Discover: CM x CREATOR

Influencer Agency: Dortmund

Would you like to benefit from the advantages of influencer marketing as a company? We are your reliable influencer agency and are happy to support you in finding the optimal content creators for your campaign in Dortmund. Influencers are indispensable today on platforms like TikTok, Instagram, YouTube or Facebook – we will find the right influencer for you to make your marketing campaign successful.

As a competent partner, we advise, select and mediate for you not only within Dortmund, but also nationwide. We strive to build long-term relationships with our clients in order to develop and optimize effective marketing strategies in the future. Our clients benefit from our extensive network in Dortmund and beyond. Contact us today to make your influencer campaign a success!

Test driving an electric car, new sneakers in fashion stores, traveling to the Maldives, driving a sports car in the Dubai desert or influencer events for brands, we’ve experienced it all!

We think from a performance perspective and enable you to achieve measurable success! Increased brand awareness may be good, but ultimately it is the sales figures that determine the success of your influencer campaign in the Dortmund store or online store – and this is where we come in. Implementation, reporting, performance – we take care of all that for you! Our experience and know-how are based on over 100 implemented customer campaigns as well as our expert knowledge in influencer management and cooperation with big names on Instagram, TikTok & Co.

We guarantee a success-oriented implementation of your influencer campaign and help you achieve your goals. Contact us today to implement your next campaign together with us!

Find influencers for campaign

We are looking forward to your inquiry!

  • TikTok, Instagram, YouTube or Facebook
  • Content Creator from Dortmund and nationwide
  • 100+ clients and campaigns since 2017
  • Pre-selection, selection and briefings for influencers
  • Performance orientation in all campaigns
  • Our contact persons: Contact

Inhabergeführte Modelagentur
Stephan M. Czaja
Owner | CM Models

Creator, Marketing, Reporting

Influencer marketing has an extreme influence on purchasing decisions – also in Dortmund. ‘50.7 percent of the followers of influencers have bought advertised products one or more times’, according to agof, Kölnmesse. That’s why many companies in 2023 rely on influencer marketing as a strategy and trust us and our work behind the scenes.

“Why over 100 customers trust us”

Why do over 100 customers trust us? It all started with our first campaigns and jobs, meanwhile we support more than 100 clients and campaigns, many of them in Dortmund, which we partly developed together with our clients.

As a specialized social media and performance marketing agency, we also manage more extensive performance campaigns for our clients, with higher adspends. This way, we not only reach the influencer’s community, but also generate data to reach additional similar people, the so-called look-a-like audience. Welcome to Influencer Marketing 2023!

Here are the top 3 reasons why over 100 customers already trust us:

  1. Support from implementation to evaluation
  2. Experience from campaigns and events
  3. Talent / Trend / Content Scouting

Take a tour! Ours:

Dortmund

Influencer Marketing Dortmund

Influencer Marketing – Influencers often have a specific niche or target audience that follows them. Brands can have this, of course, but brand channels only reach a fraction of the people influencers target via social media – who wants to see traditional “advertising” these days, too? Influencers have a large number of followers on their channels.

They often have a dedicated following that trusts them and considers them a credible source of information and recommendations. So by working with relevant influencers, you as a company can increase your reach and target your customer group to authentically generate attention for your Dortmund brand.

With the right strategy, the reach also converts to the desired target. This can be information, ticket sellers, online stores.

  • CM Creator in management
  • Collaboration with external creators
  • For the best result!

Advantages of Influencer Marketing

Advantages and disadvantages, one of the most important questions when it comes to influencer marketing. Let’s let the numbers speak! Here in a recent study by the Arbeitsgemeinschaft Online Forschung (agof) and Kölnmesse.

“50.7 percent of influencer followers:have purchased advertised products one or more times”

As you can see, influencer marketing has become an established part of the online marketing mix and is a “natural” part of many successful campaigns when it comes to addressing target groups and potential customers.

We are looking forward to your project from Dortmund!

Take a tour! Ours:

Influencer Management

Influencer Management – As model managers, we are closer to influencer management than anyone else: advance planning, briefings, contracts, campaigns, usage rights, travel management. With the additional know-how of our social division, we also selectively manage content creators. The big advantage for you is our existing network of national brands, international brands, the many advertising agencies, communication agencies, PR agencies and many more that are among our clients.

You do your thing! As management we are your back, but you decide freely about the ways you want to go. Of course, we are always at your side with advice if you want to talk or think about something with someone. Our primary work for you: selecting contact requests, conducting initial meetings, preliminary negotiations, briefings, final negotiations, contracts, we take care of correct usage rights (time, space, medium), but also key figures for clients and the entire payment flow, so that every invoice is guaranteed to reach you.

Your advantages as a Creator at CM:

  • We are your front office: we actively propose you to our customers
  • We are your back office: initial meetings, negotiations to travel bookings
  • You remain flexible, free and independent with us: Be yourself!

Read even more about us here:

  • Influencer Management

Campaign

Implementation: From plan to campaign

Successful implementation – An influencer campaign is usually created in several steps. First, the relevant influencers who fit the brand and target group are researched and selected. Then, negotiations are conducted with the influencers to clarify the terms of the collaboration.

Local or national: strategy

Targeting for your brand in Dortmund can be on a local or national level, for example for your e-commerce. We also recommend the use of additional advertisements to specifically reach your target group within a radius of X kilometers.

The concept for the campaign includes the creation of creative posts that meet the needs of your brand and the wishes of the influencers. This content is coordinated and approved in collaboration with the influencers.

After the posts are published, the performance of the campaign is monitored and measured using performance indicators. If necessary, adjustments are made to increase success. Reporting also includes evaluating the collaboration with influencers to gain valuable insights for future campaigns.

Campaign checklist

Here’s how a campaign typically works:

  • Frequent first calls: How to
  • Influencer selection
  • Negotiation, contracts
  • Creatives for posts and briefings
  • Travel planning
  • Key figures and reporting

Reporting: success of a campaign

Metrics and Reporting – Good influencer marketing reporting for clients should include a variety of metrics that measure the success of the campaign and show the impact achieved on the target audience. These include:

Reach: How many people have seen the posts? Engagement rate: How many users have interacted with the posts (likes, comments, shares)? Conversions: How many users took an action as a result of the campaign (e.g. purchase completion, sign-up, download)? For most, the most important thing in measuring the success of an influencer campaign:

ROI: How much revenue was generated by the campaign in relation to the cost

Also:

Sentiment analysis: What was the feedback from the target group on the campaign (positive, neutral or negative)?

In addition, brand awareness: How has brand awareness improved as a result of the campaign? Influencer performance: How did the individual influencers perform within the campaign?

Customers

Our references

Customers & Campaigns – Test driving an electric car, new sneakers in fashion retail, traveling to the Maldives, driving a sports car in the Dubai desert or influencer events for brands, we’ve experienced it all!

Coming soon here! Until then, you can find selected references on our social media agency:

Industries and sectors

Industries – We cover various industries and fields, as perhaps already seen in the clients and references. Typical bookings are for example:

  • Beauty
  • Perfume
  • Fashion
  • Food
  • Interior