CM Couture Re#1 for Women & Men: Street Wear meet Sustainability
CM Couture – founded in 2022, after we’d always enjoyed designing individual pieces for ourselves and our models. Basic shirts for models, or retro batik-design hoodies for our bookers. A few of the shirts have traveled to New York, others to Milan and London. When we were then planning our first jacket made from recycled plastic (Re#1), the idea hit us spontaneously one Wednesday morning: CM Couture. Small shop, a few first product photos, why not! We’re not a big fashion chain, but even small ideas can help improve our world piece by piece. Here’s a little insight into the concept behind CM Couture!
Selected / Designed With Love
Fashion can be something extremely special, extroverted, like haute couture. But fashion can also be simple, wearable, street wear. Our clear focus: minimal designs for your everyday life, always wearable, whether it’s a casting, a campaign, or Fashion Week in Milan, London, Berlin, Paris, or New York. Inspired by all the influences we’ve encountered on our travels.
Inspired By Our Travels
Each of our pieces is inspired by our travels.
- Inspired by Milan – elegance in cuts and shapes
- Inspired by London – fall/winter fashion
- Inspired by Berlin – sustainability in supply chains
- Inspired by Paris – attention to detail and prêt-à-porter
- Inspired by New York – new materials like recycled plastic
CM Couture | Re#1 Women | 100% Recycled
CM Couture | Re#1 Women
Casual Street Wear
Inspired by our visits to Fashion Weeks in London, Paris, Milan, and Berlin.
What works everywhere? Not too fancy, not overdressed, yet still combinable with higher-priced pieces and brands. For a relaxed day at the office, an evening with friends, or a short weekend trip – casual street wear for your everyday life.
Sustainable If Possible
Fashion is changing! More and more materials can now also be replaced at larger scale, for example with organic cotton. Recycled plastic also plays a major role. That’s why many of our basics are now also available as an alternative in organic cotton or recycled plastic.
You’ll find our sustainable collection here:
With Organic Cotton or Recycled Plastic
Not every item of clothing can be replaced 1:1 by a sustainable alternative, but still: every active decision for a more sustainably produced piece in your wardrobe helps change the world step by step!
Organic cotton is a raw material that’s becoming increasingly important. After all, growing plants also raises questions like fertilizer use or pest control – both very important when it comes to sustainable agriculture.
Recycled plastic solves a big problem: the millions of tons of waste created by plastics. Recycled plastic turns old, discarded plastic parts into new fabrics and materials.
On Time Production = No Stock / No Waste
Shaped by my early jobs, which also involved a lot of logistics, we also wanted to avoid clothing sitting in storage for a long time and eventually being thrown away once the new season comes around.
In fact, fashion often ends up in the trash once the season is over. The clothing left in stock is then simply disposed of. That’s why we decided to produce every order on time, which means: production only starts once you order! That rules out fast fashion delivered within 24 hours, but we can still offer relatively fast delivery times, usually within 5 to 9 days.
CM Couture
Fashion, inspired by our travels to castings, campaigns, and Fashion Weeks. Wearable in everyday life, at the office, in the evening, on weekends. Comfortable, and sustainable wherever possible. With on-time production, we help create less waste in the fashion world.
- CM Couture x CM Models
- Inspired by travels to many places
- Wearable street wear for the whole day
- Sustainable collection pieces > now in Sustainables
- On-time production > less waste
CM Couture | Black Denim
