Youtube Marketing Agency – Many of our clients ask us for advice and support when it comes to social media goals and strategies. How does Youtube Marketing work and what needs to be considered in concept, strategy and video production?
Youtube Strategy: What, how and when to publish?
A complete strategy for YouTube Marketing deals primarily with the individual conception for your own YouTube channel. Contents must be prepared specifically. In short, classic marketing methods cannot be adopted one-to-one. YouTube works in the form of videos, which usually have a length of 30 seconds up to 12 minutes.
Between these two thresholds, i.e. relatively short videos that are mostly viral, e.g. because they are funny or shocking, and the longer formats, which are usually between 10 am and 12 minutes long, in which four are explained, e.g. tutorials for do-it-yourselfers or instructions for make-up and hair styling. Besides the individual concepts for videos but also for the support of your own community, the goat is also relevant for your YouTube marketing.
- What are the strategic, long-term goals we want to achieve with our Youtube channel?
- What short-term goals are to be achieved in operative marketing?
- In addition, the question must always be asked whether the goals set are realistic and achievable?
- If the desired key figures are achieved through organic growth alone or if advertising and campaign management must also be taken into consideration?
Concept design, editorial plan and production
After further discussions and joint definition of strategies, a coherent concept can be developed. This video marketing concept differs from case to case. The fundamental question is whether the YouTube channel should be operated permanently or set up once. The concept for the production of the videos differs depending on this. The video production for YouTube is much more complex in comparison to other social networks such as Facebook and Instagram. Because as already described in advance, the topics and contents of the videos must be discussed very precisely. Not only the content of each individual video, but also the entire editorial plan must be prepared early on.
Not only the conception is sufficient for the production of the videos, of course the competition has to be considered as well. In a larger analysis the competition is considered and possible chances and potentials for the own company are filtered out.
- Learn more about the job of an advertising agency
The production of the videos differs in the same way, in each case from the goals which were fixed at the beginning. From regular production dates, e.g. once a month in the photo studio or on site in the agency or factory, up to more detailed YouTube productions, which still require artist management, travel organisation but also parts of event management. For example, when it comes to accompanying bloggers to different cities for a hotel chain. This is then used to create targeted content for the various social networks. While photos for Instagram and Facebook are available relatively quickly, videos must be produced by a videographer and, of course, be prepared later in the video editing process so that they are successful with the target group, i.e. clicked frequently.
In order for the elaborately produced videos to have a relatively high chance of achieving a large number of clicks, search engine optimization on the subject of YouTube marketing. When it comes to search engines, most people first think of Google, but many networks are search engines. You can also search within Facebook, on instagram and of course on YouTube. That’s why video titles also make decisive use of keywords for search engine optimization.
- Individual conception
- Define YouTube targets
- Analyze competition
- Production of videos
- Optimized uploads
- YouTube Video SEO
Youtube Channel Setup: Design and technical optimization
As a company, you should take your time to set up the YouTube channel. To build a strong community you need more than just good ideas, the YouTube Channel needs a right setup. All graphical elements must be designed, including the ability to modify them for actions or specials. It is also about technical optimisation so that they have a strategic advantage over the competition.
- Construction YouTube channel
- Graphic design
- Technical Optimization
Youtube Advertising: Advertisements and Campaigns Management
Advertising on YouTube deals on the one hand with the conception of Quick strong videos. The ultimate goal of advertisements and campaigns is to generate sales. Whether it’s about your own online shop, registering for the newsletter or selling tickets for concerts or festivals.
To do this, you have to produce your own extra video content that is exactly tailored to this concept. Usually the information is presented in a much more compact way. Compared to the Youtube video, you don’t have up to ten minutes to convince the viewer, advertisements can be skipped after 5 seconds. This is exactly why the initial performance of the advertising video is so important. As a good Youtuber agency you pay attention to exactly these details.
In the second step ess goes to the targeted sending of the information. This is done by several methods, simply explained, as a Youtuber agency you can select specific target groups for advertising within the Youtuber connues ET. If, for example, we market a new smartphone, you can play our advertising videos directly to people interested in technology and smartphones. So that we avoid waste coverage in the advertisements. In the last step, we will go to the topic of reporting and monitoring of YouTube ads. Which advertisement delivered a good performance and accordingly many sales or registrations and which advertisement was not so strong? Through this targeted planning and of course the targeted evaluation and optimization of the YouTube channel, they will increase the reach.
- YouTube Advertising
- Campaign control
- Increase range
Influencer Marketing on Youtube
As an influencer agency, we advise clients and organise cooperation. Read more here: