Simon for DefShop – Streetwear meets Elegance on Mallorca
When concrete aesthetics meet marble floors, when a hoodie glows in the light of gilded wall lamps – something is created that shakes up the fashion world. Exactly that has been achieved by Simon: In one of the most impressive villas in Mallorca, our model has produced a campaign for the Berlin streetwear giant DefShop, proving that style knows no boundaries. This production is more than a job – it is a statement.
DefShop meets Mallorca: A campaign between two worlds
DefShop is one of the most well-known streetwear labels in the German-speaking region. The Berlin brand stands for urban street culture, for authentic looks and for a community that sees fashion as a way of life. The fact that the latest campaign was not created in the jungle of Berlin’s big city, but in a baroque villa on Mallorca, is no coincidence – it is a deliberate contrast that works.
Simon, our model, was cast for this extraordinary production because he embodies exactly what DefShop is looking for: authenticity, a strong presence in front of the camera, and the ability to blend into any environment without losing his own energy. Those who want to know what the requirements to become a model generally are, will find a detailed overview with us – yet Simon’s career shows that in the end it always comes down to the overall impression.
The Location: A Villa as a Studio Set
The filming took place in a private residence featuring baroque stucco decorations, gilded wall elements, and luxurious marble floors. High panelled ceilings, antique mirrors, and heavy silk damask furniture create a backdrop usually reserved for haute couture editorials. Exactly this tension – urban street style in an aristocratic setting – is the real protagonist of this campaign.
The lighting concept of the production enhanced this effect: warm, soft light emphasized the texture of the hoodies and oversized jackets, while the golden wall paneling in the background added depth. The result are images that remain immediately memorable.
What DefShop communicates with this campaign
Streetwear has long since entered the mainstream – yet many brands struggle to stay relevant. DefShop solves this problem with a clear visual language: stepping out of the familiar urban setting, into a world usually reserved for designer labels. The message: streetwear is universal. It works just as well on the street as in the villa. This is a bold concept – and Simon carries it with a self-assuredness that can only come from genuine experience.
“The special thing about this production was the silence in the room as soon as we started shooting. The contrast was so extreme – and exactly that carried the look.”
Simon’s path to this campaign
Behind every successful campaign job lies a story. For Simon, it all began with the consistent building of his portfolio, the willingness to take castings seriously and to appear professionally. Anyone who wants to understand the steps to become a model quickly realizes that the path is not always straightforward – but it is planable.
Simon brought with him from the start what agencies and clients are looking for: the correct model measurements and requirements, natural movement confidence and the mental strength to deliver under pressure. Especially the latter is crucial for big campaigns: crew, time pressure, changing light and complex set logistics demand concentration and flexibility.
From Casting to Set
The process behind a big campaign job always follows a similar structure. The casting at CM Models is the first step – and it decides everything. Clients like DefShop clearly communicate what type they are looking for: authenticity, presence, no exaggerated poses. Simon delivered exactly that.
Who wants to prepare a casting should know: preparation is not perfectionism. It’s about appearing relaxed and present, bringing a model portfolio for the casting that shows real versatility – and making the client forget that they are currently selecting.
Why Mallorca was the perfect setting
The island is long gone as just a holiday destination. Mallorca has established itself as a sought-after production location for international campaigns. The light is unique: soft, warm, natural – and it goes perfectly with urban fashion looks that are usually photographed under harsh city lights. Add to that the infrastructure: villas, crew, logistics – everything available, everything professional.
Streetwear in elegant surroundings: Why this trend is changing the fashion world
The fashion world has undergone a remarkable transformation in recent years. What was once a clear distinction between luxury fashion and streetwear has long since blurred. Major fashion houses are collaborating with streetwear labels, and conversely, urban brands are positioning themselves with high-end productions. This trend is directly reflected in the major fashion shows – whether at the Fashion Week Berlin, the Paris Fashion Week dates or the Milan Fashion Week dates: streetwear has become couture territory.
Those following the Big 4 Fashion Weeks see this development in real time: hoodies on the runway, sneakers with evening gowns, caps next to fur. The style contrast is the statement. The DefShops Mallorca campaign with Simon is a perfect example of how this philosophy works in the visual world.
What models need to bring to such productions
Not every model can embody streetwear and elegance at the same time. It requires a certain kind of poise – relaxed enough for the urban look, confident enough for the sophisticated setting. This is a quality that can be trained: through experience, through good runway and catwalk tips, through understanding how one’s body appears in space.
A serious agency recognizes this potential early on. Those who want to know what a serious model agency consists of will find clear criteria with us – because the difference between professional support and unscrupulous offers is crucial for a career.
Overview: A glance at the campaign
| Aspect | Detail |
|---|---|
| Customer | DefShop (Berlin) |
| Model | Simon (CM Models) |
| Location | Private villa, Mallorca |
| Style | Urban streetwear meets baroque ambiance |
| Special feature | Gilded walls, marble, luxurious lighting |
| Campaign format | Lookbook / Editorial |
| Category | Fashion campaign |
What you can take from Simon’s success
Simon’s campaign for DefShop is not just a beautiful job – it’s a textbook example of what professional modeling is all about. Those aiming for a similar career should clarify some basic questions first. First: Minimum height for a model agency – this is often the first question aspiring models ask. However, the industry is becoming more open. Today, becoming a model in larger sizes is a real career path, just like the route as a curvy model.
Those who don’t want a traditional agency with strict requirements can turn to a model agency without a minimum height. And those who want to start part-time can find all relevant information about working hours, earnings, and entry under part-time modeling.
It is also important to consider the topic of money: How much does a model earn really? And do you have to pay money for an agency? Reputable agencies do not ask for advance payments. Those looking for a model agency without fees should take a close look and use our checklist if in doubt.
Checklist: How to prepare for your first campaign job
- ☐ Compile an up-to-date model portfolio
- ☐ Refresh casting photos professionally
- ☐ Provide current and accurate measurements
- ☐ Maintain a complete agency profile
- ☐ Read the client’s briefing in advance
- ☐ Coordinate outfits and styling
- ☐ Plan for punctuality and flexibility
- ☐ Post-job: Seek feedback
What aspiring models should specifically do
- Choose an agency carefully
- Regularly update your portfolio
- Treat castings seriously and prepare for them
- Actively build a network
- See feedback as an opportunity
- Train and demonstrate style confidence
Those who don’t have an agency yet can apply directly through our Apply now form. The first step is often the most difficult – but it is manageable. Whether you want to start in Berlin with a model agency, are looking for a model agency in Hamburg, or are drawn to Frankfurt as a modeling location – the possibilities are numerous. And for those thinking internationally: Becoming a model in London or in New York is also a realistic goal, if the foundation is right.
Frequently asked questions
How does a campaign production like the DefShop series work?
A campaign production starts with the client’s briefing and casting suitable models. This is followed by location scouting, concept development, and production preparation. On set, a team of photographers, stylists, art directors, and makeup artists work together. The model receives detailed information about looks, timing, and expectations in advance. The actual shooting lasts between one and several days, depending on the scope.
What requirements do I need to work for a brand like DefShop?
The key factors are authenticity, a strong portfolio and a credible presence in front of the camera. DefShop and similar streetwear brands are not looking for classic high-gloss models, but rather personalities with real style. The model measurements and requirements vary depending on the campaign concept – more important than perfect numbers is the overall impression. A professional accompaniment by a reputable agency significantly increases the chances.
Can I get such productions as a beginner?
Yes – but the path there is structured. Anyone who wants to contact a model agency and position themselves professionally should first build a strong portfolio, attend castings and gain experience in smaller jobs. Large campaign jobs usually follow after a phase of network building and several successful productions. The Top 10 Model Agencies regularly place beginners with notable clients.
How important is the location in a fashion campaign?
The location is part of the visual language of a campaign. It conveys values, moods, and the brand’s positioning — sometimes more strongly than the product itself. Mallorca as a backdrop communicates lifestyle, light, and a Mediterranean lightness that adds a new dimension to urban streetwear. Customers choose locations strategically: they should appeal to the target audience and enhance the product’s look.
More about professional model work: Find out on cmmodels.de/modelagency/ how we connect models and clients — or apply directly as a model at CM Models.
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