Frank & Simon for OKYO – Fashion Editorial in Mallorca
Mallorca meets Berlin Streetwear – and the result is an editorial that would immediately work in any international fashion magazine. Our Male Models Frank and Simon stood in front of the camera for the emerging label OKYO and delivered exactly what modern fashion photography needs: posture, authenticity and a look that doesn’t need an explanation. The images speak for themselves – cool, minimalist, unmistakable.
OKYO – A Streetwear Label Setting Standards
Not every new label manages to communicate a clear visual identity from the first shoot. OKYO succeeds exactly that. The label stands for clear lines, high-quality materials and an image language that consciously distances itself from the masses. No overload, no noise – instead, reduction to the essential. Anyone following current German fashion designers knows: This approach is rare and all the more valuable.
OKYO rethinks Streetwear. The collections combine urban energy with a nearly sculptural language of form. Heavy cotton qualities, precise cuts, neutral color palettes – all of this makes the pieces true wearable items that work just as well in Tokyo as in Berlin or Palma. For an editorial shoot, you need models who understand and embody this energy. That’s exactly why the choice of Frank and Simon was no surprise.
Why Streetwear editorials require special models
A fashion editorial for a Streetwear label is not a classic catalog shoot. It’s not about depicting a product – it’s about creating a world. Models must show personality without overshadowing the clothing. Frank and Simon bring exactly this quality: a natural presence in front of the camera that needs no instructions. Those who want to know what qualities distinguish professional models will find a good starting point in the requirements to become a model.
For newcomers who want to become editorial models themselves, a look at the Become a model steps is worthwhile – the path is more structured than many think. And: Streetwear editorials don’t require classic runway measurements. Those who are unsure whether their own requirements fit should take a close look at the Model measurements and requirements.
Mallorca as a location – more than just nice weather
The choice of Mallorca as a shooting location was no coincidence and not just a pure budget calculation. The island offers a visual diversity that hardly any other place provides at this density: rough stone architecture, open landscapes, the interplay of light and shadow at any time of day. For a minimalist label like OKYO, this is ideal – the background supports without dominating.
Location scouting: The right backdrop for streetwear
For the OKYO shoot, locations were specifically sought that combine urban tension with natural texture. Old walls, empty squares, concrete elements next to organic forms – these contrasts give the minimalist pieces of OKYO exactly the right context. The result reminds of international editorial productions, like those known from the major Fashion Weeks. Anyone interested in the interplay of fashion and location will find plenty of inspiration from the global fashion world at the dates of the Paris Fashion Week, the Milan Fashion Week or the London Fashion Week.
On a national level, there are also exciting reference points: The Fashion Week Berlin regularly shows how German labels think internationally – and Mallorca shoots like this contribute to documenting this energy in strong images. A comprehensive overview of all relevant fashion shows is provided in the article about the Big 4 Fashion Weeks.
Frank and Simon – Professionals with an international approach
What makes an editorial shoot truly strong? It’s the people in front of the camera. Frank and Simon are among those models who deliver more than just pose and presence – they bring an understanding of fashion that is evident in every frame. Movement, gaze, posture: everything fits, everything is intentional.
“A good editorial model reads the space – and turns it into something the photographer didn’t even plan. That’s the difference between capturing and creating.”
For preparation for such professional jobs, a well-thought-out model portfolio for casting is just as crucial as properly preparing for casting. Anyone who seriously wants to enter the industry should also inform themselves about casting at CM Models – they are regularly looking for new talents there.
What male models need to bring to the editorial segment
The male editorial segment has gained significant importance in recent years. Brands like OKYO are not looking for mannequins, but rather characters. This means: individuality is not a barrier – it is a prerequisite. Those who wonder whether their own size or physique is relevant for this kind of shoot will find answers at the Minimum Height Model Agency or – for everyone who lies outside of classical norms – at the Model Agency without Minimum Height.
- Natural presence in front of the camera
- Understanding of brand and concept
- Flexibility regarding locations and weather
- Professional behavior on set
- Body awareness and movement quality
How a strong fashion editorial is created – the process
Behind an editorial shoot like the OKYO photoshoot are many hours of preparation that are invisible in the final images – and that’s exactly the proof that everything worked. From location research through styling to post-production, every decision is a creative statement. Anyone who wants to realize such a project themselves or wants to be a model should not underestimate the runway and catwalk tips – the basics of body work also apply in front of the camera.
Process of a professional editorial shoot
| Phase | Tasks | Participants |
|---|---|---|
| Concept development | Moodboard, storyline, color palette | Creative Director, Label |
| Casting & Booking | Model selection, contracts, briefing | Model agency, photographer |
| Location Scouting | Check locations, permissions | Producer, photographer |
| Shooting day | Styling, makeup, photography | Entire creative team |
| Postproduction | Image selection, retouching, export | Photographer, retoucher |
| Publishing | Magazines, socials, website | Label, agency, PR |
Checklist: Am I ready for an editorial shoot?
- ☐ Professional agency or management available
- ☐ Current model portfolio with strong images
- ☐ Casting experience and set routine
- ☐ Understanding of the brand and concept
- ☐ Flexibility for travel and spontaneous changes
- ☐ Basic knowledge of light and camera position
- ☐ Willingness to implement feedback directly
Which cities offer the best opportunities for male models?
Editorial jobs arise wherever strong creative industries and fashion-conscious labels come together. As an agency with strong national and international networking, we work from our model agency Berlin just as well as with teams in Hamburg – here, a look at the model agency Hamburg is helpful. For everyone who wants to enter the international markets: become a model in London and become a model in New York are realistic goals with the right foundation. And for those who are just starting out, you’ll find all the important information on the topic of become a model in Frankfurt.
Frequently asked questions about the OKYO editorial and working as a male model
How can I apply as a male model for editorials?
The most direct way is through a reputable model agency. Prospective candidates should first inform themselves about reputable model agencies and then apply directly via apply now. It is important to have an up-to-date portfolio and a clear understanding of which segment – editorial, catalog, commercial – you are aiming for.
How much do male models earn for fashion editorials?
The compensation varies greatly depending on the brand, usage rights, and the model’s fame. A good overview of realistic income ranges is provided in the article How much does a model earn?. It is important to know: editorials for emerging brands like OKYO are often portfolio projects with moderate fees, but with high image value. Those who want to start part-time can find helpful information under the topic Modeling part-time.
Do I need a certain body height for streetwear editorials?
No – streetwear editorials are much more open in this regard than classic runway jobs. Labels like OKYO are looking for characters and authenticity. Those who want to find out more about the common requirements will find details at Become a model for large sizes or in the section Become a curvy model. The most important thing is: posture, expression and professionalism.
Are there costs involved with a model agency?
Serious agencies do not charge any upfront fees. If you are unsure, you should read the article Does a model agency charge money? and also inform yourself about model agencies without fees. An overview of the best-known addresses can be found under Top 10 model agencies. Those who already know which agency interests them will find valuable tips for the first contact under the topic How to contact a model agency.
More about professional model work: Learn more on cmmodels.de/modelagency/ how we connect models and clients — or apply directly as a model at CM Models.
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