Milva x JOSH V: Fall campaign – elegance meets high fashion

Model Milva shines again (and as always!) – this time for the Dutch fashion label JOSH V. For the current fall collection, she was the focus of an impressive campaign. Between opulent interiors, fine fabrics and a touch of vintage, she shows that age is not a break in style. Read on and discover why this shoot shows more than just fashion: it’s a statement of strength, self-confidence and beauty regardless of age.

Strong collection meets strong women

With the new “Heritage meets Modern Femininity” collection, JOSH V focuses on classic elements, luxurious fabrics and sophisticated details – perfectly staged by Milva. As an experienced model, she brings not only presence but also attitude to the visual language. The result: looks that reinterpret femininity and appeal to women at every stage of life.

A set straight out of a movie

The shooting setting is reminiscent of a movie set: Painted walls with patina, antique carpets and a velvet-covered vintage sofa form the backdrop for Milva’s powerful presence. Particularly in focus: an elegant blouse shirt with an XXL bow, combined with a sparkling skirt in a metallic look. The play of contrasts runs through the entire editorial.

 

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Confident statements beyond the twenties

What makes this campaign special? The courage to be visible. More and more labels are focusing on diversity – not only in terms of size or origin, but also age. Milva shows how exciting and inspiring fashion can be when it meets real character. Its charisma is in no way inferior to the designs.

JOSH V: The label

For years, JOSH V has stood for clean lines, feminine elegance and wearable couture. The fact that the label is now working with Milva is a logical step: the message is clear – fashion is for everyone who wants to express themselves, regardless of age or size. This collaboration could be a new standard for more visibility for mature women in the fashion world.

• Fall 2025 campaign with style
• Best Ager Model: Milva
• Luxury label: JOSH V
• Fashion theme: vintage meets modern
• Focus: elegance, self-confidence, diversity