Roberto Cavalli: brand, fashion, designers and celebrities, all want to stand out

Roberto Cavalli – A legend among celebrities and a fashion designer of a different kind. Roberto Cavalli, through his own innovations, has step by step built one of the most significant, standing under the same name, fashion brand. Nothing is too flashy or too exciting for him. On the contrary, it is what makes him, there is no shortage of glitter, studs, colors or even fabric. It all started with his women’s line, which is known for the sexy dresses, mainly designed for celebrities. Then gradually other areas of the fashion and design world found a place in his company.

Roberto Cavalli: the evolution of the brand

With the establishment in 1970 in Paris opened a new world of women’s fashion. Together with the chief designer Paul Surridge (today it is Fausto Puglisi) became the trademark for Roberto Cavalli Sexy dresses designed for stars. Only over time, the label developed more diverse, in which now also underwear, watches, glasses and a children’s collection were included in the assortment, as well as the men’s line got a reboot. In total, the company now has 6 different lines: Roberto Cavalli, just Cavalli (formerly Cavalli Jeans), Class Roberto Cavalli, Roberto Cavalli Angels and Devils (children), Roberto Cavalli Home, Roberto Cavalli perfume.

However, the perfume line, which is also highly relevant today, was created only in 2002 with the perfume, simply named, Cavalli. In addition to the high recognition among celebrities, Roberto Cavalli in 2006 even managed to win a Bambi for fashion. 2024 Cavalli died.

H&M: After Lagerfeld and Madonna comes Cavalli

High fashion meets fast fashion. As contradictory as this may be, or as reprehensible as it may sound at first, this actually became reality in 2007.

High fashion fashion label Roberto Cavalli started a cooperation with the second largest fashion retailer in the world H&M, which also really everyone knows. Already Karl Lagerfeld and Madonna designed a collection for H&M. In 2007 it was a glamorous collection for winter parties. You could find animal prints, gold lamé and noble cut suits.

For a sneak peek, here’s the commercial video of this unique collaboration.

In the spirit of high fashion, the releases in the H&M stores were also a big deal. With red carpet, glamorous display, golden decorations, cameras, security and big crowd of people. This event was recorded in an H&M store in Stockholm, so you can get an impression of it yourself.

Roberto Cavalli Home: discovering its possibilities

As mentioned at the beginning, the brand no longer stands for fashion alone. It is now a very versatile company, including its own furniture collection, which of course is also in glamorous style. Accordingly, the stores look just not too luxurious.

Here you can take a look at the Roberto Cavalli Home Store in London.

Paul Surridge: Chief designer brings hope

Paul Surridge was a ray of hope for Roberto Cavalli. After a difficult period in 2016, everything was about to change with the new chief designer. His first task was to develop the spring/summer 2018 women’s collection, which was presented in Milan in September. He was trusted greatly, as he is known for his creative talent and leadership, as well as his all-embracing understanding of brands and fashion.

But unfortunately, after only a few years at the creative helm at Roberto Cavalli, he throws in the towel and leaves the brand.

To honor him, for a great first project at Roberto Cavalli, here again the fashion show of the spring/summer women’s collection 2018.

https://www.youtube.com/watch?v=OcLdG8FJxnI

Fausto Puglisi: Trust earned and maintained

Paul Surridge’s successor is Fausto Puglisi. Puglisi’s first collection for his new employer appeared in 2021, but he had already made a name for himself in the fashion world with his own label. That’s why he brings a wealth of experience with him to his new job. He is expected to be able to understand and reinterpret the legacy and essence of Roberto Cavalli. Fausto himself is very honored and proud and sees his appointment as a unique opportunity to write a new chapter in the history of Cavalli and to continue to celebrate the legacy of Italian craftsmanship and excellence.

To get to know him you can find right here an interview with Fausto Puglisi after the Fall/Winter Fashion Show 2022.

The logo: plain and simple

In case you were wondering how to recognize the brand, here you can see once the logo, which is very simple and spells out the name Roberto Cavalli.

https://www.pinterest.de/pin/981503312511927191/?mt=login

Known for standing out: Patterns and colors

Roberto Cavalli’s fashion label became particularly famous for its leather treatment, from its own development, which we will come back to in a moment, patchwork designs and animal prints, as well as studs, glitter and other eye-catching materials.

To illustrate this characteristic of the brand, the Just Cavalli Spring/Summer Show 2013 is perfect.

Roberto Cavalli: Designer

From an early age, one could have foreseen that Roberto Cavalli would eventually found one of the most prestigious fashion brands among celebrities. For not only was he born into a family of artists, but he matured his knowledge even further at the Academy of Art in Florence, his inspiration coming from the relationship between fashion and art. One of his many traits was a love of experimentation, which brought him a great step closer to success in his life. From this whim, starting on a ping-pong table, he developed a tool for printing leather, which he subsequently even patented.

For a long time he had worked alongside various designers. One day he decided to open his own boutique, which led to the creation of his own fashion brand under his name in 1970.

Today Roberto is one of the most innovative designers and is especially adored by celebrities, such as Madonna, Jennifer Lopez and Alicia Keys.

As already mentioned, the leather treatment, patchwork designs and animal prints made him famous. After a minimalist phase in the 1980s that didn’t exactly suit Roberto, he also already had a new lease on life with his Cavalli Jeans line, or rather it’s called just Cavalli today, which stood out because of the studs, glitter and other eye-catching details. This collection was popular with Madonna, Britney Spears, Elton John…. The image of his brand is closely related to the dissolute lifestyle he led.

Here are a few glimpses into the studio where the excitement-inducing masterpieces are created.

Celebrities who wear Roberto Cavalli

There is a long list of celebrities who have worn Roberto Cavalli dresses or similar. We have picked out two examples for you.

Bella Hadid: attention through stunning dress

Model Bella Hadid in a beautiful red evening dress, with the typical sexy look of Roberto Cavalli’s designs, at the 2019 Cannes Film Festival.

https://www.pinterest.de/pin/35606653295475284/

Madonna shows the other side of the designer

Pop star Madonna, all in purple.

Shows and advertising

After that, you can still access promotional videos and the latest fashion show.

Advertising: Paradiso Assoluto

Shot by the sea, this commercial gives us a direct vacation feeling. The many bright colors are used in a glamorous way and fill the experience with joy, excitement and immediately jumps to the customer’s eye.

Women’s Fashion Fashion Show Fall / Winter

On a completely black catwalk with scattered lights Roberto Cavalli puts the spotlight on his designs of the new collection. Dominate do this year the golden details, whether in the form of animal prints or a golden glitter dress. One thing is clear, he wants to stand out.

Men’s Fashion Fashion Show Fall / Winter

As with the ladies, the action around it is kept very simple and dark.

More videos from Roberto Cavalli:

• Roberto Cavalli Videos

Q&A: The most frequently asked questions

Who is behind Roberto Cavalli?

Roberto Cavalli is an Italian fashion designer and designer. The fashion company named after him, which he founded in 1970, exists under his leadership until today.

Is Just Cavalli a good brand?

What kind of brand is Just Cavalli?

Just Cavalli is a colorful label that always attracts attention with its intense color scheme, exciting eye-catching patterns and skillfully placed accents, e.g. from rivets. Thereby the products of Just Cavalli come from the area of jeans fashion, accessories (bags and glasses) as well as perfumes.

Is Roberto Cavalli a luxury brand?

Yes, moreover, this high fashion brand is very popular especially among celebrities.

What is the Cavalli trend?

In the 90s Roberto Cavalli experienced a resurgence with his Cavalli Jeans line. These jeans were decorated with eye-catching elements such as rivets, glitter or similar and were immediately popular especially with pop stars like Madonna, Britney Spears or Elton John.