CM Couture Re#1 for Women & Men: Street Wear meets Sustainability
CM Couture – founded in 2022, after we had always enjoyed designing individual pieces for ourselves and our models. Basic shirts for models or also retro batic design hoodies for our bookers. Some of the shirts are on their way to New York, others to Milan and London. When we then started planning our first jacket made from recycled plastic (Re#1), a spontaneous idea came to us one Wednesday morning: CM Couture. A small shop, a few initial product photos, why not! We are not a big fashion chain, but even small ideas can help improve our world piece by piece. Here is a small insight into the concept behind CM Couture!
Selected / Designed With Love
Fashion can be something extremely special, extroverted, like Haute Couture. Fashion can also be very simple, wearable, streetwear. Our clear focus: Minimal designs for your everyday life, always wearable, whether it’s casting, a campaign or a Fashion Week in Milan, London, Berlin, Paris and New York. Inspired by all the influences we encountered on our travels.
Inspired by Our Travels
Our individual pieces are inspired by our travels.
- Inspired by Milan – Elegance in cuts and shapes
- Inspired by London – Fashion for autumn / winter
- Inspired by Berlin – Sustainability in supply chains
- Inspired by Paris – Love for detail and ready-to-wear
- Inspired by New York – New materials such as recycled plastic
CM Couture | Re#1 Women | 100% recycled
CM Couture | Re#1 Women
Casual Street Wear
Inspired by our visits to the Fashion Weeks in London, Paris, Milan and Berlin.
What’s in? Not too fancy, not overdressed, yet still combinable with more expensive pieces and brands. For a cozy day at the office, for an evening with friends, for a short trip at the weekend, Casual Street Wear for your everyday life.
Sustainable If Possible
Fashion is changing! More and more materials can now be replaced in larger quantities, for example by organic bio cotton. Recycled plastic also plays a major role. That’s why we now also offer many of our basics as an alternative in organic cotton or recycled plastic.
Our sustainable collection can be found here:
With Bio Cotton Or Recycled Plastic
Not all clothing items can be replaced 1:1 by sustainable alternatives, nevertheless: Every active decision to choose a fashion piece produced in a sustainable way helps to change the world step by step!
Organic cotton is a raw material that is becoming increasingly important. After all, even with growing plants, topics such as fertilizer or pest control are crucial, especially when it comes to sustainable agriculture.
Recycled plastic solves a big problem: the millions of tons of waste generated by plastics. Recycled plastic allows new fabrics and materials to be created from old, discarded plastic parts.
On Time Production = No Stock / No Waste
Shaped by my first jobs, which also involved a lot of logistics, we also wanted to avoid clothing sitting in inventory for a long time and eventually being thrown away when the new season comes.
In fact, fashion often ends up in the trash as soon as the season is over. The clothing that remains in stock is simply discarded. That’s why we decided to produce every order on time, which means: production only starts once you place an order! This makes fast fashion, which is delivered within 24 hours, impossible, nevertheless, we can still offer relatively quick delivery times, usually within 5-9 days.
CM Couture
Fashion, inspired by our travels to castings, campaigns, fashion weeks. Wearable in everyday life, in the office, in the evening, on the weekend. Comfortable and, if possible, sustainable. With on time production, we help reduce waste in the fashion world.
- CM Couture x CM Models
- Inspired by travels to many places
- Wearable streetwear for all day
- Sustainable collection pieces > now available in Sustainables
- On Time Production > less waste




















