Editorial, photo series for fashion magazines

Editorials are like stories in pictures that are told in fashion magazines. These photo spreads don’t just show clothes, they tell a visual story about style, trends and feelings. But what exactly is behind this term?

Find out more about the most important terms you should know as a model!

What is an editorial?

When you browse through fashion magazines, you often come across these editorial photo spreads – editorials. They are not just photos of models in great outfits, but a kind of visual adventure that takes us into another world. Unlike advertisements, editorials are not there to sell products. Instead, they are about capturing a mood, telling a story or presenting a certain style

Models who appear in such editorials are often not paid as much as for other jobs. This is because these pictures are usually only taken for this one magazine and are not used for advertising. But they have another huge advantage: they become better known. There may not be as much money as for other jobs, but editorials are a springboard for models.

When the editorial is published, many people see it – and that means that the model reaches more people and thus becomes better known.

Another reason why editorials are so important is their international reach. Many magazines are read worldwide, so these photos can help models to become internationally recognized. This can then lead to more well-paid jobs for brands such as Chanel, Dior or Balenciaga. Find more relevant fashion brands here.

So, if you’re wondering which magazines are particularly important for discovering such editorials, take a look at the top 10 fashion magazines in Germany – you’re sure to find some fascinating editorials there!

Wonderland. Online-Editorial

Did you know that with digitalization, many fashion magazines are also available online? Even established magazines such as Vogue or Elle offer fascinating online photo spreads alongside printed editions.

Photographer, art director and stylists

Many people work together on an editorial shoot for a magazine: the photographer, the models, the stylists for outfits and accessories, make-up and hair stylists and occasionally the art director. Everyone has an important role to play in creating the cool images we see in fashion magazines.

• The photographer shoots the pictures. They are like the directors of a shoot because they know exactly how to stage the models and the clothes to get the best pictures
• Stylists select the clothing & jewelry
• The models wear the outfits selected by the stylist and pose for the camera to show the mood and style of the editorial
• Make-up and hair stylists create the look
• The art director guides the artistic vision of the shoot

Together they create the fantastic images that we can admire in fashion magazines.

Send us your model application today to get the opportunity for an editorial shoot!

Backstage shooting