Influencer in Stuttgart: Agency
Stuttgart – the underestimated metropolis of Germany! We as an influencer agency are happy to support you in finding the best content creators for your influencer campaign in Stuttgart.
In today’s digital world, influencers are indispensable on social media platforms such as TikTok, Instagram, YouTube and Facebook. With our support, you can find the right influencer to make your influencer marketing campaign a success.
As a trusted partner, we advise, select and refer for you both in Stuttgart and nationwide. Our goal is not only to create a successful influencer campaign for you, but also to build long-term relationships to jointly develop and optimize future effective marketing strategies. Use our network in Stuttgart and benefit from our experience!
Test driving an electric car, new sneakers in fashion stores, traveling to the Maldives, driving a sports car in the Dubai desert or influencer events for brands, we’ve experienced it all!
As an influencer agency, we focus on thinking about your influencer campaign from a performance point of view, because ultimately the sales success of your Stuttgart store or online store is in the foreground. Brand awareness is important, but ultimately it is the sales figures that determine the success of a campaign.
With us, you are in the best hands not only in terms of implementation and reporting, but also in terms of performance. We have extensive know-how and many years of experience from over 100 customer campaigns in which we have successfully worked together with our creators in influencer management. In the process, we have also worked with many big names from Instagram, TikTok and Co. With our support, your influencer campaign will be a resounding success.
Find influencers for campaign
We are looking forward to your inquiry!
- TikTok, Instagram, YouTube or Facebook
- Content Creator from Stuttgart and nationwide
- 100+ clients and campaigns since 2017
- Pre-selection, selection and briefings for influencers
- Performance orientation in all campaigns
- Our contact persons: Contact
Stephan M. Czaja
Owner | CM Models
Creator, Marketing, Reporting
Influencer marketing has a huge impact on purchasing decisions in the beauty, perfume, fashion, food and interior sectors, including in Stuttgart. According to a study by the Arbeitsgemeinschaft Online Forschung (agof), 50.7 percent of influencer followers have already purchased advertised products. For this reason, many companies in 2024 rely on influencer marketing as a strategy and trust us and our work behind the scenes.
“Why over 100 customers trust us”
We started building our expertise in influencer marketing some time ago with our first campaigns and jobs. Today, we already have over 100 clients and campaigns, many of them in Stuttgart. Some of these campaigns we have even developed together with our customers.
Tip: As a specialized social media and performance marketing agency, we also manage more extensive performance campaigns for our clients, with higher adspends. This allows us not only to reach the influencer’s community, but also to target additional similar people with the campaign data, the so-called look-a-like audience. Welcome to the world of influencer marketing in 2024!
Here are the top 3 reasons why over 100 customers already trust us:
- Support from implementation to evaluation
- Experience from campaigns and events
- Talent / Trend / Content Scouting
Take a tour! Ours:
Stuttgart: Influencer Marketing
Influencer Marketing – Influencers are the key to marketing success! While brand channels only reach a fraction of the people influencers have on their channels, influencers enjoy a loyal following that trusts them and views them as a credible source of information and recommendations. In addition, influencers often have a specific niche or target audience that follows them – an invaluable opportunity for businesses to increase their reach and target their audience.
And the best part? With the right strategy and collaboration with external creators, you can not only increase your reach, but also achieve the desired goal, be it information, ticket sales or online store purchases.
- CM Creator in management
- Collaboration with external creators
- For the best result!
Advantages of Influencer Marketing
Advantages and disadvantages, one of the most important questions when it comes to influencer marketing. Let’s let the numbers speak! Here in a recent study by the Arbeitsgemeinschaft Online Forschung (agof) and Kölnmesse.
“50.7 percent of influencer followers:have purchased promoted products one or more times”
As you can see, influencer marketing has become an established part of the online marketing mix and is a “natural” part of many successful campaigns when it comes to addressing target groups and potential customers.
We are looking forward to your project in Stuttgart!
Take a tour! Ours:
Influencer Management – As model managers, we are closer to influencer management than anyone else: advance planning, briefings, contracts, campaigns, usage rights, travel management. With the additional know-how of our social division, we also selectively manage content creators. The big advantage for you is our existing network of national brands, international brands, the many advertising agencies, communication agencies, PR agencies and many more that are among our clients.
You do your thing! As management we are your back, but you decide freely about the ways you want to go. Of course, we are always at your side with advice if you want to talk or think about something with someone. Our primary work for you: selecting contact requests, conducting initial meetings, preliminary negotiations, briefings, final negotiations, contracts, we take care of correct usage rights (time, space, medium), but also key figures for clients and the entire payment flow, so that every invoice is guaranteed to reach you.
Your advantages as a Creator at CM:
- We are your front office: we actively propose you to our customers
- We are your back office: initial meetings, negotiations to travel bookings
- You remain flexible, free and independent with us: Be yourself!
Read even more about us here:
Implementation: From plan to campaign
A successful influencer campaign usually consists of several steps. First, it is important to research and select relevant influencers who fit the brand and target group. The next step is to negotiate the terms of cooperation with the influencers to ensure successful implementation of the campaign.
Local or national: strategy
Set clear goals for your advertising campaign in Stuttgart and define whether you want to advertise your business locally or nationally, for example for your e-commerce. To target your audience precisely, we can work with targeted ads and align them within X kilometers of your business.
For example, if you only want to cover the Stuttgart city area, we can make sure that your ads are only visible to people in that area. This way you can ensure that your advertising campaign reaches the right target group and brings you the success you want.
Once the concept is in place, the next step is to create the postings. These should meet both the needs of the brand and the wishes of the influencers. Together with the creatives, the content is coordinated and approved.
Once the posts have been published, reporting begins. Here, the performance indicators are continuously monitored to measure the success of the campaign and make adjustments if necessary. Collaboration with influencers is also evaluated to gain valuable insights for future campaigns.
Here’s how a campaign typically works:
- Frequent first calls: How to
- Influencer selection
- Negotiation, contracts
- Creatives for posts and briefings
- Travel planning
- Key figures and reporting
Reporting: success of a campaign
Metrics and Reporting – Good influencer marketing reporting for clients should include a variety of metrics that measure the success of the campaign and show the impact achieved on the target audience. These include:
Reach: How many people have seen the posts? Engagement rate: How many users have interacted with the posts (likes, comments, shares)? Conversions: How many users took an action as a result of the campaign (e.g. purchase completion, sign-up, download)? For most, the most important thing in measuring the success of an influencer campaign:
ROI: How much revenue was generated by the campaign in relation to the cost
Sentiment analysis: What was the feedback from the target group on the campaign (positive, neutral or negative)?
In addition, brand awareness: How has brand awareness improved as a result of the campaign? Influencer performance: How did the individual influencers perform within the campaign?
Customers & Campaigns – Test driving an electric car, new sneakers in fashion retail, traveling to the Maldives, driving a sports car in the Dubai desert or influencer events for brands, we’ve experienced it all!
Coming soon here! Until then, you can find selected references on our social media agency: