Hamburg: Influencer Agency
As an influencer agency, we can help you find the ideal content creators for your influencer campaign in Hamburg, among other places. Influencers have become indispensable nowadays on platforms like TikTok, Instagram, YouTube and Facebook. We will match you with a suitable influencer to ensure that your influencer marketing campaign is a complete success. As a reliable partner, we are always at your side for advice, selection and placement.
Test driving an electric car, new sneakers in fashion stores, traveling to the Maldives, driving a sports car in the Dubai desert or influencer events for brands, we’ve experienced it all!
Your big advantage with us: We always think from a performance perspective! While brand awareness is important, it does not necessarily lead to an increase in sales. In fact, it is these sales figures that ultimately determine 98% of the success of an influencer campaign. We take care of implementation, reporting and performance, bringing our know-how and experience from more than 100 client campaigns that we have run with our creators in influencer management and numerous big names from Instagram, TikTok and Co. also in Hamburg.
Find influencer for campaign
We are looking forward to your inquiry!
- TikTok, Instagram, YouTube or Facebook
- Content Creator from Hamburg and nationwide
- 100+ clients and campaigns since 2017
- Pre-selection, selection and briefings for influencers
- Performance orientation in all campaigns
- Our contact persons: Contact
Stephan M. Czaja
Owner | CM Models
Creator, Marketing, Reporting
Beauty, perfume, fashion, food or interior, influencer marketing has an extreme influence on purchasing decisions. “50.7 percent of influencer followers have bought advertised products one or more times” (agof, Kölnmesse). Hamburg in particular, as a fashion metropolis and home to a consumer-friendly community that places a lot of value on aesthetics and often also status, is thus an ideal target group. That’s why many in 2024 rely on influencer marketing as a strategy and also on us and our work behind the scenes.
“Why over 100 customers trust us”
It all started with the first campaigns and jobs. Today, there are already over 100 clients and campaigns, many of them in Hamburg, some of which we also developed together with our clients.
Our tip: With our specialized agency for social media and performance marketing, we also manage more extensive performance campaigns for our clients with higher adspends. This allows us not only to reach the influencer’s community, but also to target additional similar people using campaign data – the so-called look-a-like audience. Welcome to the world of influencer marketing!!!
Here are the top 3 reasons why over 100 customers already trust us:
- Support from implementation to evaluation
- Experience from campaigns and events
- Talent / Trend / Content Scouting
Take a tour! Ours:
Influencer Marketing Hamburg
Influencer Marketing – Basics: Influencers have a large number of followers on their channels. In comparison, brand channels reach only a fraction of people, as they are often perceived as “advertising.” Influencers can count on a dedicated following that trusts them and sees them as a credible source of information and recommendations. In addition, influencers often have a specific niche or target audience that follows them. By working with influencers, businesses can increase their reach and target their audience. This way, you get authentic attention for your brand in Hamburg.
With the right strategy, the reach also converts to the desired target. This can be information, ticket sellers, online stores.
- CM Creator in management
- Collaboration with external creators
- For the best result!
Advantages of Influencer Marketing
Advantages and disadvantages, one of the most important questions when it comes to influencer marketing. Let’s let the numbers speak! Here in a recent study by the Arbeitsgemeinschaft Online Forschung (agof) and Kölnmesse.
“50.7 percent of influencers’ followers:have purchased advertised products one or more times”
As you can see, influencer marketing has become an established part of the online marketing mix and is a “natural” part of many successful campaigns when it comes to addressing target groups and potential customers.
We are looking forward to your project from Hamburg!
Take a tour! Ours:
Influencer Management – As model managers, we are closer to influencer management than anyone else: advance planning, briefings, contracts, campaigns, usage rights, travel management. With the additional know-how of our social division, we also selectively manage content creators. The big advantage for you is our existing network of national brands, international brands, the many advertising agencies, communication agencies, PR agencies and many more that are among our clients.
You do your thing! As management we are your back, but you decide freely about the ways you want to go. Of course, we are always at your side with advice if you want to talk or think about something with someone. Our primary work for you: selecting contact requests, conducting initial meetings, preliminary negotiations, briefings, final negotiations, contracts, we take care of correct usage rights (time, space, medium), but also key figures for clients and the entire payment flow, so that every invoice is guaranteed to reach you.
Your advantages as a Creator at CM:
- We are your front office: we actively propose you to our customers
- We are your back office: initial meetings, negotiations to travel bookings
- You remain flexible, free and independent with us: Be yourself!
Read even more about us here:
Implementation: From plan to campaign
Successful implementation – An influencer campaign is usually created in several steps. First, the relevant influencers who fit the brand and target group are researched and selected. Then, negotiations are conducted with the influencers to clarify the terms of the collaboration.
Local or national: strategy
Important in the objective: advertise your brand in Hamburg with a catchment area or supra-regionally, for example for your e-commerce. Tip. With additional ads (advertising), we can also target your target group within a radius of X kilometers. In the example: Hamburg city area only:
Concept, postings, reporting
Then follows the creation of the posts, which should meet the needs of the brand and the wishes of the influencers. This creative content is then coordinated with the influencers and released.
Once the posts have gone live, reporting takes place. Here, performance indicators are monitored to measure the success of the campaign and make adjustments if necessary. Reporting also includes evaluating the collaboration with influencers to gain valuable insights for future campaigns.
Here’s how a campaign typically works:
- Frequent first calls: How to
- Influencer selection
- Negotiation, contracts
- Creatives for posts and briefings
- Travel planning
- Key figures and reporting
Reporting: success of a campaign
Metrics and Reporting – Good influencer marketing reporting for clients should include a variety of metrics that measure the success of the campaign and show the impact achieved on the target audience. These include:
Reach: How many people have seen the posts? Engagement rate: How many users have interacted with the posts (likes, comments, shares)? Conversions: How many users took an action as a result of the campaign (e.g. purchase completion, sign-up, download)? For most, the most important thing in measuring the success of an influencer campaign:
ROI: How much revenue was generated by the campaign in relation to the cost
Sentiment analysis: What was the feedback from the target group on the campaign (positive, neutral or negative)?
In addition, brand awareness: How has brand awareness improved as a result of the campaign? Influencer performance: How did the individual influencers perform within the campaign?
Customers & Campaigns – Test driving an electric car, new sneakers in fashion retail, traveling to the Maldives, driving a sports car in the Dubai desert or influencer events for brands, we’ve experienced it all!
Coming soon here! Until then, you can find selected references on our social media agency: