Louis Vuitton – A name that is not only known to fashion fans, it has stood for French luxury and craftsmanship for more than 160 years. Starting out as a suitcase manufacturer, the company has developed into one of the largest fashion groups in the world, fulfilling the dreams of many enthusiasts with its characteristic designs. Louis Vuitton expanded its range of products to include countless fashion and lifestyle products such as clothing, bags, shoes and accessories.
Louis Vuitton – History and development of the High-Fashion Empire
The unique story begins in 1837, after the young Louis Vuitton set off for Paris to begin his apprenticeship as a suitcase maker with “Monsieur Maréchal”. After a few years of experience, he opened his own workshop in 1854, thus laying the foundations for a later empire. Vuitton soon had great success and opened another workshop – the French jet set loved suitcases. In order to offer them better protection, over the years he and his son developed the Tumbler lock, which is still used today. He created the legendary pattern “Damier” by Louis Vuitton based on the design of his kitchen tiles – this too still adorns numerous bags and suitcases today. After Tot Vuitton’s death, his son took over the company and designed the “Noé” and other well-known bags. Until the 1980s, Louis Vuitton experienced some ups and downs, with frequent takeovers or bad business figures. In 1987 the French spirits manufacturer Moët Hennesy bought the company and with the introduction of new bags, as well as the first fashion line including shoes, and accessories such as scarves, shawls or belts, made it into today’s global corporation LVMH.
Especially with the creative direction of Marc Jacobs, Louis Vuitton experienced a real boom at the beginning of the 2000s – he created the It-Bags, which became famous through stars like Paris Hilton or Kim Kardashian. The French company became one of the leading luxury goods groups in the world. When buying a product, customers today not only buy the highest quality craftsmanship and design, but also a piece of history. Stars and celebrities, such as the Kardashians or Emma Stone and supermodels like Miranda Kerr or Alessandra Ambrosio are regularly seen with Louis Vuitton designs.
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Fashion shows between Japan, Paris and Alice in Wonderland
At Louis Vuitton, creativity and uniqueness play one of the main roles …whether in designs, collaborations or fashion shows. Especially the latter often not only enchants the audience of the shows, but also many fans of the brand, who watch the fashion shows on YouTube. Here you can see the three most popular and extraordinary shows of the luxury brand.
Exotic scenery and insane show at French luxury brand
This unique show by the French fashion house for their Cruise 2018 collection took place in the middle of the exotic and breathtaking Miho Museum in Kyoto, Japan. In front of a breathtaking backdrop the models presented the collection and caused a mega sensation with the audience. Together with the music the show created a truly magical feeling and let the audience from home take part in this special fashion show.
Kim Kardashian at the rainbow show by Virgil Abloh
The first show of the new Men’s chief designer Virgil Abloh in Paris caused quite a stir and not only thrilled the audience, but also the fashion world and fans on YouTube. Louis Vuitton built a catwalk in rainbow colours in an exclusive setting in the middle of a castle park in Paris. In addition, specially arranged people in the audience, dressed to match the colours of the rainbow in their section, made the catwalk shine. In the audience sat celebrities like Kim Kardashian, her husband Kayne West or Kylie Jenner with ex-boyfriend Tyga. The collection itself, as well as the extravagant show made this one of the most exciting fashion shows in the history of the French luxury label.
Alice in Wonderland at Virgil Abloh’s Fall/Winter 2020
The Autumn/Winter 2020 fashion show under Virgil Abloh’s creative direction was once again a complete success and a mega eye-catcher. This time the audience found itself in a kind of “Alice in Wonderland” location with huge scissors, keys or trees in the middle of a turquoise cloudscape. The collection was just as creative, with suits in the same sky look or futuristic bag designs. Here too Virgil Abloh proved his enormous talent and his incredible creativity, which Louis Vuitton lifted into a whole new fashion dimension in the last 2 years.
Campaigns – Feeling of freedom and weightlessness at LV
Campaigns should trigger an emotion in potential customers. Especially at Louis Vuitton you can often feel the feeling of elegance, freedom and luxury. With especially beautiful and captivating campaign videos, the French fashion house manages to impress you again and again, as with the following three campaigns.
Lightness at Emma Stone in dreamlike settings
The campaign for Les Parfums in cooperation is considered one of the most successful and most viewed campaigns of the French luxury group. On YouTube alone, the video has reached more than 15 million views to date. The American actress, who won an Oscar for her film LaLa-Land, can be seen cruising here at various moments, whether on the beach, on a stage or in a convertible by the sea, and embodies lightness and freedom with the scent of Louis Vuitton – Beyonce’s Song XO runs in the background. Definitely one of the most beautiful and successful campaigns ever.
Freedom by travelling with LV-Bags
For this campaign, Louis Vuitton created a kind of short film, reflecting in a special way the spirit and origin of the company, namely travel. The model embodies a feeling of freedom and elegance in the middle of the desert, driving an old convertible. Dressed with Louis Vuitton, the bags with their classic LV patterns are the perfect travel companion.
Colored LV case – make you fly
An interesting campaign was created for the new suitcase collection of the French traditional house, in which the models float through the air together with the suitcases. The suitcases are colourful and mega light and embody the new generation of the brand – above all colourful! One of the coolest and most creative campaigns Louis Vuitton has ever produced.
Mega hype through collaborations with art and streetwear
Louis Vuitton is probably the brand that created and still creates the greatest demand in its collaborations with various brands or artists. Some of these collaborations are still considered “iconic” by fans and have often become real capital investments. The three videos below show the prime examples of the brand.
Contemporary artists created unique collection for LV
The French luxury company quickly recognized the hype behind collaborations with other designers or artists. For their Artycapucines Collection, however, Louis Vuitton worked with not one but six contemporary artists and designed a collection of bags that is still unique today. The artists include Sam Falls, Urs Fischer, Nicholas Hlobo, Alex Israel, Tschabalala Self, and Jonas Wood. All of these artists have their own unique way of interpreting art and are successful worldwide. Their designs for Louis Vuitton reflected this in an individual way and generated enormous demand from customers.
Jefree Stars Louis Vuitton X Supreme Collection
No brand collaboration in the world has caused as much hype as the one between the French luxury label Louis Vuitton and the American skater label Supreme. As contrary as the two brands are, they harmonized perfectly in their collaboration and triggered record sums in reseller platforms. This can be seen, for example, in a video by the American beauty influencer Jeffree Star. As one of the most successful youtuber and make-up entrepreneurs in his industry, the American simply treated himself to the complete collection and presented it in a haul on YouTube. Definitely a good investment, because a hoodie, like Jeffree Star’s friend wears it, often made 10.000 Euro and more at reselling platforms like StockX.
“Art meets Fashion” – iconic collection by Jeff Koons
Jeff Koons is considered one of the most successful and exciting artists of modern art. His sculptures and works of art fetch millions of dollars at major auction houses. In cooperation with Louis Vuitton, the American created a collection consisting of handbags and accessories. With his extraordinary designs, Koons met 100% the taste of Louis Vuitton fans worldwide. His Pieces are a real classic, almost iconic, and still show a steadily growing value today.
Influencer as new “supermodels” and brand ambassadors of high fashion
In times of social media, influencers have enormous power and influence, especially on young people. When stars like Kylie Jenner with over 100 million Instagram Followers link a brand in their posts, this usually means huge sales increases for a company. Consequently, companies are interested in working with influencers and using their influence for PR purposes. Louis Vuitton has also been following this trend for several years and has worked with actors such as Cody Fern and the Youtubers Emma Chamberlain and the Dolan Twins.
“No Gender Rules” with the actor Cody Fern
The actor Cody Fern, not only known from the series American Horror Story and American Crime Story, but also for his fight and commitment to fight against gender roles or “Gender Rules”. The Australian likes to wear make-up and presents himself in public or on magazine covers. Even when it comes to clothing, there is no such thing as “men’s or women’s clothing” – he wears what he likes and what he feels like wearing. Louis Vuitton also obviously shares his strong and tolerant opinion and regularly invites the 31-year-old to fashion shows. In addition, they recently produced a video with Cody Fern in which the actor is fitting for the next show and wonderfully demonstrates how men can also wear “women’s clothing” optimally.
Influencerin Emma Chamberlain as a guest of Louis Vuitton
Emma Chamberlain is one of the biggest and most successful youtube and influencer and inspires millions of viewers with her videos. No wonder that brands like Louis Vuitton are also courting her and want to work with her. Among other things, the American is a welcome guest at the brand’s fashion shows and is naturally equipped with luxury fashion from top to bottom. Of course, the 18-year-old was again present at this year’s Cruise Show and shot a kind of Vlog together with Louis Vuitton, who accompanied her from the preparation to the actual fashion show. Not only entertainment, but in any case a good advertisement for the luxury company.
Comedy-Youtuber Dolan Twins at first Louis Vuitton Show
The Dolan Twins, consisting of the American twins Ethan Grant and Grayson Bailey, are two youtubers and influencers that have almost 11 million followers on YouTube alone. Especially their comedy videos have brought them huge success in the last few years. Louis Vuitton also seems to be a fan of the two and negotiated a contract with them in which the Youtubers are part of campaigns, Youtube videos or fashion shows. For the Spring/Summer Show 2020, the French luxury house shot an exclusive VLOG, which shows the twins before their first big Louis Vuitton show and lets them experience first hand how they become part of the fashion world.
BTS at Virgil Abloh and prominent fans of his collections
The designer and founder of OFF-WHITE Virgil Abloh is currently the most popular designer in the fashion world and has been the chief designer for Louis Vuitton’s men’s collection for the last 2 years. With his extraordinary designs and his down-to-earth manner the 39-year-old has become a real darling among the celebrities. His good friend Naomi Campbell gets a glimpse behind his life and his collections for an interview with the British Vouge and also the fashion blogger Loïc Prigent gets the American at his famous fashion vlogs, among other stars, like Emma Chamberlain in front of the camera.
Here is an interview between the probably hottest designer of our time, Virgil Abloh, the Mens chief designer of Louis Vuitton and the British fashion icon Naomi Campbell for the YouTube channel of Vogue UK. It’s easy to see that they have been friends for years and it’s just fun to listen when Abloh talks about the different steps of his career and his collections for Louis Vuitton.
Hands-on and rare insights through Loïc Prigent
On his Youtube channel, Frenchman Loïc Prigent shoots exclusive “behind-the-scenes” videos with the most popular designers and collections, taking fashion fans on a unique journey to gain a unique insight into the fashion world. The video consists of short interviews with the celebrity guests as well as first previews of the collection. Also at the Louis Vuitton Fall-Winter 2019 fashion show Prigent was present with the camera and caught stars like Emma Chamberlain, Jaden and Willow Smith or Emma Stone.
Fashion-Vlog Spring/Summer 2020 – with Emma Chamberlain and Cody Fern
Once again an exciting video of the French fashion blogger Loïc Prigent at this year’s spring/summer fashion show in Paris. Besides the first-class show itself, many prominent guests such as Emma Chamberlain, Cody Fern, Laura Harrier or Elane Zhong were present and made the event a real spectacle. All of the guests present, without exception, were enthusiastic about the show and especially the collection and reported in short interview sections which of the hip pieces they definitely wanted to have.
The most interesting questions & Answers about Louis Vuitton
With such a great and long story, it is clear that many questions arise. Here you will find the most frequently asked questions and answers about the label Louis Vuitton.
Where does Louis Vuitton come from?
Louis Vuitton is from Paris, France.
How much does a Louis Vuitton bag cost?
A small Louis Vuitton bag starts at a price of about 380 euros. The prices vary of course in terms of material or limitation and can sometimes be over 5.500 Euro.
What material do Louis Vuitton bags have?
Many Louis Vuitton bags, especially those with the famous Monogram Canvas are not made of leather but of a vinyl-impregnated cotton fabric. This material is much more resistant to dirt or abrasion than leather.