXL list

You’re thrilled by Asos and want to discover more brands? Then take a look at our XXL Guide here and get to know the top fashion brands from around the world. Discover also Fashion brands with N and other international designers who are present on runways worldwide, from Fashion brands with C to Fashion brands with G.

Extravagant Haute Couture. Refined Ready-to-wear. Luxurious sportswear and innovative accessories. The most luxurious fashion brands in the world enchant millions of people and fashion lovers every year with their exquisite collections. They camp outside the stores to get their hands on limited special editions, stand on the streets of Paris during the highly coveted Fashion Week, and sit wide-eyed in front of their televisions to watch the newest and hippest runway shows. Here is the ultimate fashion brand guide.