Char Goodrick for the Puma Middle East Campaign
Our model Char Goodrick is currently on stay in Dubai, working successfully with a local agency. One of her latest highlights: the Puma Middle East social media campaign.
Our model Char has exactly the look Puma was looking for
The modern streetstyle look combined with PUMA’s sporty DNA is a perfect match for Char and her natural look. The resulting visuals unite urban fashion, dynamism and authenticity — exactly what the brand stands for. The Puma Middle East campaign focused heavily on flat, iconic sneaker silhouettes as well as local streetwear and community culture.
We’re super proud of Char and thrilled to accompany her on her international journey. We can’t wait to see what else awaits her during her time in Dubai!
Here’s the CM Instagram post:
View this post on Instagram
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We look forward to your application.
Who is Puma?
Puma was founded in 1948 by Rudolf Dassler in Herzogenaurach and is now one of the world’s leading sporting goods manufacturers. The brand develops innovative sportswear, shoes and accessories for a wide range of disciplines — from football and running to fitness, basketball and motorsport.
Beyond competitive sport, Puma has also established itself as a fixture in the fashion world. By combining functional sports technology with modern streetstyle, the brand creates collections that hold their own both on the field and in everyday life. Regular collaborations with international athletes, designers and creatives underline the brand’s innovative character and make Puma one of the most influential sport and lifestyle labels worldwide.
Quick summary:
- Founded in 1948 by Rudolf Dassler in Herzogenaurach
- Globally known for sportswear, shoes and streetwear
- Combines performance, innovation and modern lifestyle
Who is A$AP Rocky?
A$AP Rocky (Rakim Athelston Mayers) is one of the most influential artists of his generation. Born in Harlem, New York, the rapper achieved international breakthrough in 2011 with his mixtape Live.Love.A$AP and quickly established himself as a major name in hip-hop. Alongside his successful music career, he works as a model, designer, creative director and entrepreneur.
His exceptional sense of fashion has made him a style icon. A$AP Rocky has worked with renowned luxury and sports brands and has been Creative Director of the Puma Formula 1 collection since 2023. With his creative platform AWGE, he blends music, fashion and design into a unique vision, shaping trends far beyond the hip-hop scene.
A$AP Rocky x Puma
Since 2023, A$AP Rocky has been Creative Director of the PUMA x Formula 1 partnership. He develops capsule collections, designs campaigns and shapes the creative direction at the intersection of motorsport, streetwear and high fashion.
Highlights of the collaboration include:
- Creative Director of PUMA x F1 since 2023
- Exclusive capsule collections featuring apparel and sneaker designs created by Rocky
- The collaboration connects motorsport, streetwear and luxury fashion, appealing to a completely new target audience
This makes A$AP Rocky not just a testimonial, but a significant driving force behind the creative development of the PUMA x F1 collections.
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