Amie for Dr. Barbara Sturm – Beauty campaign for high-end skincare

Amie in front of the camera for one of the world’s most sought-after skincare brands: Dr. Barbara Sturm. In the new beauty campaign, she stands for natural skin, real texture and visible skincare effects. The images are clean, minimalist and show what is important: effective skincare – and a model who conveys this look perfectly.

Dr. Barbara Sturm – Skincare made in Germany

The Dr. Barbara Sturm label is known worldwide for its minimalist skincare products with maximum effect. No exaggerated shine, no filters – just real skin and medically sound cosmetics. Amie was chosen for this aesthetic: Her glow, her natural radiance, her presence in front of the camera fit perfectly with the brand’s philosophy.

Amie in front of the camera: pure naturalness

For the new campaign, the focus was on close-ups and skin details. Amie showed absolute calm, control and feeling – important for macro shots where every detail counts. The cream was applied directly, the camera was very close – and yet: no uncertainty, but precision and a strong beauty feeling.

• Campaign for Dr. Barbara Sturm
• Shooting location: Studio Berlin
• Focus: Skincare, texture, naturalness

Skincare & e-commerce: More than just a photo

The images are displayed worldwide on the website, in the e-shop and on social media. Confidence is everything, especially when it comes to skincare – and that’s exactly what Amie conveys in every single image. Her look is diverse, international, urban – and therefore perfect for a modern brand that works just as well in Los Angeles as it does in Paris.

Beauty with a message: Real Skin, Real Care

This campaign is more than just advertising for a cream. It’s about self-image, self-care and genuine well-being. This is exactly what Amie embodies every time she looks into the camera. We’re really excited about this project – and look forward to many more beauty jobs with her!