Adidas videos: The superstar among superstars

Adidas is more than just a sportswear manufacturer — the brand with the three stripes has evolved into a cultural institution whose video campaigns have shaped entire generations. Whoever understands the world of Adidas advertising understands how fashion, music, and sport merge into a global lifestyle. No other label has so consistently managed to unite streetwear, high fashion, and pop culture in moving images — and repeatedly placed the faces of the times at the center.

Overview hide

Adidas Videos: When Culture Meets Commerce

Overview of the Most Important Adidas Collaborations

Adidas Streetwear and the Fashion World — Where Runway and Street Meet

Become a model for Adidas — What really matters

Frequently asked questions

Adidas Videos: When Culture Meets Commerce

Adidas video campaigns are not ordinary marketing — they are statements. With collaborations that go far beyond classic endorsement deals, Adidas has developed a visual language that works equally well on music videos, short films, and social media clips. Particularly the Adidas Superstar — originally a basketball shoe — became an icon of the streetwear scene through carefully staged videos.

What many don’t know: The casting processes behind these productions resemble professional modeling jobs. Anyone who is considered for a face of an Adidas campaign should understand how to become a model and what steps to become a model are necessary. The brand relies on authentic faces rather than classic high-fashion aesthetics — a concept that makes their campaigns so accessible.

The Superstar — A Shoe Writes Video History

The Adidas Superstar became immortal through hip-hop music videos. Run-D.M.C. wore them without laces and turned them into a hymn for an entire subculture. Since then, every new version of the shoe has been accompanied by a visual campaign that intentionally includes cultural icons. Adidas understands better than any other company that a good video sells more than any advertisement.

“Adidas has never made advertisements — Adidas has created cultural products that happen to also sell something.”

This philosophy runs through all of the brand’s collaborations and explains why partnerships with Beyoncé, Kanye West, or Yohji Yamamoto don’t feel like classic brand advertising, but rather like independent art projects.

Overview of the Most Important Adidas Collaborations

Adidas has collaborated with a wide range of creatives over time. Each collaboration brought its own video aesthetic — from minimalist fashion clips to elaborate music video productions. Models who want to participate in such shoots should be clear about model measurements and requirements, as Adidas productions vary significantly in their requirements depending on the collection.

Collaboration	Collection	Special Feature	Video Style
Beyoncé	Ivy Park x Adidas	Body-positivity approach	Cinematic, empowering
Kanye West	Yeezy	Avant-garde aesthetics	Minimalist, desert-like
Yohji Yamamoto	Y-3	High-end sportswear	Runway-inspired, artistic
Kylie Jenner	Adidas x Kylie	Social media-first strategy	Short, viral, colorful
Stella McCartney	Adidas by Stella	Sustainability focus	Nature, movement, lightness

Beyoncé and Ivy Park — Empowerment as a Brand Promise

The collaboration with Beyoncé is one of the most ambitious brand movements in Adidas’ history. The Ivy-Park campaign videos show more than just products — they tell stories of strength, diversity, and self-determination. The casting behind these productions consciously emphasizes body diversity. Those wondering if they can also become a curvy model will find in this campaign an impressive example of how the industry is changing its mindset.

Yeezy — When Fashion Becomes a Religion

The Yeezy line with Kanye West is considered one of the most successful, but also controversial chapters in Adidas’ history. The campaign videos focused on sparse landscapes, neutral color tones, and an almost spiritual visual language. Models in these videos did not need classic runway proportions — instead, authenticity was at the forefront. Those who see the minimum height of a model agency as an obstacle, this production shows that alternative paths exist.

[crp limit="2"]

Adidas Streetwear and the Fashion World — Where Runway and Street Meet

Adidas has managed more than any other brand to break the boundaries between haute couture and everyday fashion. The collaboration with Yohji Yamamoto under the label Y-3 is a prime example: high-fashion silhouettes meet functionality. The campaign videos could just as well be shown at a New York Fashion Week as in an underground gallery in Berlin.

