Find the perfect model agency? That can be difficult! Ideally you should rely on ratings, recommendations and experiences from other models. Through their opinions and statements you can already learn a lot about a model agency. But before you decide on a specific model agency, the first step is the search! So let’s look for the perfect model agency!
Reputation and Website: Search and Find with Google
Pretty much everyone will start their search either on Google or on Instagram. Probably Google! Search engines are already an extremely good indicator, because they show you who is making an effort for his media appearance. Search engines like Google try hard to show you as a user only the content that might be really interesting for you. Apart from the advertisements you will usually only find the recommended model agencies at Google & Co.
Start your search regionally
Before you look for a model agency in Milan or New York, look for a good agency in Germany that can represent you for all important cities. In which city your model agency is located is not significant. Large agencies work for the entire German market. You should focus on getting into one of the best German agencies! Start your search with the keyword model agency and the name of the closest largest city with at least one million inhabitants. Exceptions may be Frankfurt and Düsseldorf, otherwise you should always orient yourself to the nearest, larger city. Then search for
- Model Agency Berlin
- Model agency Hamburg
- Model agency Cologne
- Model agency Munich
References and news on the website
On the website of every model agency you should find references, but also news. Here the agencies write about new jobs, commercials and photo shoots. If you don’t find any updates about new jobs on the agency page, this is not advantageous. Always check to see if you can find references and customers. Here you can get an idea of the customers the agency works for and thus you can find your perfect target group. In the last step, check the model board. How many models does the agency represent? Is it 500 or only 50 selected models? Every job planning and every travel planning costs time and money. The more models an agency represents, the less time it can invest in a single model. So take a look at how meaningful the portfolios are and compare different model agencies with each other. That way you can make the best impression on yourself! Let’s summarize again which points you should check on the websites of model agencies:
- News, Blog and Job Postings
- Customers and References
- Number of models
- Compare different modelboards
Rating on Google, Facebook and other portals
In the next step you can look at reviews on the different portals. Two important clues: Watch how many ratings model agencies have. Is it just two or are there 20 reviews? The more ratings, the better you can get a meaningful picture. What you should also pay attention to is the average number of stars. Is the number above 3.5 or below? If the agency has over 3.5, you can usually expect it to do a good job. When the agency creates 4 stars, you can assume that it does very good work. Individual negative comments should be checked, because model agencies often receive negative ratings from models that have not been accepted. With 50 applications that a model agency receives every day, not every model gets a feedback and therefore there are sometimes negative reviews without a real reason. Don’t let single negative reviews dissuade you from a model agency if the majority of the reviews are good. You usually get the most objective reviews from Google and Facebook. Many millions of German users are registered here and therefore the potential to have a meaningful amount of ratings is greatest. Besides the evaluation portals you should always take a look at the social networks!
Find model agency on Instagram and YouTube
Of course, model agencies are not only represented on Instagram and YouTube. Nevertheless, it is usually the most important networks for model agencies to find young models. Here you can look exactly the same as in the Blog of the agency whether the agency represents good customers, offers various jobs and strives for regular Postings.
You will find most model agencies on Instagram, because Instagram is made for model agencies! Photo, photo and sometimes a video! In any case, take a look at the social media channels of model agencies, because here you can also judge whether a model agency makes an effort or whether it does something without passion.
These were our tips to help you find your perfect modeling agency. We wish you every success!
Apply for CM Models
If you want to apply in our model agency, then maybe you have already found the right agency for you! All information can be found here:
- Model Application