Influencer in Frankfurt: Agency
We would be happy to support you as an influencer agency in finding the optimal content creators for your influencer campaign in Frankfurt. In this day and age, influencers are indispensable on platforms such as TikTok, Instagram, YouTube or Facebook. Through our help, you can find the right influencer to make your influencer marketing campaign successful.
As a reliable partner, we advise, select and arrange influencers for you within Frankfurt or even nationwide. Our goal is not only to create a successful influencer campaign for you, but also to build long-term relationships with you in order to develop and optimize effective marketing strategies in the future. Benefit from our network in Frankfurt!
Test driving an electric car, new sneakers in fashion stores, traveling to the Maldives, driving a sports car in the Dubai desert or influencer events for brands, we’ve experienced it all!
We focus on performance, which benefits you! While brand awareness is a good start, it alone is not the deciding factor for your brand’s success. Ultimately, your sales figures depend 98% on the success of your influencer campaign. We take care of the implementation, reporting and performance of your campaign! Our extensive know-how and experience is based on the successful execution of more than 100 client campaigns, which we have designed and implemented with our own influencer managers and many well-known big names on Instagram, TikTok & Co.
Find influencer for campaign
We are looking forward to your inquiry!
- TikTok, Instagram, YouTube or Facebook
- Content Creator from Frankfurt and nationwide
- 100+ clients and campaigns since 2017
- Pre-selection, selection and briefings for influencers
- Performance orientation in all campaigns
- Our contact persons: Contact
Stephan M. Czaja
Owner | CM Models
Creator, Marketing, Reporting
Beauty, perfume, fashion, food or interior, influencer marketing has an extreme influence on purchasing decisions. “50.7 percent of influencer followers have bought advertised products one or more times” (agof, Kölnmesse), of course also in Frankfurt. That’s why in 2023 many trust in influencer marketing as a strategy and also in us and our work behind the scenes.
“Why over 100 customers trust us”
It all started with the first campaigns and jobs. Today, we already have over 100 clients and campaigns, many of which are also in Frankfurt, some of which we developed together with our clients.
Tip. With our specialized social media and performance marketing agency, we also manage more extensive performance campaigns for our clients, with higher adspends. Why? So we reach 1) the community of the influencer and with the data of the campaign 2) additional similar people! The so-called look-a-like audience. Welcome to Influencer Marketing 2023!
Here are the top 3 reasons why over 100 customers already trust us:
- Support from implementation to evaluation
- Experience from campaigns and events
- Talent / Trend / Content Scouting
Take a tour! Ours:
Influencer Marketing Frankfurt
Influencer Marketing -Influencers have an immense number of followers on their channels. In comparison, brand channels reach only a fraction of the people that influencers can address. After all, who wants to see pure advertising? Especially in the vibrant metropolis of Frankfurt, it is important to appear authentic and credible in order to attract the attention of the demanding target group.
Influencers can build a loyal following that trusts them and views them as a reliable source of information and recommendation. Often, influencers have a specific niche or target audience that follows them. When companies work with influencers, they can increase their reach and target their audience.
With the right strategy, the reach also converts to the desired target. This can be information, ticket sellers, online stores.
- CM Creator in management
- Collaboration with external creators
- For the best result!
Advantages of Influencer Marketing
Advantages and disadvantages, one of the most important questions when it comes to influencer marketing. Let’s let the numbers speak! Here in a recent study by the Arbeitsgemeinschaft Online Forschung (agof) and Kölnmesse.
“50.7 percent of influencers’ followers:have purchased advertised products one or more times”
As you can see, influencer marketing has become an established part of the online marketing mix and is a “natural” part of many successful campaigns when it comes to addressing target groups and potential customers.
We are looking forward to your project in Frankfurt!
Take a tour! Ours:
Influencer Management – As model managers, we specialize in influencer management and are closer to the industry than anyone else in Frankfurt am Main. We take care of advance planning, briefings, contracts, campaigns, usage rights and travel management for you. With the additional know-how of our Social Division, we also selectively manage content creators. The big advantage for you is our existing network of national and international brands, advertising, communications and PR agencies, many of which are based in the Frankfurt metropolis.
As an influencer, you have the freedom to do your own thing while we work for you in the background as your management. Of course, we’re always there to help and advise you if you need someone to talk to or think about. Our primary work for you is to select contact requests, conduct initial interviews, conduct pre-negotiations and briefings, and finalize negotiations and contracts. We also take care of the correct usage rights (time, space, medium) as well as the key figures for our clients and the entire payment flow to ensure that every invoice reaches you on time and correctly.
Your advantages as a Creator at CM:
- We are your front office: We actively propose you to our Frankfurt customers
- We are your back office: initial meetings, negotiations to travel bookings
- You remain flexible, free and independent with us: Be yourself!
Read even more about us here:
Implementation: From plan to campaign
Successful implementation – An influencer campaign is usually created in several steps. First, the relevant influencers who fit the brand and target group are researched and selected. Then, negotiations are conducted with the influencers to clarify the terms of the collaboration.
Local or national: strategy
Important in the objective: Advertise your business in Frankfurt with catchment area or supra-regionally, for example for your e-commerce. Tip. With additional ads (advertising) we can also target your audience within a radius of X kilometers. In the example: Frankfurt city area only:
Once the concept is in place, the next step is to create the postings. These should meet both the needs of the brand and the wishes of the influencers. Together with the creatives, the content is coordinated and approved.
Once the posts have been published, reporting begins. Here, the performance indicators are continuously monitored to measure the success of the campaign and make adjustments if necessary. Collaboration with influencers is also evaluated to gain valuable insights for future campaigns.
Here’s how a campaign typically works:
- Frequent first calls: How to
- Influencer selection
- Negotiation, contracts
- Creatives for posts and briefings
- Travel planning
- Key figures and reporting
Reporting: success of a campaign
Metrics and Reporting – Good influencer marketing reporting for clients should include a variety of metrics that measure the success of the campaign and show the impact achieved on the target audience. These include:
Reach: How many people have seen the posts? Engagement rate: How many users have interacted with the posts (likes, comments, shares)? Conversions: How many users took an action as a result of the campaign (e.g. purchase completion, sign-up, download)? For most, the most important thing in measuring the success of an influencer campaign:
ROI: How much revenue was generated by the campaign in relation to the cost
Sentiment analysis: What was the feedback from the target group on the campaign (positive, neutral or negative)?
In addition, brand awareness: How has brand awareness improved as a result of the campaign? Influencer performance: How did the individual influencers perform within the campaign?
Customers & Campaigns – Test driving an electric car, new sneakers in fashion retail, traveling to the Maldives, driving a sports car in the Dubai desert or influencer events for brands, we’ve experienced it all!
Coming soon here! Until then, you can find selected references on our social media agency: