Lacoste Videos: Polos, Sneakers and Perfume with Alligator
A small green crocodile on the chest — and immediately everyone knows what this brand stands for. Lacoste is more than fashion: it is a lifestyle that combines tennis elegance with urban casualness. Those who know the videos behind the brand understand why Lacoste has belonged to the most coveted labels in the world for decades — and why the crocodile on polo shirts, sneakers, and perfume bottles simultaneously symbolizes tradition and avant-garde.
The story behind the crocodile — More than a logo
Few brand logos have such an authentic origin story as the Lacoste crocodile. The founder was a tennis pro, won Grand Slam titles, and wore an unusually loose cotton shirt during his matches — a revolution on the tennis court, where stiff shirts were the standard. His nickname on the court: the crocodile. Biting, enduring, victorious. The nickname remained, became a symbol, and the symbol became a global brand.
The brand embodies this spirit to this day: sport meets style, function meets aesthetics. Anyone who wants to become a model and is interested in fashion brands learns from Lacoste exemplarily how a brand identity can remain consistent yet relevant across generations. This is a masterclass in branding — visible in every commercial and every fashion show of the brand.
The Polo Shirt as an Icon
The classic Lacoste polo is the foundation of the empire. Made from fine piqué knit, available in countless colors, and presented from tennis courts to yacht decks and fashion shows. The brand’s videos repeatedly show how this single piece of clothing functions in the most diverse contexts — stylishly high-class without overwhelming. For models who want to prepare for casting, the Lacoste polo is considered a universal outfit building block for sedcard shootings.
Sneakers — When Sport Meets Runway
Lacoste Sneakers have long been cult within the sneaker community. Models like the Lerond or the Graduate continue to evolve constantly without losing their sporty DNA. Through collaboration videos with international artists and streetwear influencers, the brand shows how fluid the transition between sportswear and high fashion is. Anyone looking for runway and catwalk tips will quickly realize: The sneaker silhouette now influences the entire runway look more than ever before.
Lacoste in the world of Fashion Weeks
Lacoste is regularly present at the most important fashion shows in the world. The brand presents collections that redefine sporty elegance — and that in the most exciting fashion metropolises on the planet. The Paris Fashion Week dates are particularly relevant, as Lacoste, as a French house, is naturally strongly rooted in the capital of fashion.
Yet the New York Fashion Week dates and the London Fashion Week dates also play a role when Lacoste presents collaborative projects or capsule collections. Rising models and agencies closely watch these shows — whoever understands how the Big 4 Fashion Weeks work, recognizes Lacoste as a constant force in the global fashion industry.
Collaborations with Celebrities and Designers
Lacoste carefully selects its collaboration partners. Artists, musicians, and fashion designers who thematically align with the brand’s sporty-elegant DNA bring new perspectives into the collections. These collaborations are almost always accompanied by elaborate video campaigns — cinematic, emotional, often with strong musical accompaniment.
For models, this dimension is particularly exciting: Whoever knows how German fashion designers and international brands collaborate can work more strategically on their own career. Especially in cities like Berlin, Hamburg, or Frankfurt, exciting cooperation projects are emerging. A model agency Berlin or a model agency Hamburg often have direct access to such campaign shootings.
Lacoste Parfum — The crocodile smells
Alongside clothing and shoes, Lacoste has built its own olfactory identity with its perfume line. The fragrances carry names that consistently reflect the brand’s DNA: fresh, sporty, confident. In Lacoste’s perfume advertisements, images of openness, freedom, and athletic energy dominate — seashores, tennis courts, urban skylines.
The film productions behind these spots are cinematic masterpieces in a compact format. For all who want to become a model step by step, perfume campaigns are particularly coveted assignments — they are played worldwide, have exclusive budgets, and put models in the spotlight who sell more than just clothing: a feeling, an attitude, a world.
Overview of the product world
| Product Category | Most Famous Models / Lines | Typical Use |
|---|---|---|
| Polo Shirts | Classic Fit, Slim Fit, L.12.12 | Daily Life, Sport, Business Casual |
| Sneakers | Lerond, Graduate, L-Spin | Streetwear, Casual, Runway |
| Perfume | L’Homme, Pour Femme, Challenge | Daily Fragrance, Sport Edition |
| Accessories | Caps, Bags, Belts | Styling Enhancement, Campaigns |
| Leather Goods | Wallets, Bags, Backpacks | Business, Travel, Lifestyle |
Lacoste Videos — What Makes the Campaigns Special
Lacoste advertisements are known for their emotional depth. While other brands focus on pure product presentation, Lacoste tells stories. Stories of encounters, of moments where style and character come together. The most famous of all spots told a love story spanning decades — solely through clothing and posture, without a single spoken word.
“Lacoste is not a fashion brand. It is an attitude. The crocodile bites hard — at quality, at authenticity, at the idea that real style doesn’t need an instruction manual.”
This philosophy is also reflected in the people Lacoste chooses as brand ambassadors. Athletes with genuine competitive spirit, artists with authentic conviction, models with natural presence. For your own modeling career: whoever creates a portfolio for castings should take inspiration from Lacoste campaigns — the visual language is clear, bold, and always to the point.
What models need to bring to Lacoste productions
Who wants to go in front of the camera for Lacoste needs more than standard Measurements. The brand is looking for personalities, not mannequins. At the same time, there are clear physical criteria. Whoever knows the model measurements and requirements and understands the minimum size of a model agency can realistically assess which campaign areas — Polo, Sneaker or Perfume — they might be suitable for.
The topic of body diversity also plays an increasingly important role in modern Lacoste campaigns. Those who want to work as curvy models or are interested in modeling in larger sizes will increasingly find representation and realistic career opportunities in current Lacoste campaigns.
Checklist: How to Prepare for a Lacoste Casting
- ☐ Aktuelle Modelmappe zusammenstellen
- ☐ Sporty-elegant outfits for test recordings
- ☐ Body posture and gait training
- ☐ Study brand DNA and current campaigns
- ☐ Register with a reputable agency and be represented
- ☐ Casting bei CM Models in Betracht ziehen
- ☐ Gain experience with sportswear and lifestyle shootings
Where and how you can start as a model for such brands
The path to premium brands like Lacoste almost always goes through a professional agency. Whether you imagine yourself at a model agency without minimum size or write to a reputable model agency from the Top 10 model agencies — the key is a professional foundation. Make sure you know whether a model agency charges fees or whether it is a model agency without fees.
Especially in fashion hubs like Frankfurt, where you can directly start your modeling career in Frankfurt, or with an eye on international career steps — whether become a model in London or become a model in New York — the opportunities for talented newcomers are real. Also, modeling as a side job is a legitimate entry point, which for some becomes the path to full-time campaigns with premium labels. If you’re just starting out, take a look at how to correctly contact a model agency — this is often the first concrete step.
- Have professional photos taken before the casting
- Pay attention to serious agencies that don’t require upfront payments
- Actively follow Lacoste campaigns on YouTube
- Use sports and lifestyle experience as an asset
- Build a network within the fashion community
If you’re ready to take the next step, the easiest way is the most direct: Apply now and start your own journey into the fashion world — maybe even with a crocodile on your chest.
Common Questions About Lacoste and Modeling Careers
What kind of models does Lacoste book for its campaigns?
Lacoste relies on models with a sporty aura and natural elegance. The brand prefers individuals who authentically embody an active, stylish lifestyle. In addition to classic runway models, athletes and people of color are increasingly cast to create a diverse brand image. Anyone who meets the Model Measurements and Requirements and has a convincing portfolio has realistic chances.
Is a Lacoste shoot beneficial for one’s career?
Absolutely. Lacoste is one of the most internationally recognized premium brands, and a job in a Lacoste campaign — whether for Polo, sneakers or perfume — carries significant weight in any model portfolio. The campaigns are shown worldwide, greatly increasing one’s visibility. How much one can earn depends on the agency and the job — basic information is provided in the article How much does a model earn?
What role do Fashion Weeks play for the Lacoste brand?
Lacoste uses Fashion Weeks mainly for collection presentations and media presence. The Paris Fashion Week is particularly significant as the brand’s home stage. Shows there generate worldwide media coverage and set trends for the mass market. For models, participating in Fashion Week shows is a career launchpad — anyone walking the Lacoste runway is noticed by the global fashion industry.
Can I also work for Lacoste without classic model measurements?
Lacoste is opening up — like many premium brands — increasingly to diverse body images. Especially in digital campaigns, social media content, and brand activations, models of different sizes and body shapes are booked. Anyone starting out as a Curvy Model or through a model agency without minimum height requirements has more opportunities than ever before to work for well-known brands like Lacoste.
