Düsseldorf: Influencer Agency
As a leading influencer agency, we are happy to assist you in finding the optimal content creators for your influencer campaign in Düsseldorf.
In today’s world, influencers on platforms like TikTok, Instagram, YouTube or Facebook are an important part of the marketing mix and can significantly influence the success of your marketing campaign. With our experience and expertise, we help you find the ideal influencer who perfectly fits your brand and targets your audience. We are a trusted partner who supports you in all aspects of campaign planning and implementation in Munich and beyond.
Test driving an electric car, new sneakers in fashion stores, traveling to the Maldives, driving a sports car in the Dubai desert or influencer events for brands, we’ve experienced it all!
Your advantage: We think from a performance perspective! Brand awareness is good, but it does not increase the sales figures in your Düsseldorf store or online store. Ultimately, the success of an influencer campaign determines 98% of your sales figures. We implement your campaign and take care of the reporting and performance analysis. Our know-how and experience come from over 100 customer campaigns that we have carried out with our creators in Influencer Management and with many big names from Instagram, TikTok & Co. in the Düsseldorf metropolis, among others.
Find influencers for campaign
We are looking forward to your inquiry!
- TikTok, Instagram, YouTube or Facebook
- Content Creator from Düsseldorf and nationwide
- 100+ clients and campaigns since 2017
- Pre-selection, selection and briefings for influencers
- Performance orientation in all campaigns
- Our contact persons: Contact
Stephan M. Czaja
Owner | CM Models
Creator, Marketing, Reporting
Beauty, perfume, fashion, food or interior, influencer marketing has an extreme influence on purchasing decisions – also in Düsseldorf. According to agof, Kölnmesse, “50.7 percent of influencer followers have purchased products advertised by influencers one or more times.” No wonder, then, that many companies in 2024 rely on influencer marketing as a strategy and trust our work behind the scenes.
“Why over 100 customers trust us”
It all started with the first campaigns and jobs. Today, there are already over 100 clients and campaigns, many of them in Düsseldorf, some of which we also developed together with our clients.
Tip. With our specialized social media and performance marketing agency, we also manage more extensive performance campaigns for our clients, with higher adspends. Why? So we reach 1) the community of the influencer and with the data of the campaign 2) additional similar people! The so-called look-a-like audience. Welcome to Influencer Marketing 2024!
Here are the top 3 reasons why over 100 customers already trust us:
- Support from implementation to evaluation
- Experience from campaigns and events
- Talent / Trend / Content Scouting
Take a tour! Ours:
Düsseldorf: Influencer Marketing
Influencer Marketing – The Basics: Influencers have a large number of followers on their channels. Brands can have that, too, but brand channels reach only a fraction of the people influencers do – after all, who even watches traditional “advertising” these days? Influencers often have a dedicated following that trusts them and views them as a credible source of information and recommendations.
Influencers often have a specific niche or target group that follows them. By collaborating with the influencer, companies can therefore increase their reach and reach their target group in a targeted manner. Through an influencer cooperation, you thus gain attention and authenticity for your brand in Düsseldorf in the areas of beauty, perfume, fashion, food or interior.
With the right strategy, the reach also converts to the desired target. This can be information, ticket sellers, online stores.
- CM Creator in management
- Collaboration with external creators
- For the best result!
Advantages of Influencer Marketing
Advantages and disadvantages, one of the most important questions when it comes to influencer marketing. Let’s let the numbers speak! Here in a recent study by the Arbeitsgemeinschaft Online Forschung (agof) and Kölnmesse.
“50.7 percent of influencer followers:have purchased advertised products one or more times”
As you can see, influencer marketing has become an established part of the online marketing mix and is a “natural” part of many successful campaigns when it comes to addressing target groups and potential customers.
We are looking forward to your project in Düsseldorf!
Take a tour! Ours:
Influencer Management – As model managers, we are closer to influencer management than anyone else: advance planning, briefings, contracts, campaigns, usage rights, travel management. With the additional know-how of our social division, we also selectively manage content creators. The big advantage for you is our existing network of national brands, international brands, the many advertising agencies, communication agencies, PR agencies and many more that are among our clients.
You do your thing! As management we are your back, but you decide freely about the ways you want to go. Of course, we are always at your side with advice if you want to talk or think about something with someone. Our primary work for you: selecting contact requests, conducting initial meetings, preliminary negotiations, briefings, final negotiations, contracts, we take care of correct usage rights (time, space, medium), but also key figures for clients and the entire payment flow, so that every invoice is guaranteed to reach you.
Your advantages as a Creator at CM:
- We are your front office: we actively propose you to our customers
- We are your back office: initial meetings, negotiations to travel bookings
- You remain flexible, free and independent with us: Be yourself!
Read even more about us here:
Implementation: From plan to campaign
Successful implementation – An influencer campaign is usually created in several steps. First, the relevant influencers who fit the brand and target group are researched and selected. Then, negotiations are conducted with the influencers to clarify the terms of the collaboration.
Local or national: strategy
Important when setting goals: Promote your Düsseldorf business locally or nationally, for example for your e-commerce. Tip. Through additional advertisements (advertising), we can also specifically reach your target group within a radius of X kilometers. Here using the example of Düsseldorf, target region city area:
Concept, postings, reporting
Then follows the creation of the posts, which should meet the needs of the brand and the wishes of the influencers. This creative content is then coordinated with the influencers and released.
Once the posts have gone live, reporting takes place. Here, performance indicators are monitored to measure the success of the campaign and make adjustments if necessary. Reporting also includes evaluating the collaboration with influencers to gain valuable insights for future campaigns.
Here’s how a campaign typically works:
- Frequent first calls: How to
- Influencer selection
- Negotiation, contracts
- Creatives for posts and briefings
- Travel planning
- Key figures and reporting
Reporting: success of a campaign
Metrics and Reporting – Good influencer marketing reporting for clients should include a variety of metrics that measure the success of the campaign and show the impact achieved on the target audience. These include:
Reach: How many people have seen the posts? Engagement rate: How many users have interacted with the posts (likes, comments, shares)? Conversions: How many users took an action as a result of the campaign (e.g. purchase completion, sign-up, download)? For most, the most important thing in measuring the success of an influencer campaign:
ROI: How much revenue was generated by the campaign in relation to the cost
Sentiment analysis: What was the feedback from the target group on the campaign (positive, neutral or negative)?
In addition, brand awareness: How has brand awareness improved as a result of the campaign? Influencer performance: How did the individual influencers perform within the campaign?
Customers & Campaigns – Test driving an electric car, new sneakers in fashion retail, traveling to the Maldives, driving a sports car in the Dubai desert or influencer events for brands, we’ve experienced it all!
Coming soon here! Until then, you can find selected references on our social media agency: