First article in fashion magazine – Our virtual influencers Zoe and Ella with the big Insta stars, in one magazine! Now in the new issue, including interviews with Sarina Nowak (Curvy Model), Kasia Lenhardt and cover story with Louisa Mazzurana. FIV Magazine (Issue #6), the first German-language report about our digital avatars Zoe & Ella.
FIV Magazine: “Virtual Influencers: Tomorrow’s Future?”
Artificial avatars, inlfuencers, whatever, a hot topic in advertising, especially for innovative companies and first movers (i.e. companies that are the first to pick up new ideas. “Virtual Influencers: Tomorrow’s Future?” – You can read the e-Magazine free of charge, online:
- “Virtual Influencer: Tomorrow’s Future?” (external)
Virtual influencers: Social trend
CM Models is the first model agency in Europe with virtual influencers. Exclusive and new! For many, virtual or digital influencers are something completely new. Especially for marketing strategies. International examples like Lil Miquela show that it makes little difference to people whether the star on Instagram is “real”. What is “real” on Instagram? The virtual and the real world are getting more and more mixed up. Instead of classical marketing methods (TV, poster) more and more brands are changing to modern marketing methods like social marketing and even more special influencer marketing.