Buffalo: “Bolder than Ever” Campaign & Video with Ella (VR)
Buffalo says it loud and without apology: Bolder than Ever. The new campaign from the cult label is more than just shoes and accessories — it’s a statement about identity, courage, and the beauty of a society that is finally visible in all its diversity. And right in the middle of it: our virtual Ella, who shows that representation knows no boundaries — not even those between the real and digital worlds.
The „Bolder than Ever” Campaign in Detail
Six models. Six locations. One unmistakable message. The Buffalo campaign „Bolder than Ever” portrays diversity not as a trend, but as a lived reality. Each model represents a different facet of society — different bodies, backgrounds, forms of expression. Dancing in front of a high-rise, glowing in a supermarket, confidently in urban streets: The images feel authentic because they are.
What makes the campaign special is the consistent rejection of staging for staging’s sake. Instead, Buffalo shows real emotions in real environments — and thus removes the artificial distinction between the advertising world and everyday life. Those interested in this courage for authenticity in the fashion world will find many more examples of how diversity is taking hold on the big stages of fashion at the Big 4 Fashion Weeks.
The six models and their message
Each person in the campaign video was deliberately chosen. The casting reflects what many people experience daily, but rarely see in advertising: different body sizes, different skin tones, different expressions of femininity, masculinity, and everything in between. Anyone who wants to take the path into modeling should know that the requirements for models today are clearly more diverse than they were just a few years ago.
- 6 models, 6 unique personalities
- No classic studio aesthetic
- Everyday locations as a statement
- Body diversity as a central theme
- Movement and energy instead of rigid poses
Locations that tell stories
A high-rise lobby, a supermarket, a museum — the chosen settings are no coincidence. They represent spaces where people are present every day, yet fashion advertising has long ignored. Particularly the museum as a location for Ella’s virtual appearance adds an additional layer of meaning: Here, past and future, culture and innovation meet. Similar creative energy can also be found on runways around the world — if you want to learn more about professional appearances, read our runway and catwalk tips.
Ella — Our virtual representative
The heart of the campaign is undoubtedly Ella — a virtual model (VR), which Buffalo has established as a permanent part of its brand communication. In the “Bolder than Ever” campaign, Ella makes her debut in a museum setting, clearly showing that representation is not a question of flesh and blood. It is a question of attitude and intention.
“Ella is not relevant because of her virtuality — she is relevant precisely for that reason. She shows that identity and self-expression are not bound to a physical appearance.”
What virtual models mean for the industry
The use of virtual models like Ella is not a gimmick, but a serious shift in the fashion world. Brands like Buffalo use these figures to convey messages more consistently, globally, and inclusively. At the same time, this opens the door for discussions about authenticity, representation, and the future of the creative industry. Those wondering how traditional models can thrive in this evolving environment will find a solid foundation in our article about how to become a model.
Virtual models do not compete with humans — they complement them. Both are part of a bigger picture that Buffalo paints with “Bolder than Ever”: a fashion that excludes no one.
Overview of the “Bolder than Ever” Collection
Of course, the campaign also includes a strong collection. Buffalo remains true to its DNA: platform shoes, bold silhouettes, colors that leave no doubt. The pieces are made for people who don’t hide — and that’s exactly what makes them the perfect companion for a campaign that celebrates visibility.
| Category | Highlights | Style Statement |
|---|---|---|
| Platform shoes | Chunky soles, strong colors | Clearly present |
| Sneakers | Oversized silhouettes, retro details | Confident and relaxed |
| Sandals & Mules | Transparent materials, statement straps | Brave and feminine |
| Boots | Knee-high versions, metal accents | Edgy and powerful |
| Accessories | Bags, socks, collaborations | The special touch |
The collection is available in the Buffalo Online Shop and in retail stores. It deliberately does not target a clearly defined audience — and that is the strongest message of all. Anyone who wants to know whether fashion could be a career path will find everything about side jobs as a model as well as earning opportunities as a model here.
What “Bolder than Ever” means for aspiring models
Campaigns like this not only change the perception of fashion — they also shift the possibilities for people who want to get into modeling. The message is clear: diversity is in demand, and real diversity at that. Those who have previously been too afraid to take a step toward modeling may find the necessary inspiration in this campaign.
Body diversity in the fashion world
Buffalo shows what is possible when brands stop catering to a single beauty ideal. Sizes that were once considered “not model suitable” are now actively sought after. Anyone who wants to learn more about Measurements and requirements for models will quickly realize that the industry has clearly opened up. Those who wonder whether a minimum height for modeling agencies is still mandatory will be surprised — many agencies have long been looking for new faces without a minimum height.
Highly in demand: Curvy Models and Models in larger sizes. Campaigns like “Bolder than Ever” are driving this development forward because they create visibility — and visibility creates demand.
Casting and Application — how to do it right
Anyone who feels inspired by the campaign and wants to make it in the industry should be well prepared. A Casting bei CM Models is a good first step — but preparation is everything. Whoever knows how to prepare for a Casting and put together a convincing Model portfolio for the casting has significantly better chances.
Model agencies in Germany are more active than ever: Whether Model agency Berlin, Model agency Hamburg or Become a model in Frankfurt — the market is looking for new faces. Anyone with international ambitions should also take a look at Become a model in London or Become a model in New York.
Important here: Seriousness has the highest priority. Anyone looking for a reputable model agency should check beforehand whether the agency charges money — because agencies without fees are a sign of professionalism. Our list of the Top 10 model agencies provides a good overview.
- Application photos: natural and up-to-date
- Provide complete measurements and contact information
- Research the agency thoroughly beforehand
- Do not make advance payments
- Formulate a professional cover letter
Your checklist for the first application step
- ☐ Current photos (face + full body) created
- ☐ Body measurements fully noted
- ☐ Suitable agencies researched
- ☐ Agency checked for seriousness
- ☐ Application letter written
- ☐ Informed about contacting a model agency
- ☐ Online application submitted via Apply now
Frequently asked questions about the Buffalo campaign and starting out as a model
What makes Buffalo’s “Bolder than Ever” campaign special?
The campaign focuses on real diversity instead of staged variety. Six models from different walks of life appear in everyday settings — and the virtual model Ella completes the ensemble in a museum context. The message: Fashion belongs to everyone, without exception.
Who or what is Ella at Buffalo?
Ella is Buffalo’s virtual model (VR) — a digital figure used as a brand ambassador. In the “Bolder than Ever” campaign, she appears for the first time in a museum setting and symbolizes the connection between creativity, technology, and inclusive brand awareness.
Can I apply to an agency as a curvy model or plus-size model?
Yes, absolutely. The demand for curvy and plus-size models is higher than ever. Many agencies have adjusted their requirements and are actively looking for diverse types. If you want to find out more, you will find all the details about becoming a curvy model as well as about models in larger sizes with us.
Where do international fashion events take place that are relevant for models?
The most important events are the major fashion weeks: New York Fashion Week, Paris Fashion Week, Milan Fashion Week and the London Fashion Week. Also, the Berlin Fashion Week is an important starting point for German-speaking models. Our article about the Big 4 Fashion Weeks provides an overall overview.
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