Right in the middle of the Saudi Arabian desert, against the backdrop of a gigantic mirrored concert hall, Hugo Boss wrote a new chapter in fashion history. What appears like a cinematic dream sequence was the deliberate decision of a traditional house to radically break with the past – louder, bolder, more global than ever […]
Full, bouncy curls that last all day – and in under five minutes? What sounds like a dream is absolute reality with the right techniques and the right tools. Whether you prefer soft beach waves for everyday wear or glamorous ringlets for a big event: This guide shows you step by step how to create […]
Hugo Boss is one of the few German fashion houses that is perceived worldwide as a true luxury brand. Most people first think of tailored suits or elegant evening gowns – yet the beauty division of the label is just as significant. From iconic men’s fragrances through feminine perfume creations to well-thought-out skincare products: Hugo […]
