Jacquemus Videos: Paris Fashion Week, Fashion Collection

Simon Porte Jacquemus is no ordinary fashion designer — he is a storyteller who transforms Provence dust, Mediterranean light, and feminine sensuality into fabric. His videos are not just fashion shows: they are short films, manifestos, love letters to France. Anyone who experiences the world of Jacquemus through moving images immediately understands why this label has stormed the fashion world — and why models who work for Jacquemus end up on the most coveted runways in the world.

Overview hide

Jacquemus and the Power of Visual Language

The Jacquemus x Swarovski Collaboration

The Self Service Magazine Interview — a look behind the scenes

Inspired by Jacquemus: Your path into the fashion world

Jacquemus and the Power of Visual Language

Hardly any other label understands as well as Jacquemus how to turn fashion into an emotional experience through video. Simon Porte Jacquemus grew up in the Provence, lost his mother at an early age, and channeled this pain into creativity. This personal story is reflected in every video: wide fields, golden light, women who seem to wear more freedom than clothing.

The showings of the label rarely take place in classic showrooms. Instead, Jacquemus chooses unusual locations — lavender fields, salt flats, historical grain silos. This makes his Fashion Week videos documents of an uncompromising aesthetic. Anyone interested in the Paris Fashion Week dates should mark Jacquemus firmly in their calendar — the shows regularly belong to the most discussed events of the season.

Summer and winter collections in video format

Jacquemus releases its collections in videos that go far beyond classic runway footage. The summer collections breathe freedom: fluttering linen skirts, oversized straw hats, mini bags in pastel tones. The winter collections are more sculptural, architectural — coats with dramatic shoulders, deeply tailored silhouettes, and a color palette of earth and ocean.

These videos are essential material for everyone seriously looking for runway and catwalk tips and wanting to understand how a modern label moves. The pace, the music, the choreography of the models — everything is composed together. For aspiring models, it is especially valuable to watch these videos multiple times, because Jacquemus shows demand a very particular sense of body awareness: confident, but never exaggerated, feminine, but never cliché.

Der Kurzfilm als kreatives Manifest

In addition to classic show videos, Jacquemus produces independent short films that narratively embed the collections. These formats function like miniature feature films: there is a dramaturgy, a mood, sometimes even a kind of storyline. Such productions are an important indicator for models who want to establish themselves in the high fashion world: the business now demands much more than just walking and posing — it demands acting presence in front of the camera.

„Mode ist für mich wie ein Tagebuch. Jede Kollektion ist ein Kapitel meines Lebens, das ich mit der Welt teile — durch Bilder, durch Bewegung, durch Stoff.” — Simon Porte Jacquemus

The Jacquemus x Swarovski Collaboration

Collaborations between fashion houses and crystal brands are rarely as organic as the partnership between Jacquemus and Swarovski. The joint campaign, documented in an elaborate video, combines Jacquemus’s playful lightness with the shine and precision of Swarovski crystals. Accessories, jewelry, and selected clothing items become objects that hover between art and wearable fashion in this video.

For models wondering how collaboration shoots work, this video is enlightening: it shows how two brands merge their respective DNA without one overshadowing the other. Anyone wanting to work in Paris, Milan, or New York should understand how such visual campaigns are structured. The Big 4 Fashion Weeks are full of such collaborations — and models who understand their visual logic have a clear advantage at castings.

What this collaboration means for the fashion industry

The Swarovski-Jacquemus videos show a clear trend: luxury brands are focusing on storytelling rather than pure product presentation. This also changes what is expected from models. What is in demand are not just measurements, but presence, personality, and the ability to embody a story. Those who want to know which model measurements and requirements are really decisive today will find out: the complete package counts more than ever before.

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The Self Service Magazine Interview — a look behind the scenes

The interview that Jacquemus gave to the renowned Self Service Magazine is one of the most revealing documents about his work. In the video, he talks about his sources of inspiration, his childhood in southern France, his way of dealing with loss and success, as well as his vision of femininity. It is not a styled-sterile magazine format — it feels like an honest conversation that makes the person behind the brand visible.

For models and aspiring talents interested in becoming a model in London or becoming a model in New York, this interview offers valuable insight: Those who understand what drives designers can act more purposefully during castings and photo shoots. Preparing for a casting doesn’t start on the day of the casting — it starts with a deep understanding of the brands you want to work with.

Inspiration as a foundation for models

Jacquemus shows in the interview that great fashion is always autobiographical. For models, this means: Personality is not a nice-to-have, but a core competency. The agencies that work with such brands are looking for people with presence and a story, not empty shells. A well-structured model portfolio for casting should therefore always reflect the model’s personality, not just technical perfection.

Inspired by Jacquemus: Your path into the fashion world

The videos from Jacquemus are not just entertainment — they are a masterclass in modern aesthetics. If you feel drawn to this world and want to work as a model yourself, there are clear steps that can take you further. First, understand the requirements to become a model and inform yourself about the specific steps to become a model that will take you from dream to reality.

Many think only classic standard measurements open doors in high fashion. But the fashion world has opened up: there are now excellent opportunities for curvy models, for models without standard height, and for everyone who wants to try their luck with a model agency without a minimum height. The topic of becoming a model in larger sizes is also gaining significant importance — labels like Jacquemus are increasingly focusing on diversity in their visual communication.

Finding the right agencies

Who is inspired by the Jacquemus aesthetic and is wondering which agencies in Germany can help them get started will find good starting points with a model agency Berlin or a model agency Hamburg. Also, become a model Frankfurt is a realistic option. Important: Always pay attention to reliable model agency criteria and never pay money in advance — more on this under paying money to a model agency? and model agency without fees.

Overview: Jacquemus videos at a glance

Video Format	Content	Relevant for
Summer Collection Show	Runway in outdoor locations, Provence aesthetic	Runway training, style inspiration
Winter Collection Show	Sculptural silhouettes, dramatic settings	Editorial and high-fashion modelling
Short film for the collection	Narrative fashion staging	Camera presence, storytelling
Jacquemus x Swarovski	Collaboration campaign with crystal accessories	Campaign shootings, brand collaborations
Self Service Interview	Personal conversation about design & inspiration	Brand understanding, casting preparation

What you can learn from Jacquemus videos

Analyze body language on the runway
Visually understand brand values
Observe movement and music in harmony
Note styling details for the portfolio
Study camera presence in short films

Checklist: How to prepare with fashion videos

☐ Watch Jacquemus collection videos multiple times
☐ Consciously analyze the posture of models
☐ Examine short films for narrative elements
☐ Check the Swarovski collaboration for campaign structure
☐ Use an interview video for brand understanding
☐ Big 4 Fashion Weeks in the calendar
☐ Update your own model portfolio with fresh inspirations
☐ Casting at CM Models as the next step

The most beautiful thing about the world of Jacquemus is that it shows that great fashion knows no barriers. Whether you start in Berlin, Hamburg, or Frankfurt — the path to the great runways of the world begins with passion, the right knowledge, and the courage to take the first step. The Paris Fashion Week dates, the Milan Fashion Week dates and the London Fashion Week dates offer new opportunities every season for aspiring talents. Also find out about modeling as a side job — many successful careers start exactly this way. And if you want to know what you can earn, read everything about What does a model earn? — transparently, honestly, and without illusions.

Ready for the next step? Then apply now and start your journey into the world of fashion.

FAQ: Jacquemus, Fashion Week and getting started in modeling

Where do the Jacquemus shows take place?

Jacquemus usually presents his collections during the Paris Fashion Week, but chooses unusual outdoor locations such as lavender fields or salt deserts instead of classic runway settings. These shows are among the most photographed and discussed events of the season and are fully available as videos via official brand channels and on YouTube.

What requirements do I need to model for labels like Jacquemus?

For high-fashion labels like Jacquemus, classic runway measurements are still a starting point, but not the only criterion. Personality, camera presence, and an authentic appearance are becoming increasingly important. Inform yourself about the current model measurements and requirements as well as minimum height standards for model agencies to assess where you currently stand.

How do I find a serious agency with international contacts?

The most important thing is that you start with a serious model agency that doesn’t ask for upfront fees and offers transparent contracts. Take a look at the Top 10 Model Agencies and learn how you should contact a model agency — professionally and with the right documents. Agencies with international connections can open doors to big brands in the long run.

Is it worth studying fashion videos like those from Jacquemus, even as a beginner?

Absolutely — and especially as a beginner. Fashion videos from top labels show you what kind of body awareness, walk and energy are expected on professional sets. Combine the study of such videos with practical preparation: Read everything about preparing for a casting, create a strong model portfolio for casting and inform yourself about German fashion designers who share similar aesthetics and might be your first entry into the industry.