Recording a casting video: What to look out for? 6 tips from our bookers

Recording a casting video – A good casting video is crucial for aspiring models to convince agencies and, above all, clients. You make casting videos all the time, not just once a year, because e-castings are becoming increasingly popular compared to live castings. Such a video allows you to present yourself authentically and make a positive first impression. In this article, we will discuss some tips for creating a good, simple and quick casting video, based on a proven template.

Create an introduction video: Procedure – Part 1

Before you start recording your casting video, it is important to prepare thoroughly. Remember that your video is a visual calling card and should convince potential clients and agencies. Here is the process you should follow:

Your video should always start with a personal introduction. Introduce yourself with your name and add other important information. Because the basis of every good casting video is always a good introduction video of yourself.

Checklist introduction in the casting video

You usually start with a self-introduction, including your name, height and agency.

1. Name
2. Age
3. Place of residence
4. Model agency
5. Languages
6. Special hobbies (sport, music, etc.)
7. Reference jobs (e.g. if you have already been to Paris Fashion Week )

Bonus tip! Smile at the beginning of the video

Extra tip:

Get into advertising, commercials and advertising shoots with a smile. Very few brands rely on “emotionless” looks. Products are almost always sold with a smile, because smiles generate sympathy. Take advantage of this as a model and enter with a small smile instead of a cool and unemotional one.

Pay attention to the casting instructions!

Very important, always pay attention to the casting instructions, including the video formats. Example: If casting directors want to see a portrait video, they want to see a portrait video, not landscape.

• Portrait or landscape format
• Content of the video (more on this in a moment, depending on the job), introduction + x
• No tripod to hand? Use a cupboard to store your cell phone or quickly ask a friend, sibling or your parents

Video example: Good audition video for castings

Here is a nice, simple video example from YouTube:

Customization according to job type: Examples – Part 2

Creating a convincing casting video requires more than just a standard presentation. Depending on the job you are applying for, you should customize the presentation in your video. Here are some tips on how to do this:

• Fashion show
• Social Media
• E-Commerce
• Commercials

Casting video for a fashion show

When you apply for a fashion show, the focus is on your model walk. This is about showing confidence and elegance. Pay attention to your posture and walk at a steady pace. Your movements should be fluid and confident to present the clothes in the best possible way. Learn a few here:

• Catwalk tips

Casting video for a social media shoot

For castings in the social media sector, the emphasis is on facial expressions and emotions(facial expressions). Maintain eye contact with the camera and show a range of emotions, from happy and enthusiastic to serious and thoughtful. Your ability to express authentic emotions is crucial.

Casting video for an e-commerce job

For e-commerce jobs, the focus is on the presentation of products. Your video should show different poses and details to present the products in the best possible way. Emphasize textures and materials by skillfully showcasing them. You can use gentle movements to emphasize the benefits of the products. The focus here is on facial expressions, but also gestures (body movements), together this is called model posing. Want some tips? Read more here:

• Posing tips

Casting video for a commercial

For commercials that require acting skills, a convincing performance is crucial. Memorize possible scripts and express the required emotions authentically. Show creativity when there is room for improvisation to make the role even more convincing.

In the end, everything is combined into one product, the finished video material!

By adapting your presentation in your casting video to the specific job type, you can show that you can be versatile and professional in different jobs. These adaptations will increase your chances of being successful in the world of modeling. Short and concise, but individual and convincing!