Creator & Influencer Cooperation: 22 Tips for Fashion Companies – TikTok, Insta, YouTube & Co.
Creator & Influencer Collaboration: 22 Tips – Learn here why working with influencers can be so valuable for fashion companies and how they can benefit from increasing reach, credibility, targeting, increasing sales, improving brand image, cost effectiveness and increasing online presence. In addition, you’ll get 22 creative tips for videos in which content creators incorporate fashion and brand to promote their products on TikTok, Instagram, YouTube & more. Whether it’s outfit options, accessories, must-have products or the right colors, these tips will help you create an interesting and engaging marketing campaign and showcase your products to a wider audience.
Little tips for everyday marketing! An interview with the TikTok Pros from our social media agency.
Why Creator & Influencer at all?
Collaboration between a brand and an influencer (also called a creator) can have many benefits. Here are some of them:
- Increase the range
- Target group approach
- Sales increase
- Improved brand image
- Increase online presence
Increase the range
Influencers often have a large number of followers, which allows the brand to increase its reach quickly and effectively.
When an influencer speaks positively about a product, it is perceived as more credible and authentic than when the brand promotes the product itself.
Target group approach
Influencers often have a very specific audience, which allows the brand to target their audiences and sell their products to those groups.
When an influencer positively promotes the brand’s products, it can lead to an increase in revenue and sales.
Improved brand image
By working with influencers who have a positive image, the brand image can be improved and the brand is perceived more positively by the public.
Compared to traditional advertising campaigns, working with influencers can be more cost-effective and still have a big impact on the target audience.
Increase online presence
When an influencer posts on social media platforms like TikTok, it can help increase the brand’s online presence and improve its visibility in search results.
22 Tips! Promotion with Content Creator / Influencer
Direct and spontaneous without going directly into high fashion or street wear, what would be 22 tips you can share for TikTok, Instagram, YouTube & Co?
Here are 22 tips for creative videos where content creators bring in the fashion/brand:
- Show different outfit options that you can create with your brand
- Use stop motion to show your products in action
- Make a video about how to wear different accessories
- Show how to combine a specific garment to create different looks
- Make a tutorial video showing how to wear a certain hairstyle or makeup with an outfit
- Share your favorite looks of the season and how to wear them
- Give tips on outfit planning for different occasions, such as weddings or business meetings
- Show how to recycle or reuse garments
- Take part in TikTok challenges that revolve around fashion and beauty
- Make a video about how to properly wash and care for clothes
- Show users how to properly store and organize their clothes
- Use text overlays to share important information about your brand or products
- Make a video about how to combine different patterns, for example, stripes and checks
- Give tips on choosing the right colors for different skin types and occasions
- Create a video that shows behind the scenes of your brand and how the products are made
- Show users how to make a particular accessory themselves, for example, a bag or a scarf
- Make a video about how to fit a garment for different body types
- Share a list of must-have products for any season or occasion
- Make a video about how to repair clothes
- Show users how to wear different shoes with one outfit
So, we need two more, let me think for a second:
- Give tips on buying clothes that are durable and sustainable
- Make a video about how to put together an outfit for different seasons
22x Thanks for your answers! This will surely help some to improve or even start their collaboration! Merci!
33 TikTok Video Tips: Fashion
If you’re a fashion business looking to establish a presence on TikTok, there are a few things to keep in mind. In this interview with TikTok experts from a social media agency, we give you tips and recommendations for frequency and the best times to post on TikTok. We’ve also compiled a list of 33 ideas for fashion videos on TikTok that might be popular with users. From showcasing your latest collection to sustainability topics and accessory tutorials, there are plenty of creative ways to succeed on the platform. Read on to learn more!
33 TikTok Video Tips: Fashion
TikTok! How to!
Social Media One and our digital marketing unit: social media meets performance. Find out more here: