Emotional commercials. Good-looking models. Creative storylines. It never gets boring with Balmain. So it’s no wonder that the French fashion label is now an integral part of the international fashion landscape. Especially since Olivier Rousteing took over the reins as creative director, one exciting collection after the other followed and gave the brand a new, modern touch – with success! Check out the brand’s most famous commercials here. You can also learn more about Olivier Rousteing’s eventful life at the end.
Balmain revolutionizes thanks to avant-garde fashion
Balmain was founded in 1945 by Pierre Balmain. From the outset, Monsieur Balmain’s boldly feminine and opulent style offered a startling contrast to the utilitarian looks of the day, creating a distinctive, super-feminine DNA for the house that emphasized richly embroidered fabrics, nipped-in waists and longer, often fuller skirts – quickly transforming the Parisian house into a favorite of both European and Hollywood royalty.
Collaborations with Superstar Cast
Balmain is diverse. This also applies to their collaborations. Whether it’s haute couture for the small purse, exquisite make-up for the emancipated woman or luxurious sports fashion: there’s something for everyone. You can also see the brand’s most famous mannequins here.
Balmain x H&M: High fashion for everyday with Kendall Jenner
Discover a world of richness, attitude and energy from BALMAIN x H&M. A modern collection for men and women, H&M x BALMAIN combines classic French couture with urban chic, focusing on Balmain’s signature craftsmanship, strong silhouettes and covetable fabrics. Check out the collection here.
Puma x Balmain: Emotional advertising clip with Cara Delevingne
Fighting the good fight. That’s what the new campaign for PUMA x BALMAIN, created with Cara Delevingne, is all about. The powerful boxing-inspired interactive campaign focuses on real-life stories of people who are actually fighting the good fights of today: those who bravely stand up for what they believe in and those who defend everyone’s right to be themselves. The video, directed by Philippa Price, and the images shot by Brianna Capozzi, feature a wonderfully diverse group of people from all over the world and from a wide range of backgrounds – art, sport, music, dance, science and literature – who all have an inspiring story to tell.
L’Oréal Paris x Balmain: Colorful lipsticks for the big city woman
A colorful meeting between Balmain and L’Oréal Paris with a beautiful international campaign by McCANN Paris! Olivier Rousteing’s creative vision is combined with the already iconic Color Riche lipstick range. Clip was directed by Colin Tilley with the motto: ‘Together we are invincible’.
Must Haves from Balmains: Sneakers, Bags and & Jewellery
Keider. Suits. Bags. Shoes. There’s hardly anything Balmain doesn’t design. The luxury brand doesn’t shy away from loving craftsmanship and exciting collaborations with singer-songwriters. On the contrary: the Balmain team knows exactly what mega collections are ultimately created through collaboration.
Futuristic clothing for festival lovers
Balmain brings the people together. With these words the video begins and symbolizes the most important values of the Balmain house. The futuristic minimalist outfits are to show the future and thus make clear that the goals are for the future.
Expressive image film for the Balmain army of tomorrow
“I was thrilled to learn that Jake and Ludwig shared my fascination with these small but powerful daily beats, and I was excited to see how they were able to play with the potential of these sounds to create this unique music video for Balmain’s Fall 2018 campaign. Each of them has the passion, boldness, talent and confidence that make them perfect representatives of today’s modern and inclusive Balmain army,” Olivier Rousteing let slip. See how that comes across in the promotional clip here.
Robust & trendy at the same time: the Balmain sneakers
Get ready, the new Balmain sneakers are hitting the stores! The sneaker collection for men and women consists of 3 original models: the army boot-inspired “Troop”, the full leather “Glove” sock and a basketball-style “B Ball” silhouette. All styles are available now exclusively at Selfridges and Balmains’ promotional store.
Innovative & avant-garde jewellery
Balmain is pleased to announce the rebirth of the accessories collection from the historic Parisian house. When creative director Olivier Rousteing and his team developed the new lines, they drew on three distinct sources of inspiration: the house’s unique history, the Balmain atelier’s continued mastery of traditional couture techniques, and the instantly recognizable style Rousteing has established for the house over the past five years. The result is a coherent, modern offering that relies on only the best materials, craftsmen and design – in short, a true Balmain collection.
Olivier Rousteing: The man behind the luxury brand
Rarely has a new creative director for the luxury brand Balmain caused so much hullabaloo. But who is the creative head with the name Olivier Rousteing? What inspires him? And what makes him one of the youngest visionaries of our time?
Behind the scenes of the MET Gala 2018
Olivier Rousteing and a select group of “Balmain Army” members, seize the moment at the famous MET Gala to raise awareness about the fight against AIDS. Watch the full video here.
A Creative Director with a lot of potential
How old is the creative director of the house? What did he study? And how did he get his job? These questions are answered in detail here in the video.