This hybridization also influences how aspiring models should plan their careers. Those who rely on runway and catwalk tips should consider that streetwear brands demand different movement languages than classical fashion shows. Adidas videos clearly show this: here it’s about posture, energy, and charisma — not about perfect runway technique.

German fashion designers in the Adidas universe

Germany is not only the home of Adidas — it is also one of the most creative fashion scenes in Europe. High-end brands starting with A and established designers have repeatedly set trends that are reflected in the aesthetics of Adidas campaigns. The Berlin Fashion Week is an important meeting point for designers and brands that embody this streetwear-meets-fashion approach. Adidas deliberately uses such platforms to forge new creative partnerships and discover fresh faces.

Anyone who wants to enter this environment as an up-and-coming model should first get information about a model agency in Berlin — because the capital is a central hub for exactly this kind of brand collaboration.

Become a model for Adidas — What really matters

Many dream of appearing in an Adidas video. But what does it really take to be cast for such productions? The answer often surprises: Adidas focuses less on classic measurements and more on personality, credibility, and cultural relevance. Nevertheless, it makes sense to know the basic requirements to become a model in order to appear professionally.

Authenticity over perfect looks
Sporty presence is an advantage
Social media presence is evaluated
Diversity is actively sought after
Mobility in front of the camera
Style awareness in the streetwear area

For an introduction to the world of model bookings, the Casting bei CM Models is recommended, offering a structured approach to the professional modeling world. Those who want to prepare for such castings can find valuable tips on how to prepare for a casting. Equally important is a professional model portfolio for the casting, which often looks different in the streetwear and sportswear industry compared to the high fashion segment.

Part-time modeling for sportswear brands

Not everyone who works for Adidas or similar brands is a full-time model. Especially in the sportswear and streetwear segments, part-time modeling is often practiced — as athletes, influencers, or brand ambassadors. Anyone asking how much a model earns should know that these part-time collaborations can range from a single shooting fee to long-term brand ambassador contracts.

It is important to rely on reputable model agencies and to inform yourself about whether a model agency charges money — because reputable agencies work on a commission basis and do not charge upfront fees. Those who are ambitious internationally should also inform themselves about modeling abroad. The relevant addresses can be found, among others, with a model agency in Hamburg or with become a model in Frankfurt.

Checklist: How to prepare for a sportswear casting

☐ Choose sporty, clean clothing
☐ Get to know Adidas products in advance
☐ Have a professional comp card created
☐ Update your social media profiles
☐ Do movement exercises before the casting
☐ Research the casting location in advance
☐ Gather references from the sportswear industry
☐ Contact a reputable agency in advance

Frequently asked questions

What requirements do I need to appear in an Adidas video?

Adidas campaigns focus on diversity and authenticity. While classic model requirements such as measurements and height may play a role, personality, cultural credibility, and a sporty presence are often more decisive. A collaboration with a model agency without a minimum height can be the right first step.

Can I also work as a plus-size model for Adidas?

Yes — Adidas has actively promoted body diversity with campaigns like Ivy Park. Anyone looking to establish themselves as a plus-size model will increasingly find open doors in the sportswear industry. Becoming a curvy model is also a realistic way into this segment.

How can I find a serious agency for sportswear bookings?

The first step is to research top model agencies with experience in the sportswear sector. You should pay attention to whether any upfront fees are requested — a model agency without fees is the serious option. You can also find specific contacts in the how to contact a model agency guide.

Is an international perspective worth it — for example, New York or London?

Adidas produces campaigns worldwide. Anyone wishing to work internationally should inform themselves about becoming a model in New York or becoming a model in London. Both cities are central hubs for global sportswear production — and offer opportunities that go far beyond local castings. The Big 4 Fashion Weeks are also relevant showcases for Adidas collaborations at the highest level.

Ready for the next step? Apply now and become part of the modeling world — maybe soon in front of the camera of one of the most exciting sportswear brands in the world.