Nike Commercial with Lisa and Louisa – Nike Sportswear Factory Store
Two faces, one campaign, one of the most powerful sports brands in the world — when Nike was looking for models for its new commercial who combine energy, authenticity, and international flair, the decisions fell on Lisa and Louisa. What lies behind this assignment, what makes it so special, and what it means for aspiring models, you’ll find out here.
Lisa and Louisa: Two Models, One Big Appearance
Nike is not just any client — the brand stands worldwide for peak performance, lifestyle, and streetwear culture. All the more significant it is when two models from an agency are specifically chosen for this context. Lisa and Louisa represent the new collection from the Nike Factory Store in the current commercial and show how versatile modern sportswear can be worn.
Lisa is no unknown in the industry. She was specially flown in from London to Berlin to take part in this shoot — a strong signal showing how in demand she is internationally. Those who want to learn more about how to make it into cities like London or New York should look into the opportunities available when becoming a model in London or when becoming a model in New York. Parallel to the Nike campaign, Lisa is currently also active for The Body Shop — her face adorns posters in Paris, New York and numerous other cities around the globe.
Louisa, on the other hand, shows what a still young career can achieve when talent meets the right agency. She has only recently entered the business — and has already landed a job at one of the world’s most well-known sport brands. Exactly this kind of career start is no coincidence, but the result of professional preparation and a serious model agency behind her.
“A Nike job is not a lucky shot. It is the result of consistent work, the right positioning, and an agency that knows who to recommend for which job.”
What makes a Nike job so special
In the modeling business, there are campaigns, and then there are campaigns like this one. Nike belongs to the so-called “landmark jobs” — assignments that shape a career, open doors, and elevate a portfolio to a new level. Whoever stands in front of the camera for Nike sends a clear signal to other clients: This model was booked by one of the most demanding clients in the world.
Sportswear as a styling challenge
Modeling sportswear sounds easier than it actually is. Unlike high-fashion editorials, it’s not about extravagant poses or dramatic looks — it’s about presence, movement, and naturalness. Models need to appear dynamic yet everyday-appropriate in sportswear. This requires a high level of body awareness and the ability to convey energy through the camera. Anyone interested in such jobs should learn early on how to move confidently on the runway and catwalk and how to train their own body language.
International production, local impact
The shoot took place in Berlin — a city that has long established itself as a European production hub for fashion and advertising. The Model agency Berlin is a central point of contact for international clients looking for local talents with a global presence. Berlin combines streetstyle authenticity with creative infrastructure — no wonder Nike produces here.
How to start a career like Lisa or Louisa
Many wonder: What do I need to land in a Nike campaign? The honest answer is: It takes preparation, the right partner, and the courage to take the first step. Whoever meets the requirements to become a model and knows the steps to become a model has a solid foundation.
What requirements really count?
Contrary to many clichés, there are more opportunities today than ever before. The classic model measurements and requirements are only part of the picture. For sportswear campaigns like Nike’s, charisma, fitness, flexibility, and an authentic presence are especially important. Those who wonder if their size is a barrier should know: There are model agencies without a minimum height and specialized paths for becoming a model with larger sizes or as a curvy model.
The right entry through a casting
A professional casting is the first real test. Who knows how to prepare for a casting and brings a convincing model portfolio for the casting, leaves a lasting impression. At the casting at CM Models, many models have already taken exactly this step — and from this, careers have emerged that are now internationally recognized.
Overview: Steps to your first big commercial job
| Phase | Measure | Importance |
|---|---|---|
| 1. Preparation | Check measurements and photos | ⭐⭐⭐⭐⭐ |
| 2. Agency search | Find a serious agency without fees | ⭐⭐⭐⭐⭐ |
| 3. Application | Submit model portfolio and casting | ⭐⭐⭐⭐⭐ |
| 4. Development | Build a portfolio, gain experience | ⭐⭐⭐⭐ |
| 5. Positioning | Develop a specialty area (sports, fashion, etc.) | ⭐⭐⭐⭐ |
| 6. Big job | Booking through agency recommendation | ⭐⭐⭐⭐⭐ |
What Models Should Know About the Industry
Die Modewelt ist faszinierend — aber sie hat auch Regeln, die man kennen muss. Besonders wichtig: Eine seriöse Agentur verlangt niemals Geld im Voraus. Wer unsicher ist, ob eine Agentur seriös arbeitet, sollte sich informieren, ob eine Modelagentur Geld verlangt — und wenn ja, das als Warnsignal werten. Professionelle Agenturen, wie sie in den Top 10 Modelagenturen zu finden sind, arbeiten auf Provisionsbasis und unterstützen ihre Models ohne Vorabkosten. Eine echte Modelagentur ohne Gebühren ist der Standard im seriösen Business.
Part-time or full-time modeling?
Not everyone starts with a full-time position right away. Many successful models begin by modeling part-time — building up a portfolio and self-confidence before taking the leap into their main career. Lisa and Louisa also didn’t build their careers overnight. Building a stable client base takes time, consistency, and the right partners.
Was Models wirklich verdienen
A common topic in the community: How much does a model earn? The answer varies greatly — depending on experience, agency, type of job and market positioning. A commercial for a global brand like Nike lies at the upper end of the scale. Those who deliberately develop and position themselves through a strong agency can achieve impressive fees in a short time.
Checklist: How to prepare for your first casting
- ☐ Current photos (unretouched, natural light)
- ☐ Know and have your measurements ready
- ☐ Prepare a short motivation letter
- ☐ Create or update your model portfolio
- ☐ Research and contact a serious agency
- ☐ Carefully complete the online application
- ☐ Ensure punctuality and neat appearance
- ☐ Practice open, natural body language
From Berlin to the world — locations and opportunities
Berlin is not the only starting point for a successful modeling career. Those living in other cities will also find great opportunities: The Model agency Hamburg is a strong address in the north, and those living in the south or central Germany can find information on becoming a model in Frankfurt. In addition, a look at the important fashion metropolises of the world is worthwhile. The Big 4 Fashion Weeks in Milan, Paris, London and New York are the stages where international careers are launched. The dates of the Paris Fashion Week, the London Fashion Week, the Milan Fashion Week and the New York Fashion Week should be known by every aspiring model. The Fashion Week Berlin is also an important date in the calendar.
- Berlin: Sportswear, Streetstyle, Advertising
- Hamburg: Lifestyle, Beauty, Catalog
- Frankfurt: Business, Corporate, Fashion
- London: High Fashion, Avantgarde
- New York: Commercial Advertising, Big Brands
- Paris: Haute Couture, luxury brands
- Milan: Designer fashion, runway
Those wondering how to best contact an agency can find helpful tips on how to write to a model agency. And those who are now ready to take the first step can immediately take the next step and apply now.
Frequently asked questions about the Nike appearance and modeling careers
How can you get booked for a brand like Nike?
Nike and similar major clients only book through reputable agencies. The way there is through a convincing casting, a strong model portfolio, and the development of an authentic look and feel that matches the brand identity. Sportswear clients are especially looking for natural charisma, mobility, and a fit, healthy appearance.
Do you need a minimum height to model for Nike?
For classic runway jobs, there are often minimum size requirements, but for advertising and campaign productions like the Nike Spot, the requirements are clearly more flexible. Anyone who wants to know what minimum size model agencies require should inform themselves directly — because the requirements differ significantly depending on the agency’s specialization.
What does a professional model agency cost?
A reputable agency costs you as a model nothing in advance. They only earn their commission once you have a job. Anyone who finds an agency that asks for money in advance should critically question this and rather look for a real model agency without fees. The best agencies invest in their models — not the other way around.
How do I prepare for my first casting?
The most important points: current, natural photos, have your measurements ready, a complete model portfolio for the casting, and above all, a confident, open demeanor. In-depth tips on how to prepare for a casting will help you make the best first impression. Nervousness is normal — preparation makes all the difference.
