Model agency and management
CM Models – Your Model Agency and Model Management! We search and scout (discover) models for our clients in fashion, media and marketing. We work closely with our clients, from individual brands, to photographers, advertising agencies and PR agencies, to find the best, new models, curved models, and male models. For this, our team works with 100% for each booking.
Book models: Our job
For customers we enable carefree processes, through good cooperation, from casting to sedcard selection, to final travel management and handling. You are currently fully focused on your production – with models on time, on set.
For models, we offer as management the right ways and steps you need to take to be successful as a model. Our team brings experience from over 20 years, in all bookings. This is appreciated by our customers and shown by our references.
Any questions? Here are all the answers and our contact persons.
Request & Contact
✓ Request via e-mail: firstname.lastname@example.org
✓ Model agency and model management
✓ Fitting, showroom, fashion show
✓ Photo shooting, advertising film, advertising campaign
✓ International cooperation
✓ Integrated: Fashion show / social media agency
✓ Always owner-managed
Stephan M. Czaja
Owner | CM Models
CM for customers: Booking
How do we support our customers?
We advise you for your booking and arrange experienced models. Fashion show, photo shoot for e-commerce, social media content, POS campaigns, commercials – all you need! As soon as we receive your booking request, we select your personal choice of models and send you your sedcards selection.
CM for Models: Manager
What does a model management do?
We build our models (New Faces) in Hamburg, Berlin, Munich, Cologne and Düsseldorf step by step. Often with 15 years, 16 years, during the school time and later also as a model abroad, it 18 years, 19 years, on the large Fashion Weeks. In collaboration with international partners and model agencies in Milan, Paris, London, Tokyo, New York and many other metropolises. Step by step. So that your model career is well planned and you have the greatest possible success for you.
What interests you? Overview
Our agency home page at a glance:
How do we support our clients? As a model agency we advise, for example, in the pre-selection of models and arrange models, for your fashion show, photo shoot in e-commerce, social media content, POS campaigns, advertising films – all you need!
Personal model selection & advice
But our work starts long before the booking. We sift through thousands of model applications over the year, plus pro-active scouting to discover talents who would not have expected to have the right prerequisites. Then come the first appointments, the casting in the agency, the first photo shoots for the portfolio and experience – all in preparation for your bookings!
As soon as we receive your booking request, we select your personal choice of models, with the right requirements to your ideas. Depending on the client, with very different focus: the look, the size, the confection, available dates, location in Europe, America or Asia. Then follows the travel management, depending on the job, all from the background – so you can fully concentrate on your project.
Models for your fashion show
Fitting, showroom, fashion show – The presentation of fashion, of new collections and lines belongs to the basics of every model. We attach great importance to the fact that our models gain experience on the catwalk at a young age, also through training in posture and choreography. Convince your customers, with models from CM.
Models for your photo shoot
E-commerce, lookbook, POS campaign – For many things in sales and marketing, new things have to be produced. Photos for your own online store, photos for retail, lookbooks for customers or even online, public relation or the POS campaign. With us you will find strong models for your next production in photo studio.
Models for your commercial
Social media content, commercials, TV – Moving images, whether commercials or small social content, require even more skill than photos. Another important aspect, already during applications and castings. With us you book carefree models, with the right charisma!
How to book a model?
For the model booking you ideally already have 1) exact ideas of the model (look, age, etc.) and 2) all important data for the booking (date, location, use, etc.), so we can send you the fastest sedcard selection for your project!
- Model description
- Booking / Job data
Model Description – For different jobs there are very different factors. Body size for the catwalk, skin for beauty jobs, the right age for the target group of the campaign or even hair color and much more. Always write down a few key points so that we know your ideas.
Booking data – Ideally, this should include: production date, location, start time and end, the job itself (fitting, fashion show, photo shoot, commercial, etc.), as well as the subsequent use and application of the production (media, time and territory).
The more complete the briefing, the better!
CM Models – Your model agency from fitting to commercial. Even with thousands of applications a year, we always keep our model board under ninety models. Quality is the most important thing for us and for our clients.
Here is a small selection of jobs from the different years. Since our agency was founded in ’15, our models have been on thousands, of individual jobs. Fittings, showroom, lookbook shoots, e-commerce, POS campaign, fashion weeks, TV commercials.
Ella for Buffalo London
Klara for Dolce & Gabbana (Milan)
Anyon for Mantsho x H&M
Diana for PHC
Zoe for MarcCain
Milva for CCC
Nora for Faye
Sanja & Whoopy for Opel
Become a model
What does a model management do?
We build our models (New Faces) step by step. Often at the age of 15, 16, during school and later abroad. At the age of 18, 19, they go to the big Fashion Weeks. In cooperation with international partners and model agencies in Milan, Paris, London, Tokyo, New York and many other metropolises.
We start with tips, communicate with your parents, give small coaching and training, all for you. We organize the first photo shoots with good photographers, send you first castings and jobs. Everything step by step. So that your model career is well planned and you have the greatest possible success for you.
Exclusive, internal coaching sessions
Luisa & Lisa for Nike
Step by step! Modeling
Here is a small overview. You can find more here: Become a model.
Prerequisite – The right dimensions, the optimal weight, the perfect look, all this does not exist. Every brand has its own target group. Parisian fashion brands tend to focus on thin models, in Germany more and more curvy models are being booked, and the general rule is: diversity. No matter what your look is, your first model application is done quickly and costs nothing. If you want to become a model, try it and apply!
Here are a few more tips:
Application and photos
Application – Polaroids (photos) and the first Gosee (casting) in our model agency, these are the 2 first steps. Polaroids are simple, completely natural photos of you, in daylight. No make-up, no styling, just you, all natural. Preferably one portrait and one full body photo. Add a few contact details and measurements, and you’re done! This is the fastest way to a model contract.
You want to apply? Let’s go:
- Model application @ CM
The first castings and jobs
Become a model – Now it’s all about your model portfolio (photos) and your personal structure, with first shoots with good photographers and the first, small jobs. You are still in school? Then school has absolute priority! With the model it really starts, after your school time.
International – With our model management you can work not only here in Germany, but with our local partner agencies, all over Europe (Paris, Milan and London), but also internationally in cities like New York, Shanghai or even Tokyo.
Learn more here or send us your photos!
Models in Berlin
Models in Berlin – Berlin is the metropolis for models, in the middle of Germany and yet so international. Here are the big creative agencies, here are the fastest concepts from countries like the U.S. or Japan are adopted, here are diverse jobs: Work as a showroom model for fashion designers, the fashion show at the Berlin Fashion Week or commercials in the distinctive neighborhoods of Berlin, such as something Kreuzberg or Mitte.
Book models & become a model in:
Models in Hamburg
Models in Hamburg – Hamburg is home to major fashion retailers, media agencies but also photo studios that produce for the retailers and agencies. Next to Berlin, Hamburg is the mecca for models, some even say that Hamburg is almost better than Berlin. From large daylight studios to commercials, ambitious models can do great jobs here and of course meet many interesting people, from all over the world, from star photographers to celebrities.
Book models & become a model in:
Models in Munich
Models in Munich – Munich is home to many major global brands and is the place to be in Bavaria for young models. Fancy, fancy, Munich! Munich is known worldwide as an international location. This brings the city attention and also you as models interesting castings and jobs. Online stores, social media content, commercials, these are the typical jobs here. Munich is that diverse.
Book model & become model in:
Models in Cologne
Models in Cologne – The media city on the Rhine. With its proximity to Düsseldorf and TV and advertising, Cologne is also a springboard for many models! Cologne is, if you will, in the middle of Paris, Milan and Paris. Handy for jobs if you already have a little experience and also work abroad. Here models work in e-commerce, social content and also for campaigns (print to TV).
Book model & become model in:
Models in Dusseldorf
Models in Düsseldorf – Did you know? Most fashion shows in Germany take place in Düsseldorf! Here sit the large and international fashion companies with representation, mostly in the city or in the Mediahafen. Not only large, international fashion brands have settled here, but also numerous German top 10 fashion companies come from Düsseldorf. Many of our models started their career here.
Book model & become model in:
Models in Frankfurt
Models in Frankfurt – The banking metropolis is getting bigger and more interesting. Fashion Week has also been at home here since the beginning of ’22. The city is growing and with it the economy. Because also more and more consulting firms and advertising agencies settle in the high-rise buildings. With the additional proximity to cities such as Cologne and Dusseldorf, Frankfurt am Main offers many young models the entry into the modeling career.
Book model & become model in:
Q&A – Frequently Asked Questions
Who wants to become a model at 14 years, 15 years, 16 years, of course, do not know yet. Therefore, we have here in addition again many questions and answers on the subject: “Modeling and model agency”. You can find more tips and help under Become a model.
When can I apply to your modeling agency?
Question on our Youtube Channel from Allison: “From how many years can you apply for CM Models? Am 14 and would love to start there. I’m also about 173cm tall and slim.”
With the model construction we start from 14 years – however – start jobs only from 15 years. Even then, it is first of all also about the structure. First, full concentration on school, so you have a good foundation! Good English for visits abroad, math, so you have your finances in the overview but also German, for example, so you have perfect pronunciation for commercials. Modeling is demanding.
Modeling at the age of 11, 12, that’s what many would like to do. Realistically, however, you need your concentration fully for school. Therefore, you can apply to CM Models only from 14 years. Modeling in our model agency you can then from 15 years. So if you are still a little younger, it is best to wait until you are 15 years old. After that you still have enough time to learn step by step what you need to know as a model and still have time for school.
How tall do you have to be to be a model?
On the topic of measurements and size, we get super many questions, like “What measurements at what size?” to “What measurements do you need as a model?” Here is a small overview.
- Women and girls
Body size for fashion: 176 – 180cm / International
Advertising height: 172 – 181cm / Germany
Slim figure, idR. long hair
- For male models
Height for Fashion: 186 – 190cm / International
Advertising height: 184 – 194cm / Germany
Slim or slightly athletic figure
Model agency or model index: What’s the difference?
Model directories are usually online platforms. Here models can register, free of charge or for a fee. The promise of these platforms: “With our platform you can find clients without an agency! Just sign up.” A nice simple world. But it doesn’t work. There is always an attempt. However, model indexes offer you no setup, no advice, no recommendation, no network. They themselves often earn their money only with the advertisements on the web portals. There are thousands of models in the pool, without anyone checking the quality. As a model, you should stay away from all these platforms.
What weight must models have?
Ahealthy diet is important, but so is exercise in moderation. But what weight do models need to have? You can’t answer this question with a number. The proportions have to fit! For high fashion, you as a model usually need a very petite figure and a hip under 92 cm. Quite the opposite for plus size and curvy models. For both, however, it always comes down to a healthy lifestyle – regardless of whether you are slim or full-figured. Times have changed!
Is it possible to apply without experience and portfolio?
Another question from our Youtube Channel: “Can you apply to CM Models without any experience, that is, even without a model portfolio?”
The answer is simple and probably a real relief for many applicants: you don’t need experience to apply to a modeling agency. In fact, you don’t need experience for your model application. Model agencies will be satisfied with 2, 3 good photos of you, taken with your cell phone and of course in daylight. You do:
- Portrait serious
- Portrait laughing
- Full body
Everything else about model coaching, test shoots (for your model portfolio) and valuable tips is then with us and step by step until you are a pro.
Model Casting – What do I need to bring?
The question was: “I was invited to a casting and I don’t know if and what I should bring and what will be done there. I have no experience at all and don’t know anything yet…. Can anyone give me any tips?” I’d love to! As you can read in our great article about casting – what you need to know, it’s enough if you go to sleep early and be at the agency on time ( 2-5 minutes before the appointment ).
It is important not to wear make-up and to avoid too flashy outfits. It’s best to have black pants, a white shirt and plain shoes. Female models should also always have high heels and a bikini (plain). You only need a photo folder if you have already had shoots. If you have photos, it is also enough to bring them on your smartphone or tablet.
What does best Ager Model mean?
“Best Ager” refers to models between the ages of 50 and 60. They represent an upscale lifestyle and accordingly high-priced products, from cars to luxury travel. Accordingly, with less competition, relative to 16- or 17-year-old models, it is possible to build up a good portfolio with renowned brands. Since the competition is too low, it is worthwhile to work as a Best Ager Model.
How do I formulate a model agency cover letter?
Many have the dream of modeling. In a renowned and good model agency, up to 100 applications arrive daily. If there is only one model scout in the agency, he has only a few seconds for each application. A quick look at the measurements, at the photos, next. All this, besides the actual agency work. That’s why you need to score with your photo, not with a long cover letter: Here are our tips for your model agency cover letter.