Swarovski: Victoria, Necklaces & Bracelets
Swarovski – The number one for luxurious fashion jewelry and fine jewelry. Sophisticated jewels, brilliant crystal creations, extravagant watches, and breathtaking fragrances – Swarovski brings sparkle into people’s everyday lives. Since 1895, precision has met modern elegance, over 125 years in which light has been captured in flawless craftsmanship. Here you’ll learn everything about the Swarovski brand, from the most popular jewelry pieces and the company’s history to its most successful marketing campaigns.
About Swarovski
The world market leader in crystals has already produced more than 100,000 colors, facets, and shapes. That includes the smallest crystal gemstone as well as the largest crystal in the world. The smallest crystal stone measures just 0.8 millimeters in diameter and has 17 facets. One Swarovski stone even made it into the Guinness Book of Records, the “Swarovski Centenar.” It measures 40 centimeters in diameter and shimmers with a full 100 facets. Both stones made it into the exhibition at the Kristallwelten (Crystal Worlds).
Company History
There are crystals, there are gemstones – and then there’s Swarovski. Swarovski, a company everyone knows, a business worth billions. Ultimately, the Austrian company just produces glass, and yet it has built itself a rare kind of name. The play of colors, and the sparkle created when light breaks through crystal, fascinated Swarovski’s founder from early on. In 1892, at the age of 29, he achieved his big breakthrough with the first grinding machine, which cut crystal gemstones more precisely than could be done by hand.
In 1895, Swarovski founded his own company in Wattens, a small town on the Inn river. In choosing this location, the young entrepreneur made sure to be far away from the then-center of the crystal and glass industry in Bohemia, while also having access to the large amounts of water needed for grinding and cooling during production. Today, the Swarovski factory site is a major attraction in Wattens and has become a true visitor magnet. For the company’s 100th anniversary in 1995, the “Kristallwelten” experience museum was opened.
One thing remains a secret to this day: how the sparkling stones are made. World market leader Swarovski doesn’t even grant employees from other departments access to the large production halls, which are secured with computer-controlled airlocks. But one thing is certain: the crystal stones are made from quartz sand, which is processed into a viscous mass and shaped. Grinding gives the stones their many facets, on which light finally breaks and sparkles. More than 600 developers and researchers focus on the purity of the crystals, the precision of the cut, or the performance of the company’s own custom-built machines.
Victoria Swarovski
Victoria Swarovski – The definition of a powerhouse woman. She’s given her name a whole new meaning. With numerous talents like singing, dancing, and hosting, the Austrian brings sparkle to the media world. She knew early on that she didn’t want to rest on the success of the family business. Even as a young girl she discovered the world of singing and was a member of several choirs. In 2010 came her first single, “One in a Million,” with which she landed straight in the top 50 of the German and Austrian charts. It’s especially important to the artist to be recognized as an artist and not reduced to a well-known name that has nothing to do with her musical craft.
Collection
When it comes to jewelry, taste has always been very diverse. Let yourself be captivated and inspired by Swarovski’s most popular jewelry pieces.
Crystal Necklace Collection
A simple necklace elevates any outfit! That’s why the Attract Round necklace belongs in every fashion-conscious jewelry collection. A real eye-catcher, yet still understated. The rhodium-plated design gives any outfit a touch of timeless, beautiful elegance and is therefore ideal for any occasion. Paired with many other Swarovski jewelry pieces, it gives your styling the perfect finishing touch.
Oscars Jewelry Collection
To coincide with the Oscars, Swarovski launches a special jewelry collection: the “Fine Jewelry Collection.” A production made in an environmentally friendly and sustainable way. Swarovski’s jewelry pieces were presented as part of the “Red Carpet Green Dress Initiative,” a design competition launched by actress Suzy Cameron. The design competition stands for sustainable and environmentally friendly Oscar gowns. Accordingly, the Swarovski stones are made of synthetic material. But a year earlier, the crystal label had already brought synthetic diamonds to market. The collection is known as the “Diama Line.” With these lab-created diamonds, the company avoids the mining of raw diamonds in conflict regions.
Rings
Rings are in the spotlight of the fashion scene. Leading designers like Swarovski create unique ring designs that give any outfit a distinctive touch through clean lines and extravagant shapes. An absolute must-have ring is the “Vittore” ring by Swarovski. The very fine white rectangles sparkle in a row of beauty, making this creation an absolute understatement piece. The continuous row of sparkling elements defines the character of the design and therefore pairs well with many other elegant Swarovski jewelry pieces. The ring underscores every gesture on many special occasions, such as events, red-carpet appearances, or a lovely evening at a restaurant.
Earrings
Earrings are clearly a must-have product and elevate any outfit! Paired with chic blouses, knit sweaters, or dresses, they create an exciting style contrast, giving oversized or elegant blazer looks a fantastic fashion upgrade through trendy ear jewelry. Hoop earrings are right at the front of the trend, which is why the Dextera hoops by Swarovski are an absolute must-have piece. The intricate yet confident, medium-sized hoops make a modern statement. Delicate white crystals set in gold-tone settings underscore the industrial-inspired design, which pairs perfectly with the rest of the Dextera collection.
Victoria Swarovski’s Wedding Dress
Victoria Swarovski’s wedding dress is a true fairy-tale dream and, at 800,000 euros, ranks among the most expensive wedding gowns in the world. The breathtaking dress impresses up top with a sheer long-sleeved bodice, adorned with delicate lace, stones, and flowers. From the waist down, a lavish skirt, likewise adorned with lace, flowers, and countless Swarovski stones, generates huge excitement. A dress you won’t forget anytime soon. No wonder, given the five-meter-long train and the 500,000 Swarovski stones. Designer Michael Cinco from Dubai, known for his Cinderella-style gowns, created a dreamlike, 46-kilogram custom piece unlike anything that will likely be made again. The civil wedding took place in the exclusive Austrian resort town of Kitzbühel, away from the public eye. There she wore one of her freshly tailored dirndls. The church wedding followed a month later in Trieste, Italy, in an unforgettable wedding gown.
Campaigns
Swarovski is known for extraordinary and breathtaking campaigns. Here you’ll learn more about Swarovski campaigns featuring stars like Victoria and Paulina Swarovski, as well as Karlie Kloss.
Brilliant Inspiration
Karlie Kloss and seven other big names from the fashion industry present Swarovski’s current campaign, “Brilliant Inspiration.” Above all, the campaign stands for one thing: diversity. The models were photographed by photographer Tim Walker. Karlie Kloss is staged against a neutral white background, letting the sparkling Swarovski stones stand out impressively. Edward Enninful, Isamaya Ffrench, as well as fashion designers Jason Wu and Thom Browne, are also part of the campaign. All of them were immortalized in portrait shots.
Valentine’s Campaign
Professional marketing in today’s world – Swarovski knows how it’s done. The jewelry label launches a 10-day campaign on Instagram to promote its new Valentine’s Day collections. The campaign runs under the motto “Sparks of Love” and conveys the message of spreading love in all its forms. Fine craftsmanship and exclusive innovations have made the company a global brand. Every single product embodies the vision of creating “a diamond for everyone.” The idea behind the Valentine’s Day campaign is to spread love in all its forms, whether between friends, romantic partners, family members, or parents. Sparks of Love encourages customers to choose from their diverse range of exclusive gifts to express the feeling of love.
Flagship Store
From a yellow lifestyle upper floor made of crystal, to a pink first floor, all the way to a fully green crystal library on the ground floor. A dream full of imagination and play.
Interview
An exclusive interview with Victoria Swarovski. Learn more about the life of a true Swarovski woman!
Interview – Victoria Swarovski
Victoria Swarovski loves Christmas. In her eyes, it’s the best time of year to celebrate, above all, the festival of love. The only day the whole family comes together. From breakfast to putting together jewelry, with Victoria’s father enjoying a glass of champagne, it’s all part of it. Here you can watch the full-length interview:
