Beach Fashion Brands: Women x Men

SUMMER, SUN, BEACH – AND THE PERFECT OUTFIT TO GO WITH. ANYONE WHO WANTS TO LOOK GREAT AT THE SEASHORE OR IN THE THERMAL BATH DURING THE HOLIDAY SEASON CAN’T DO WITHOUT THE RIGHT BEACHWEAR BRANDS. WHETHER STYLISH BIKINIS AND SWIMSUITS FOR WOMEN OR COOL BOARD SHORTS AND BEACH SHIRTS FOR MEN: THE SELECTION OF HIGH-QUALITY SWIMWEAR IS HUGE – AND AT THE SAME TIME OVERWHELMING. WE SHOW YOU WHICH BRANDS ARE CURRENTLY SETTING THE TONE, WHAT THE SEASON’S TRENDS ARE, AND HOW YOU CAN PUT TOGETHER YOUR PERFECT BEACH OUTFIT. INCLUDED: INSIDER KNOWLEDGE ABOUT Asos, Janthee Berlin, AND Palm Angels – THREE BRANDS THAT COULD HARDLY BE MORE DIFFERENT, BUT TOGETHER COVER THE ENTIRE SPECTRUM OF MODERN BEACHWEAR.

Overview hide

Beachwear for Women: Trends, Labels, and Must-Haves

Beachwear for Men: Between Streetwear and Luxury

Brand comparison: Asos vs. Janthee Berlin vs. Palm Angels

How to become a beachwear model: Your way into the industry

Common questions about beachwear and modeling in swimwear

Beachwear for Women: Trends, Labels, and Must-Haves

The swimwear market for women has evolved significantly in recent seasons. It’s no longer just about function – swimwear is fashion. Anyone who wants to turn heads at the pool or beach goes for well-thought-out designs, high-quality materials, and a distinctive look. Three particular styles currently dominate:

Retro cuts with high-waist bikinis
Minimalist monochrome design
Prints with tropical or geometric patterns
Straps and asymmetrical cuts
Sustainable materials made from recycled fibers

Who wants to impress not only at the beach, but also become a Curvy Model or make a name for themselves in the fashion world will find all the information about becoming a model in larger sizes with us. Because beachwear is made for all body shapes – and the industry has finally realized that.

Asos Beachwear: Trendy, accessible, versatile

Asos is the go-to destination for many when it comes to affordable and at the same time trendy beachwear. The British online label offers an almost endless selection – from classic swimsuits and bikinis to complete beach looks including pareos and oversized shirts. Particularly practical: Asos offers its own range of sizes, ranging from XS to plus sizes. Those who want to know which Measurements and requirements are relevant in the fashion world will find interesting parallels – because Asos is increasingly focusing on diverse body types in its brand communication as well.

Asos beachwear is characterized by fast trend adaptation. What is shown on international runways – for example at the Paris Fashion Week or the Milan Fashion Week – often appears in a modified form in the Asos range a few weeks later. For fashion-conscious people who want to stay close to the zeitgeist, this is a clear advantage.

Janthee Berlin: Berlin cool meets beach feeling

Janthee Berlin represents a different segment: The brand from Germany’s capital combines urban style with beachwear, creating looks that work just as well at the lake as on a Berlin rooftop terrace. The designs are often clearer, more geometric, and less playful than those of other beach brands – entirely in the spirit of the Fashion Week Berlin. Anyone who knows and appreciates German fashion designers will recognize a familiar handwriting at Janthee Berlin: minimal, quality-conscious, with presence.

Especially popular are the bikini sets, which stand out for clever details: adjustable straps, high-quality closures, and fabrics that retain their shape even after multiple exposures to chlorine or saltwater. For women who not only look good at the beach but also want to model part-time, such looks are ideal for castings and lookbooks.

Beachwear for Men: Between Streetwear and Luxury

For a long time, men’s beachwear was a neglected segment – one-size-fits-all swim shorts and a few flip-flops, and that was it. This has fundamentally changed. Today, the range extends from sporty-functional board shorts to luxurious designer pieces that impress just as much on the beach as on a yacht.

“Men’s beachwear is the new streetwear – whoever has learned how to wear clothes on the catwalk also knows how to make a statement at the beach. The body is the model, the look is the message.”

Palm Angels: Luxury Streetwear for the Beach

Palm Angels has evolved from a niche label into a global luxury streetwear brand. The beachwear of this Italian-American label combines skate culture with high-fashion aesthetics – a look that works just as well on the New York Fashion Week as it does on the beach in Malibu. Characteristic features include large logos, saturated colors, and a deliberately relaxed cut of the swim trunks.

Palm Angels pieces are an investment – the prices are significantly higher than mass-market levels. In return, you get quality that can be worn across seasons and a brand awareness that is recognized within the scene. Those who want to know how models present these looks on international shows will always find Palm Angels on the runways at the Big 4 Fashion Weeks – sometimes even with references to the London Fashion Week.

Beach styling for men: The essential basics

Regardless of the budget: A good beach look doesn’t need expensive logos. What matters is fit, quality, and the right combination. Those who know runway and catwalk tips know: Posture and confidence often make more of a difference than the label.

Swim shorts: Knee-length is timeless
Top: Linen shirts and rashguards
Shoes: Leather sandals instead of cheap flip-flops
Accessories: Sunglasses and straw hat
Bags: Canvas tote instead of plastic bag

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Brand comparison: Asos vs. Janthee Berlin vs. Palm Angels

To make your decision easier, we have summarized the three brands in a clear table. All three offer beachwear for women and men – but with very different approaches, price ranges, and target audiences.

Criterion	Asos	Janthee Berlin	Palm Angels
Price Range	Affordable to moderate	Moderate to premium	Luxury
Target Group	All age groups	Urban, 20–40 years	Fashion-insiders, 18–35
Style Direction	Trendy, versatile	Minimalist, urban	Streetwear, luxury
Sustainability	Partly recycled materials	Focus on quality	Not a main priority
Availability	Online, worldwide	Online, selected stores	Flagship stores, online
Size Range	XS–4XL	XS–XL	XS–XXL

How to become a beachwear model: Your way into the industry

Beachwear photo shoots belong to the most coveted jobs in the modeling industry – sun, sea, top brands. But the way there is structured and requires preparation. Who dreams of standing in front of the camera for brands like Janthee Berlin or Asos should know what matters.

First of all: The requirements to become a model are not as strict as many think. Of course, there are classic requirements, but especially in the swimwear segment, presence, body awareness, and a well-groomed appearance count at least as much as bare measurements. Anyone who wants to know exactly which minimum height model agencies require should inform themselves – because there are also model agencies without a minimum height that specialize specifically in swimwear and lifestyle campaigns.

The first step is usually a casting at a model agency. A professional model portfolio for the casting is essential. Those just starting out can find valuable tips on how to prepare for a casting optimally. Geographically, the options are diverse: from a model agency in Berlin through a model agency in Hamburg to international markets such as become a model in London or become a model in New York – the beachwear industry is global.

Who wonders how much a model earns should know: swimwear campaigns for international brands are among the better-paid jobs. It is also important to clarify in advance whether a model agency charges fees – reputable agencies do not. Be sure to look for model agencies without fees and inform yourself about reputable model agencies before signing a contract.

Checkliste: Strandmode-Shooting optimal vorbereiten

☐ Have current photos taken in swimwear
☐ Update your model portfolio with a swimwear look
☐ Research and contact a suitable agency
☐ Contact a model agency professionally
☐ Carefully review contract terms
☐ Build and maintain a social media presence
☐ Apply to Top 10 Model Agencies
☐ Apply now and start your career

Those who are still unsure whether modeling is the right choice can first model part-time – this provides experience without putting everything on the line right away. The exact steps to become a model are manageable, as long as you know how to proceed.

Common questions about beachwear and modeling in swimwear

Which beachwear brand is the best choice for a small budget?

Asos bietet das beste Preis-Leistungs-Verhältnis im Badebekleidungsbereich. Mit regelmäßigen Verkaufsaktionen und einer riesigen Auswahl finden Sie hier Bikinis, Badehosen und Strandoutfits in vielen Größen – ohne tief in Ihre Tasche zu greifen. Für angehende Models ist Asos auch eine gute Wahl, um erste Badebekleidungsauftritte für Ihr Portfolio zusammenzustellen.

How does Janthee Berlin differ from other German beachwear brands?

Janthee Berlin focuses on a minimalist, urban style typical of the Berlin fashion scene. Instead of bold prints, clean lines and well-thought-out cuts dominate. The quality of the materials is above average, justifying the slightly higher prices. Those who want to carry the spirit of the Berlin Fashion Week even at the beach are right with Janthee.

Is Palm Angels also suitable for aspiring models?

Palm Angels primarily targets an experienced fashion audience and luxury segment models. For beginners, it is recommended to start with more accessible brands and to inform yourself about the steps to become a model. Those who have already gained experience and wish to qualify for high-end campaigns should present themselves to reputable modeling agencies that facilitate such collaborations.

What body measurements do I need for beachwear photo shoots?

The requirements vary greatly depending on the brand and segment. While classic high-fashion agencies require specific model measurements and requirements, many swimwear labels today focus on diversity. Particularly brands like Asos consciously work with models of different sizes and body shapes. Those who want to know more will find all the details about the requirements to become a model in our comprehensive guide.