Discover: CM x CREATOR
Influencers in Stuttgart: Agency
Stuttgart – the underestimated metropolis of Germany! As an influencer agency, we are happy to support you in your search for the best content creators for your influencer campaign in Stuttgart.
In today’s digital world, influencers on social media platforms such as TikTok, Instagram, YouTube and Facebook are indispensable. With our support, you will find the right influencer to successfully carry out your influencer marketing campaign.
As a trustworthy partner, we advise, select and mediate for you both in Stuttgart and regionally. Our goal is not only to create a successful influencer campaign for you, but also to build long-term relationships in order to jointly develop and optimize future effective marketing strategies. Use our network in Stuttgart and benefit from our experience!
Test drive in an electric car, new sneakers in the fashion trade, traveling to the Maldives, driving a sports car through the desert in Dubai or influencer events for brands, we’ve experienced it all!
We, as an influencer agency, focus on thinking from a performance perspective for your influencer campaign, because ultimately, the sales success of your Stuttgart store or online shop is the top priority. Brand awareness (attention) is certainly important, but ultimately it is the sales figures that determine the success of a campaign.
With us, you are not only in good hands regarding implementation and reporting, but also in terms of performance. We have extensive know-how and many years of experience from over 100 customer campaigns, in which we successfully collaborated with our creators in influencer management. We have also already worked with many big names from Instagram, TikTok, and others. With our support, your influencer campaign will be a resounding success.
Find influencers for your campaign
We look forward to your inquiry!
- TikTok, Instagram, YouTube or Facebook
- Content creators from Stuttgart and beyond
- 100+ customers and campaigns since 2017
- Preliminary selection, selection, and briefings for influencers
- Performance orientation in all campaigns
- Our contacts: Contact us
Stephan M. Czaja
Owner | CM Models
Creator, Marketing, Reporting
Influencer Marketing strongly influences purchasing decisions in the areas of Beauty, Perfume, Fashion, Food, and Interior, even in Stuttgart. According to a study by the Arbeitsgemeinschaft Online Forschung (agof), 50.7 percent of influencer followers have already purchased promoted products. For this reason, many companies are relying on[Jahr]as a strategy and trust us and our work behind the scenes.
“Why over 100 customers trust us”
We started some time ago with our first campaigns and jobs to build our expertise in the field of influencer marketing. Today, we already have over 100 customers and campaigns, many of them in Stuttgart. Some of these campaigns were even developed together with our customers.
Tip: As a specialized social media and performance marketing agency, we also manage more comprehensive performance campaigns for our customers, with higher ad spends. This way, we not only reach the influencer’s community but can also target additional similar people using the campaign data, known as the look-a-like audience. Welcome to the world of influencer marketing in the[Jahr]Here are the top 3 reasons why more than 100 customers already trust us:
- Support from implementation to evaluation
- Experience from campaigns and events
- Talent / Trend / Content Scouting
Take a tour! Our:
Stuttgart: Influencer Marketing
Influencer Marketing – Influencers are the key to success in marketing! While brand channels can only reach a fraction of the people that influencers have on their channels, influencers enjoy a loyal following that trusts them and sees them as a credible source of information and recommendations. Moreover, influencers often have a specific niche or target audience that follows them – an invaluable opportunity for companies to increase their reach and target their audience effectively.
And the best part? With the right strategy and collaboration with external creators, you can not only increase your reach but also achieve the desired goal, whether it’s information sharing, ticket sales, or online shop purchases.
- CM Creator in Management
- Collaboration with external creators
- For the best results!
Advantages of Influencer Marketing
Advantages and disadvantages, one of the most important questions when it comes to influencer marketing. Let the numbers speak! Here in a recent study by the Arbeitsgemeinschaft Online Forschung (agof) and Kölnmesse.
“50.7 percent of followers of influencers have bought one or more promoted products”
You can see, influencer marketing has established itself in the online marketing mix and is considered quite “naturally” in many successful campaigns when it comes to targeting specific audiences and potential interested customers.
We look forward to your project in Stuttgart!
Take a tour! Our:
Influencer Management
Influencer Management – As Model Managers, we are as close to Influencer Management as no one else: Pre-planning, briefings, contracts, campaigns, usage rights, travel management. With the additional know-how of our Social Division, we also manage Content Creators selectively. The big advantage for you is our existing network of national brands, international brands, the many advertising agencies, communication agencies, PR agencies and many more, who are our clients.
You do your thing! As a management team, we are your back, but you decide freely about the paths you want to take. Of course, we are always there for you with advice if you want to talk to someone or think about something. Our primary work for you: selecting contact requests, conducting initial interviews, pre-negotiations, briefings, final negotiations, contracts, we take care of correct usage rights (time, space, medium), but also of key figures for clients and the entire payment flow, so that every invoice is guaranteed to reach you.
Your advantages as a Creator at CM:
- We are your Front Office: We actively recommend you to our clients
- We are your back office: first meetings, negotiations up to travel booking
- You stay flexible, free and independent with us: Be yourself!
Read more about us here:
Implementation: From Plan to Campaign
A successful influencer campaign usually consists of several steps. First, it is important to research and select relevant influencers who match the brand and target audience. In the next step, the terms of collaboration with the influencers are negotiated to ensure a successful implementation of the campaign.
Local or regional: Strategy
Set clear goals for your advertising campaign in Stuttgart and define whether you want to promote your business locally or regionally, for example for your e-commerce. To target your audience precisely, we can work with targeted ads and direct them within a radius of X kilometers around your business.
If, for example, you only want to cover the city area of Stuttgart, we can ensure that your ads are only visible to people in this area. This way, you can ensure that your advertising campaign reaches the right target audience and brings you the desired success.
Once the concept is in place, it’s time to create the posts. These should meet both the needs of the brand and the wishes of the influencers. Together with the creatives, the content is coordinated and approved.
As soon as the posts have been published, the reporting begins. Here, the performance indicators are continuously monitored to measure the success of the campaign and make adjustments if necessary. The collaboration with the influencers is also evaluated to gain valuable insights for future campaigns.
Checklist Kampagne
So läuft eine Kampagne typischerweise ab:
- Frequent first meetings: How to
- Influencer selection
- Negotiation, contracts
- Creatives for posts and briefings
- Trip planning
- Key figures and reporting
Reports: Success of a Campaign
Kennzahlen und Reporting – Ein gutes Influencer Marketing Reporting für Kunden sollte eine Vielzahl von Kennzahlen enthalten, die den Erfolg der Kampagne messen und die erzielte Wirkung auf die Zielgruppe aufzeigen. Dazu gehören:
Reichweite: Wie viele Personen haben die Posts gesehen? Engagement-Rate: Wie viele Nutzer haben mit den Posts interagiert (Likes, Kommentare, Shares)? Conversions: Wie viele Nutzer haben aufgrund der Kampagne eine Aktion durchgeführt (z.B. Kaufabschluss, Anmeldung, Download)? Für die meisten das Wichtigste in der Erfolgsmessung einer Influencer Kampagne:
ROI: Wie viel Umsatz wurde durch die Kampagne generiert im Verhältnis zu den Kosten
Außerdem:
Sentiment-Analyse: Wie ist das Feedback der Zielgruppe auf die Kampagne ausgefallen (positiv, neutral oder negativ)?
Additionally Brand Awareness: How has the brand’s recognition improved through the campaign? Influencer Performance: How did the individual influencers perform within the campaign?
Our References
Clients & Campaigns – test drives in electric cars, new sneakers in the fashion industry, trips to the Maldives, driving a sports car through the desert in Dubai or influencer events for brands, we’ve experienced it all!
Coming soon here! Until then, find selected references on our Social Media Agency:
