Prêt-à-Porter – fashion for everyday life

Prêt-à-porter, also known as ready-to-wear, is wearable fashion that you can wear in everyday life. Unlike exclusive haute couture, which is presented as true art on the catwalk, prêt-à-porter collections are designed to be bought at retail and worn by everyone.

Presenting prêt-à-porter fashion

When you are booked as a model for a prêt-à-porter collection, you present fashion that ends up in the stores straight after the show. This fashion is not just for the catwalk, but is intended to be worn by people all over the world. The clothes are available in standard sizes such as S, M or L and are not tailored, but are still stylish and often trend-setting.

Designer fashion for everyone

Prêt-à-porter collections are extremely important for designers. They help to shape the brand’s public image and set trends that can actually be seen on the street. Although this fashion is not as exclusive as haute couture, it still involves a lot of creativity and design work. In addition, the prices of prêt-à-porter fashion are more affordable for many people, which makes it more accessible.

Where does Prêt-à-Porter come from?

The term prêt-à-porter comes from France and means “ready to wear”. In the 1960s, Yves Saint Laurent was one of the first major designers to bring prêt-à-porter to the catwalk and popularized this fashion. The Italian designer Pierre Cardin is often cited as one of the pioneers of this type of fashion.