Discover: CM x CREATOR

Influencer Agency: Munich

As an influencer agency, we are happy to support you in finding the perfect content creators for your influencer campaign in Munich. Influencers are now indispensable on platforms like TikTok, Instagram, YouTube or Facebook. With our help, you can find the right influencer to make your influencer marketing campaign successful. We are a reliable partner who will gladly support you in consulting, selection and placement within Munich or even nationwide.

Test driving an electric car, new sneakers in fashion stores, traveling to the Maldives, driving a sports car in the Dubai desert or influencer events for brands, we’ve experienced it all!

Your advantage, we think from a performance point of view! Brand awareness is good, but it does not increase the sales figures in your Munich store or online store, which ultimately determine the success of an influencer campaign in 98% of cases. Implementation, reporting, performance, we do it! Our know-how and experience comes from over 100 customer campaigns that we have designed and implemented, with our creators in Influencer Management and with many greats from Instagram, TikTok & Co.

Find influencers for campaign

We are looking forward to your inquiry!

  • TikTok, Instagram, YouTube or Facebook
  • Content Creator from Munich and nationwide
  • 100+ clients and campaigns since 2017
  • Pre-selection, selection and briefings for influencers
  • Performance orientation in all campaigns
  • Our contact persons: Contact

Inhabergeführte Modelagentur
Stephan M. Czaja
Owner | CM Models

Creator, Marketing, Reporting

Beauty, perfume, fashion, food or interior – influencer marketing exerts an enormous influence on purchasing decisions. In fact, according to agof, Kölnmesse, 50.7 percent of influencer followers have already purchased products advertised by influencers one or more times – and of course this also applies to residents of the city of Munich. That’s why many trust in influencer marketing as a strategy and also in us and our work behind the scenes.

“Why over 100 customers trust us”

It all started with the first campaigns and jobs. Today, we already have over 100 clients and campaigns. Many of them in Munich, some of which we developed together with our customers.

Good tip! Our specialized agency for social media and performance marketing not only takes care of simple influencer campaigns, but also manages more extensive performance campaigns for clients with higher adspends. Why? Because it allows us to not only reach the influencer’s existing community, but also gain valuable data from the campaign and target a so-called look-a-like audience. With our many years of experience and expertise, we are able to create customized campaigns that meet the individual needs and goals of our clients. With this approach, we welcome you to Influencer Marketing!

Here are the top 3 reasons why over 100 customers already trust us:

  1. Support from implementation to evaluation
  2. Experience from campaigns and events
  3. Talent / Trend / Content Scouting

Take a tour! Ours:


Munich: Influencer Marketing

Influencer Marketing – The Bascis: Influencers have a large number of followers on their channels. Brands can have that too, but brand channels only reach a fraction of the people influencers reach – who wants to see “ads”? Influencers often have a dedicated following that trusts them and views them as a credible source of information and recommendations. This community is often based in specific niches or target groups, making influencers valuable partners for businesses. By working with influencers, companies can increase their reach and target their audience – an effective way to generate authentic attention for your brand in Munich.

If you follow the right strategy, you can ensure that the reach doesn’t just remain superficial, but actually leads to the desired results. For example, information can be disseminated, tickets sold or online stores visited.

  • CM Creator in management
  • Collaboration with external creators
  • For the best result!

Advantages of Influencer Marketing

Advantages and disadvantages, one of the most important questions when it comes to influencer marketing. Let’s let the numbers speak! Here in a recent study by the Arbeitsgemeinschaft Online Forschung (agof) and Kölnmesse.

“50.7 percent of influencer followers:have purchased advertised products one or more times”

As you can see, influencer marketing has become an established part of the online marketing mix and is a “natural” part of many successful campaigns when it comes to addressing target groups and potential customers.

We are looking forward to your project from Munich!

Take a tour! Ours:

Influencer Management

Influencer Management – As model managers, we are closer to influencer management than anyone else: advance planning, briefings, contracts, campaigns, usage rights, travel management. With the additional know-how of our social division, we also selectively manage content creators. The big advantage for you is our existing network of national brands, international brands, the many advertising agencies, communication agencies, PR agencies and many more that are among our clients.

You do your thing! As management we are your back, but you decide freely about the ways you want to go. Of course, we are always at your side with advice if you want to talk or think about something with someone. Our primary work for you: selecting contact requests, conducting initial meetings, preliminary negotiations, briefings, final negotiations, contracts, we take care of correct usage rights (time, space, medium), but also key figures for clients and the entire payment flow, so that every invoice is guaranteed to reach you.

Your advantages as a Creator at CM:

  • We are your front office: we actively propose you to our customers
  • We are your back office: initial meetings, negotiations to travel bookings
  • You remain flexible, free and independent with us: Be yourself!

Read even more about us here:

  • Influencer Management


Implementation: From plan to campaign

Several steps are usually necessary for the successful implementation of an influencer campaign. The first step is to research and select relevant influencers who fit the brand and target group. Then, negotiations are conducted with the influencers to clarify the terms of the collaboration and ensure a smooth cooperation.

Local or national: strategy

A clear objective is essential for a successful advertising campaign in Munich, regardless of whether you want to advertise your business in the catchment area or nationwide – for your e-commerce, for example. With additional ads (advertising), it is possible for us to reach your target group specifically within a radius of X kilometers. In this example, this would mean that we only focus on the Munich city area:

Concept, postings, reporting

Then follows the creation of the posts, which should meet the needs of the brand and the wishes of the influencers. This creative content is then coordinated with the influencers and released.

Once the posts have gone live, reporting takes place. Here, performance indicators are monitored to measure the success of the campaign and make adjustments if necessary. Reporting also includes evaluating the collaboration with influencers to gain valuable insights for future campaigns.

Campaign checklist

Here’s how a campaign typically works:

  • Frequent first calls: How to
  • Influencer selection
  • Negotiation, contracts
  • Creatives for posts and briefings
  • Travel planning
  • Key figures and reporting

Reporting: success of a campaign

Metrics and Reporting – Good influencer marketing reporting for clients should include a variety of metrics that measure the success of the campaign and show the impact achieved on the target audience. These include:

Reach: How many people have seen the posts? Engagement rate: How many users have interacted with the posts (likes, comments, shares)? Conversions: How many users took an action as a result of the campaign (e.g. purchase completion, sign-up, download)? For most, the most important thing in measuring the success of an influencer campaign:

ROI: How much revenue was generated by the campaign in relation to the cost


Sentiment analysis: What was the feedback from the target group on the campaign (positive, neutral or negative)?

In addition, brand awareness: How has brand awareness improved as a result of the campaign? Influencer performance: How did the individual influencers perform within the campaign?


Our references

Customers & Campaigns – Test driving an electric car, new sneakers in fashion retail, traveling to the Maldives, driving a sports car in the Dubai desert or influencer events for brands, we’ve experienced it all!

Coming soon here! Until then, you can find selected references on our social media agency:

Industries and sectors

Industries – We cover various industries and fields, as perhaps already seen in the clients and references. Typical bookings are for example:

  • Beauty
  • Perfume
  • Fashion
  • Food
  • Interior